digital marketing

1. Digital
Marketing
Presentation

2. INDEX
Creating a website, Keyword and market research.
Introduction01
Kinds Of Marketing02
Blogger03
Affiliate Marketing ,Email Marketing, SEO, SMO,SEM, SMM
04 Analytics

3. INTRODUCTION
Digital Marketing is online promotion of
goods and services.

4. Creating A Website On Wordpress..
1
3
2
CONTACT PAGE
ABOUT PAGE
atastewish04@gmail.co
A TASTE WISH
HOME PAGE
https://wordpress.com/pages/fusionexpress134171744.wordpress.com
HOSPITALITY
ABOUT FOOD
555 555 1234
Wordpress is a factory that make web pages. It has a
web tempelate system. Its architecture is a front
controller,using all requests for non statistic URL to a
single PHP file.

5. Keyword And Market Research
1. Short-tail keyword
As the name suggested, short-tail keywords are short keywords (surprise!) that are made up of three words or less.
Sometimes they are also called the head keyword.
2. Long-tail keyword
Long-tail keywords consist of more than 3 words. They are also usually much more specific than short-tail keywords.
3. Customer defining keyword
You have your targeted persona right? If you don’t, create an imaginary profile for your targeted audience.
4. Geo-targeting keyword
You can target a specific neighborhood, city, state or even country using geo-targeting
5. Long-term evergreen keyword
Evergreen keywords are those that is relevant all the time. The search volume might fluctuate now and then but
there won’t be extreme changes
Keyword is a word that you type into a computer so that
the computer will find information that contains that word.

6. Tools For Keywords
Keyword Tools Trends
ALEXA GOOGLE TRENDS KEYWORD PLANNER
36% 43% 58%

7. Kinds Of
Marketing
Affiliate Marketing ,Email
Marketing, SEO, SMO,SEM,
SMM
SEO-SEARCH ENGINE
OPTIMIZATION
SEM-SEARCH ENGINE
MARKETING
AFFILIATE
MARKETING
EMAIL MARKETING
SMO-SOCIAL MEDIA
OPTIMIZATION
SMM-SOCIAL MEDIA
MARKETING

8. SOCIAL MEDIA OPTIMIZATION AND SOCIAL MEDIA MARKETING
Social media optimization (SMO) refers to the creation of
online content that is likely to be shared through social
networks. Social media optimization is more art than
science, as it can be difficult to come up with a consistent
formula for creating shareable content. That said, social
media optimization is gaining importance as social sharing
is increasingly being integrated into search results.
Social media marketing (SMM) is a form of Internet
marketing that utilizes social networking websites as a
marketing tool. The goal of SMM is to produce content
that users will share with their social network to help a
company increase brand exposure and broaden
customer reach.

9. Facebook Page-An example of SMO

10. LINKEDIN PAGE-AN EXAMPLE OF SMM

11. AFFILIATE
MARKETING
What Is Affiliate Marketing?
Affiliate marketing is an advertising model in which a company
compensates third-party publishers to generate traffic or leads to the
company’s products and services. The third-party publishers are affiliates,
and the commission fee incentivizes them to find ways to promote the
company.

12. Email Marketing
Email advertising is effective only if it’s expected by the recipients. This is achieved by
using opt-in or permission-based marketing. To be ahead of the game, marketers
prefer double opt-in which makes them sure that email campaigns are “welcome” and
“anticipated” by their subscribers. Unsolicited email marketing is already in the past as
it hurts the sender’s reputation. There is no wonder — recipients may not be open to
receiving promotional emails they haven’t subscribed to.

13. How To Conduct Webinars..
.
A seminar or other presentation that takes place on the Internet, allowing participants in different
locations to see and hear the presenter, ask questions, and sometimes answer polls.
Example of
a webinar..

14. SOCIAL MEDIASEARCH ENGINE OPTIMISATION
What is SEO?
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to
your website through organic search engine results.
What goes into SEO?
To understand the true meaning of SEO, let's break that definition down and look at the parts:
Quality of traffic. You can attract all the visitors in the world, but if they're coming to your site because Google tells
them you're a resource for Apple computers when really you're a farmer selling apples, that is not quality traffic.
Instead you want to attract visitors who are genuinely interested in products that you offer.
Quantity of traffic. Once you have the right people clicking through from those search engine results pages
(SERPs), more traffic is better.
Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't have
to pay for.
There are three main techniques of SEO or search engine
optimization, all aimed at helping you earn greater visibility
in search results:
White Hat;
Black Hat;
Grey Hat;

15. Types Of Search Engine Optimization
On-page SEO relates to the
content on your website.
It includes strategies to optimize
an individual page on a website.
These factors (all of which are
outlined in this on-page SEO
checklist) help search engines
understand the topic of the
content and see that the website
is a valuable source that people
would want to find.
This type of SEO includes:
Keyword research: Finding the
best keywords to target on a page
of content
Content creation: Publishing high-
quality content focused on target
keyword.
ON PAGE SEO
Off-page SEO techniques help
strengthen the influence and
relationship your website has with
other websites.
It includes strategies to build a
website’s reputation and authority.
These factors help search engines
see that a website is an ideal search
result because it is from a reputable,
reliable, trusted source.
Most off-site SEO relates to high–
quality backlinks. A large volume of
links pointing to your site from
relevant, authoritative sites shows
search engines that your site is
valuable and established
OFF PAGE SEO

16. Search Engine Marketing
Search engine marketing (SEM) is a form of Internet
marketing that involves the promotion of websites by
increasing their visibility in search engine results pages
(SERPs) primarily through paid advertising.
Best Search Engine Marketing (SEM) Tools include:
Google Ads, Adobe Advertising Cloud, Serpstat,
WordStream Advisor, Google Marketing Platform (formerly
DoubleClick), and Adobe Media Optimizer.
AdWords (Google AdWords) is an advertising service by
Google for businesses wanting to display ads on Google
and its advertising network. The AdWords program
enables businesses to set a budget for advertising and
only pay when people click the ads. The ad service is
largely focused on keywords.

18. BLOGGER
A website containing a writer's or group of writers' own experiences, observations, opinions, etc., and often having
images and links to other websites.
https://srishtirestaurants.blogspot.com/2019/10/health-
consiousness.html

19. ANALYTICS
Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search
engine optimization (SEO) and marketing purposes. ... Google bought Urchin Software Corporation in April
2005 and used that company's Urchin on Demand product as the basis for its current service.

20. THANK YOU