4. 6PILLARSOFCHARACTER
Trustworthiness
Honest • Don’t deceive, cheat, or steal • Be
reliable
do what you say you’ll do • Have the courage to
do the right thing • Build a good reputation • Be
loyal
stand by your family, friends, and country
Respect
Treat others with respect; follow the Golden Rule
• Be tolerant and accepting of differences • Use
good manners, not bad language • Be considerate
of the feelings of others • Don’t threaten, hit
or hurt anyone • Deal peacefully with anger,
insults, and disagreements
Responsibility
Do what you are supposed to do • Plan ahead •
Persevere: keep on trying! • Always do your best •
Use self-control • Be self-disciplined • Think
before you act — consider the consequences • Be
accountable for your words, actions, and attitudes
• Set a good example for others
Fairness
Play by the rules • Take turns and share • Be
open-minded; listen to others • Don’t take advantage
of others • Don’t blame others carelessly • Treat all
people fairly
Caring
Be kind • Be compassionate and show you care •
Express gratitude • Forgive others • Help people in
need
Citizenship
Do your share to make your community better •
Cooperate • Get involved in community affairs • Stay
informed; vote • Be a good neighbor • Obey laws and
rules • Respect authority • Protect the environment •
Volunteer
7. WHATIS ETHICSANDWHA
TIS ETHICALBEHAVIOR?
Ethics
The moral code of principles that
sets standards of good or bad,
right or wrong, in one's conduct.
EthicalBehavior
Acting in ways consistent with what
society and individuals typically
think are good values.
Legalbehavior
Legal behavior is not necessarily
ethical behavior.
8. Personal values help
determine individual ethical
behavior
• InstrumentalValues
Means of achieving a person’s
Terminal Values.
• T
erminalValues
Goals that a person
would like to
achieve or see in a
lifetime.
PersonalValues and Ethical
Behavior
9. PERSONALVALUESANDETHICALBEHAVIOR
T
erminalValues InstrumentalValues
1. A comfortable life (a prosperous life)
2. An exciting life (a stimulating, active life)
3. A sense of accomplishment (lasting contribution)
4. A world at peace (free of war and conflict)
5. A world of beauty (beauty of nature)
6. Equality (equal opportunity for all)
7. Family security (taking care of loved ones)
8. Freedom (independence, free choice)
9. Happiness
10. Inner harmony (freedom from inner conflict)
11. Mature love (spiritual intimacy)
12. National security (protection from attack)
13. Pleasure (an enjoyable, leisurely life)
14. Salvation (saved, eternal life)
15. Self-respect
16. Social recognition (respect and admiration)
17. True friendship (close companionship)
18. Wisdom (a mature understanding of life)
Ambitious
(hardworking,
aspiring)
Broad-minded
(open-minded)
Capable
(competent,
effective)
Cheerful (light-
hearted, joyful)
Clean (neat, tidy)
Courageous
(standing up for
your beliefs)
Forgiving (willing
to pardon
others)
Helpful (working
for the welfare of
others)
Honest (sincere,
truthful)
Imaginative
(daring, creative)
Independent
(self-reliant, self-
sufficient)
Intellectual
(intelligent,
reflective)
Logical
(consistent,
rational)
Loving
(affectionate,
tender)
Obedient (dutiful,
respectful)
Polite (courteous,
well-mannered)
Responsible
(dependable,
reliable)
Self-controlled
(self-disciplined)
12. Justice view
Does a decision or
behavior show fairness
and impartiality?
Utilitarianview
Does a decision or
behavior do the greatest
good for the most people?
Moral-rightsview
Does a decision or
behavior maintain the
fundamental rights of all
human beings?
Individualism view
Does a decision or
behavior promote one’s
long term self-interest?
FourViews of Ethical Behavior
13. HOWCAN
MANAGERS
IMPROVE THEIR
ETHICAL
BEHAVIOR?
● Lead by example.
● Hire individuals with high ethical standards.
● Establish codes of ethics and decision rules.
● Set realistic job goals and include ethics in performance
appraisals.
● Provide ethics training.
● Conduct independent social audits.
● Provide support for individuals facing ethical dilemmas.
14. EthicalDilemmas
A SITUATION THAT OFFERS
POTENTIAL BENEFITS BUT IS
UNETHICAL
No clear consensus on what is
“Right” and “Wrong”.
15. Ethical dilemmas include:
Discrimination:denying
promotion because
gender,religion,race,age.
Sexual harassment:
requesting favors for
favorable job treatment.
Conflicts of interest:taking
Bribes or Gifts for making a
decision.
Customer
confidence:giving
another party privileged
information.
Organizational resources:
using company’s e-mail for
personal opinions.
ETHICAL DILEMMAS
16. ETHICALDILEMMAS
Checklist for dealing with Ethical
Dilemmas:
Recognize the Ethical Dilemma
Get the facts
Identify your options
Test each option: Is it legal? Is it right? Is
it beneficial?
Decide which option to follow.
“How will I feel if my family finds out
about my decision?” “How will I feel if
my decision is on the newspaper or
the internet?”
Take action
18. ● Preserve ethical
standards
● Protect against
wasteful, harmful, or
illegal acts
Whistleblowers
Whistleblowers expose
misdeeds of others to
19. ETHICALROLE MODELS
Top managers serve
as ethical role
models.
All managers can
influence the
ethical behavior.
Excessive
pressure can
foster unethical
behavior.
Managers should be
realistic in setting
performance goals
for others.
20. GIFTORBRIBE?
EGP 400,000 business = EGP 10,000 payment !!
This will not guarantee you to get the order !
Your Boss says “OK” but you must be sure!
3 other
companies paid
the EGP 10,000
Difficult to
determine a
gift or a bribe.
21. CORPORA
TESOCIAL
RESPONSIBILITY-CSR
A concept whereby
companies decide voluntarily
to contribute to a better
society and a cleaner
environment.
A concept whereby companies
integrate social and
environmental concerns in
their business operations and in
their interaction with their
stakeholders on a voluntary
basis.
