3. INTRODUCTION
• ANI Technologies Pvt. Ltd., operating under the trade
name Ola, is an Indian online transportation network
company.
• It was founded as an online cab aggregator in Mumbai,
but is now based in Bangalore.
• As of September 2019, Ola was valued at $6.2 billion.
4. HISTORY
• Ola means hello in Spanish
• Bhavish Aggarwal and Ankit Bhati are the founders of the Ola cab
Both are graduated from IIT Bombay
• 2010 December Ankit Bhati Joined with Bhavish
• Ola cabs received first round of funding from angle investors
• Growth of Ola cabs with number of cabs in the network growing from
just 7500 in December 2013 to more than 40000 in November 2014
5. HISTORY
• The company has expanded to a widely distributed network
which compromised of 2 lakh cars across 85 cities and these
85 cities includes all the metropolitan cities.
• After its success along with car rental scheme ola also tried to
incorporate autos on trial basis in Bangalore later after its
success their it initiated the same idea in Delhi Pune Chennai
by Dec 2014.
6. OLA’s Top Seven Cities
Bangalore
Chennai
Delhi
Pune
Mumbai
Jaipur
Chandigarh
Pune
Chennai
Chandigarh
Jaipur
Delhi
Banglore
7. • OLA MINI: One of the most
successful marketing
campaign launched by Ola is
OLA MINI. The feature f this
strategy was that the price of
this service was equal to the
auto fares. The idea worked
well and got accepted by the
public when they offered cab
rides at auto fare price on auto
strike days in 2012 and 2013
Customer Acquisition Strategy
8. • STRATEGIC PARTNERSHIP
WITH MAKE MY TRIP: In the
year 2013, Ola cabs launched its
partnership with make my trip.
Under this partnership the
customers of make my trip
would receive rental car facility
for pick up and drop at desired
destination. This move by Ola
helped acquire large customer
base as people became more
aware about the brand.
Customer Acquisition Strategy
9. • ADVERTISING
PARTNERSHIP WITH TVF:
Ola has created partnership
with TVF (The viral Fever)
which is an Indian online web
series platform. TVF has a
strong fan base and Ola has
tried to take advantage of this
situation. Ola gets to acquire
customers from TVFs existing
fan base while on the other hand
even TVF gets to reach out to
Ola’s customers.
Customer Acquisition Strategy
10. • SOCIAL MEDIA: The
campaign over Facebook which
was termed as the #chaloniklo
campaign was a huge success.
Various video ads featured
content of #chaloniklo over
Facebook including call to
action by which people would
be propelled to download Ola
app. With Facebook campaign,
the consumer acquisition rate
increased and searches
concerning Ola cabs also
increased, sales boost up by 60%
as a result.
Customer Acquisition Strategy
11.
12. • TREATING CUSTOMER
WITH CARE: Ola makes sure
that all the customers who use
the service of Ola are well
satisfied. If at all any mistake
occurs by the system Ola makes
sure to provide extra credit to
the customer’s account and also
apologize for that matter. In this
way it makes sure that the
customer base developed
should not be hampered.
Customer Retention Strategy
13. • OLA BOATS DURING
CHENNAI FLOODS:
During Chennai floods
when people were stuck in
their offices or other areas
Ola had launched its ferry
service. Ola had developed
this service so as to help
stranded people reach home
and also to deliver essential
material including food,
water.
Customer Retention Strategy
14. • ECONOMIC STRATEGY: Ola
focuses on target marketing by
segregating its fleet into different
models which are suitable for the
demand of the customer and
also fits their budget.
• This includes Ola mini, Ola
sedan, Ola micro, Ola prime, Ola
pink, carpooling for corporate,
etc.
Customer Retention Strategy
15. • Reduce the time spent on accounting and
administrative processes by 60%
• Immediate ROI
• Elimination of IT costs
• Permanent upgrade
• Pay only for the use that you make
• Unlimited storage in secure external servers
CRM Policies
16. Manage and save details
• The company on basis of the same, can plan for festive offers / plan for
busy or peak hours.
• Save details of their most regular clients and offer them special offers
through loyalty management and make most of the CRM.
Customer Feedback
• Helpful to analyze and rectify the flaw in your service.
• Helps the company to introduce a new value addition to their services
and increase the customer base.
• Positive or negative, all data needs to be recorded as analysis in the year
end becomes easier and relevant.
CRM Policies
17. Go Social
• PRESENCE in social media can tell more about your service like
features, offers, updates etc.
• Consumers are talking about the brand and record them all for further
analysis or marketing purpose.
Analytics
• To identify what region is giving good revenue or what region needs to
be monitored.
• Finding for any data duplicity and checking for data leakages can
provide the company with more authentic sales forecasting.
• Integrating a CRM with your cab portal gives you a wider control on
your processes along with visibility.
CRM Policies
