1. Patrick Stayer
Dallas / Ft. Worth, TX • 972-896-3603 • patrickstayer@me.com
www.linkedin.com/in/pat-stayer-1706768
Profit and Growth-Focused Chief Revenue Officer
25+ years of experience in the Enterprise Software industry – specifically Tools for
Mainframe and Distributed Systems that improve Developer Productivity, Business Agility,
Customer Experience and Application Performance – serving as a catalyst in building
SUSTAINABLE REVENUE GENERATION and COMPETITIVE ADVANTAGE on a global scale.
Unique Value Proposition:
Strategic and customer-centric “architect” of the entire Revenue Generation Process who partners with the
C-Suite to craft and communicate a company’s vision and translate into long-term strategy. Finesse in
fostering effective teamwork, as well as integrating and aligning various organizational functions to develop
a world-class business development growth engine capable of out-performing the competition. Passionate
about optimizing sales and intelligence gathering and reporting processes – Sales Rep Productivity Targets,
Compensation Benchmarking, Customer Acquisition Cost, Average Selling Price, etc. – to generate predictable,
accelerated revenue streams, forecast future revenue and maximize market influence.
Pivotal Strengths:
Best Sales Operations Practices Strategic Advising | Envisioning P&L Performance | Budgeting
Revenue Acceleration Roadmap Business Development | Pipeline Data Analysis| Metrics | KPI’s
Scalable Sales Models M&A | Acquisition Integration Revenue Strategy | Systems
Business Transformation | Change Sales Team Coaching| Mentoring Opportunity Identification
Cross- Organization Collaboration Compensation Planning | Onboarding Cost Reduction | Optimization
Professional Experience and Key Accomplishments
GERSON LEHRMAN GROUP (GLG) and ALPHA SITES 2013-present
C-Level Revenue Generation Advisor
Draw upon extensive experience in setting companies on the path for growth in new and existing markets,
product lines, and opportunities – within the enterprise software space. Act as a strategic business leader
and trusted advisor to senior executive teams across multiple companies; primarily focused on laying the
groundwork for successful strategic acquisitions and revenue models. Note: interim consulting assignments
enable hands-on immersion in the field.
COMPUWARE 2007-2013
Chief Sales Officer / GM – $1B Mainframe Business Unit (2012-2013)
EVP Worldwide Solutions (2011-2012)
SVP of Worldwide Sales (2009-2010)
VP North American Sales (2007-2008)
Extensive experience in leading and optimizing performance of global teams to drive Compuware’s continued
growth in the enterprise market, including effective turnarounds of under-performing regions with stagnant
revenues and compressed margins. Worldwide revenue responsibility progressed from $700M+ to a $1B
Business Unit with 3,000 employees. Leveraged deep knowledge of industry metrics and best practices to
develop and integrate all revenue generating functions (Marketing, Sales, Customer Support, Pricing, Revenue
Management), as well as business acumen and savvy in implementation of new processes – from initial lead
through entire customer lifecycle – to ensure short and long-term success.

2. COMPUWARE (continued) – Recent Achievements and Areas of Influence Patrick Stayer, Page 2
2012-2013 – Chief Sales Officer / GM – $1B Mainframe Business Unit:
• Led and executed all sales and revenue initiatives for Compuware’s largest Business Unit generating $1B
in revenues, with 3,000+ employees and a base of Fortune 100 and key customers globally. Focused on
establishing strategic direction to meet revenue goals while identifying and pursuing new revenue streams
and partnership opportunities. Integral in driving customer success initiatives to deepen relationships
and build long-term usage, loyalty and account growth. Served on the Worldwide Operating Committee;
provided thought leadership on definition and execution of the company’s product and service strategy.
2011-2012 – EVP Worldwide Solutions:
• Oversaw all aspects of an $800M Software Portfolio comprised of 4 Business Units with over 3,000
worldwide employees, including Sales, Development, Marketing and Product Strategy. Key driver in
orchestrating decentralization of Business Units from a shared resources model into separate operating
entities – increased organizational efficiency, improved P&L / KPI ownership of Business Unit GM’s and
Management Teams, and facilitated revenue growth. Large-scale change initiative involved design and
implementation of processes, communication and operational framework, and selection of key leaders.
2009-2010 – SVP of Worldwide Sales:
• Assumed leadership of global direct and indirect sales teams across all Software Groups, with
responsibility for $700M in revenue. Drove fundamental change to stabilize a fragmented environment,
with emphasis on establishing standardized sales forecasting, metrics, opportunity assessment, and
re-invigorating the workplace culture. New organizational scalability and synchronization enabled
projection of future revenue growth, substantially grew corporate stock performance, and boosted
employee motivation and engagement.
2007-2008 – VP North American Sales:
• Recruited back to Compuware as a result of performance track in delivering consistent results (see Earlier
Career below) to manage sales teams across North America. Although the position was a temporary
stepping stone while awaiting placement for next available Senior-level role, dramatically increased
revenues by structuring strategic agreements with Outsourcers – achieved 100% Revenue Club.
CA TECHNOLOGIES 2002-2007
VP of The Americas, Wily Technology Division (2007)
VP Sales (2006-2007)
VP North America Sales Operations (2005-2006)
VP Sales South Central Region (2002-2005)
Rapid progression through increasingly responsible executive roles, with key focus on: (a.) Developing
disciplined processes, across North American Sales Operations in collaboration with a team of McKinsey
Consultants; (b.) Redesigning sales structure of a 600-person Tele-Sales organization; (c.) Leading Acquisition
Integration and Sales Management, The Americas for the $120M Wily Technology Division. Highlights:
• Drove reorganization of a dysfunctional and stagnant Tele-Sales organization supporting Storage, Security
and Data Modeling, including implementation of robust sales management processes and reduction in
workforce. Delivered $20M in operating cost savings within 1 year.
• Partnered with McKinsey consulting team in establishment and roll-out of breakthrough go-to-market
strategy and operational framework for the North American sales organization. Game-changing initiative
included sales force reorganization and introduction of best practices and performance metrics to
optimize scalability and synchronization of revenue functions to maximize ROI.
Earlier Career Numerous Sales and Sales Leadership roles at COMPUWARE during a time when the
company experienced dramatic growth – from $60M to $2B, including a historically
successful IPO – achieved 10 100% Clubs (1989-2001)
Education BA, Communications, Michigan State University