Food Panda Market Analysis keeping Digital Marketing as area of focus. SWOT analysis, company profile, Digital Progress, Marketing analysis, Market growth, competition analysis are all covered under this presentation.

1. MARKET
ANALYSIS

2. Foodpanda is a global online food delivery marketplace
headquartered in Berlin, Germany, and operating in more
than 40 countries across four continents.
The service allows users to select from local restaurants and
place orders via the website or mobile application.
Users of foodpanda order cuisines from more than 25,000
restaurants worldwide.
Foodpanda/hellofood is the fastest growing Rocket Internet
venture in terms of country expansion.

3. Foodpanda is India’s leading online food ordering and
delivery platform.
With menus from 12000+ restaurants across 100+ cities in
India available on its cutting edge app & website,
foodpanda, along with its partner brands Tastykhana.in &
JustEat.in, is leading people discover and order great food
every day.
In December 2016, foodpanda was acquired by Delivery
Hero, global leaders in food ordering and delivery
marketplace

4. FoodPanda offers variety in the cuisine across its platform, thus opening
more and more options for its customers
FoodPanda being a money rich company provides a lots of coupons,
discounts and other referral offers
Major competitors include Swiggy, Zomato, Tinyowl.
Product Review
Competition

5. Built a network of 2000+ partners including some of the well known brands
like: Pizza Hut, Subway, Nirula’s, Baskin Robbins, Mast Kalandar, Faasos,
Dominoes, Moti Mahal and many more. have each and every restaurant in
their list which is street restaurant or some elite one.
Offering so many delicious food makes it a regular choice of so many
customers .
It has more than 1 crore downloads of its application over android with the
application rating of 4+
Similarly it has an 4+ rating of its application over Iphone and windows
platform

6. SWOT ANALYSIS

7. Still uphold the same motto “making online food ordering fast and easy”.
Breakfast, Lunch, Dinner or Late Night delivery foodpanda is just the right
place for you. Simply pick one of the thousands of diverse restaurants
available near you. From traditional meals to well-known fast food chains
like Dominos, Pizza Hut and Box8 along with delicate cuisines such as
Japanese, Biryani or Punjabi
Our daily deals will help you get free delivery or a nice discount from your
favorite restaurant.
Takeaway Order with us online and pick up at your convenience

8. Ordering food is easy as ABC Only 4 steps to make the order, easy payment,
available 24/7
Corporate Clients Program Happier Workers, Healthier Diets
Wanna Celebrate your cool event? Special delivery for your special
moment

11. Traffic Sources
From Direct Search - 33.30%
Referrals - 15.58%
Search - 49.14%
Social - 0.98%
Mail - 0.79%

12. Top Referring sites:
foodpanda.com - 66.57% ;
grabon.in - 10.25%;
cuponation.in - 3.44%
coupondunia.in - 3.21%;
zomato.com - 1.91%
Hashtags
#foodpanda #bestof2016 #dontcook #whatsforlunch #rainydays
#shanghaifood #munchen #instafood #dinner #highprotein #chaplikebab
#lettucewrap #freshveg #eat #nomnom #asianfood #city #karachi #soulfood
#justeat #pakistanifood #afghani #food #foodies #karachieats #karachites
#like4like #foodlovers #foodblog #karachidiaries

15. 2.7M 1200+ 10.2K107K
Social Media Presence

16. On facebook

17. On twitter

18. On Instagram

19. On Youtube

20. SRK As Endorser