2. I am very drive and competitive person as a whole from work to
hobbies I want to win and be challenged. I have a vision that you
can accomplish anything if you work hard enough at it and have
the desire to succeed. I love sports, from football to Esports and
paintball. A goal of mine would to be work in the sports
industry, regardless if it’s a common sport or if its Esports. With
my military background I carry the Army Values with me, being
honor, duty, loyalty, respect sel
fl
ess service, integrity and
personal courage.
IDENTITY
3. PROFESSION
Potential Job Titles:
•Agent of athletes
•Marketing manager
•Media programming director
BRAND ARCHETYPE -I go about my
work in a very passionate and
serious manner. Striving for
greatness and success, I will put in
the time to accomplish my duties and
go above and beyond that. I want to
inspire peers and viewers with the
content I create.
Picture Relevant
to Your Industry
Goes Here
4. • DEMOGRAPHICS: Bachelor’s
degree at least. Located in major
city. Higher Income.
• PSYCHOGRAPHICS: Sports,
Esports, Gaming, Marketing, PR,
Growth. Strong minded, Self
Suf
fi
cient, Inspiring.
• IDEAL AUDIENCE MEMBERS:
Rosenhaus Sports, Drew Rosenhaus.
• 100 Thieves, Matthew Haag CEO of
100 Thieves.
• GMR Marketing, Hiring Manager
TARGET AUDIENCE
5. GOALS
Short Term: (Immediately After Graduation, 2022)
•Be hired by an Esports Organization
‣ Increase my networking abilities and prove that
I am an up and coming strength to the
organization.
Mid Term: (2027)
•Be promoted to head of Player Operations.
‣ Better knowledge of how Esports business
works. While growing the organization by 20%
with new teams and content creators.
Long Term: (2037)
•Own Esports organization
‣ Growing my own esports teams and
organization all together. With merchandise,
and having an increased social media following
by upwards of 50%. Showing the world that my
organization is top tier with the best players and
content creators in the world.
6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Marketing mediums 85%
Google Drive 75%
Leadership 80%
Multi-tasking 78%
SOFT
HARD
Photoshop 100%
Google Drive 90%
Leadership 80%
Multi-tasking 80%
SOFT
HARD
7. I help Esports organizations gain more
followers and content creators by utilizing
my marketing tactics to increase the brand
awareness.
PROMISE
8. CREDENTIALS
Work Experience:
•10 years service in U.S Army
•1 years in social media marketing for
residential HVAC company Above Air Inc
•1 year marketing and managing for Twitch
streamer and Esports team
Education:
•Google Search Certi
fi
cation
•Sports Marketing & Media B.S., Full Sail University (2021)
Awards:
•Army good Conduct Medal
•Army Achievement Medal
Picture Relevant
to Your Industry
Goes Here
9. COMPETITION
Stephanie Bobbish
Industry Experience:
• None
Education:
• Digital Marketing BS Full Sail University
Leadership Experience:
• Operations specialist
Skills and Pro
fi
ciencies:
• Business Intelligence - 1 endorsements
• Analytics
• Data Mining
Patric deMyer
Overall Online Presence:
• 39 connections, banner image customized, non-
professional headshot. Pro
fi
le has some detail in it. No
published articles. URL link is not customized. Grade-
Average.
Industry Experience:
• 1 year marketing and managing twitch
streamer and Esports team
Education:
• BS Sports Marketing and Media from Full Sail University
Leadership Experience:
• Managing team of 4 soldiers to track 500 soldiers
information.
• Tracking and coordinating soldier moving from locations
for mission purposes.
Skills and Pro
fi
ciencies:
• Social Media Marketing
• Google Ads
• Personnel Management
Overall Online Presence:
• 20 connections, banner image not customized, non-
professional headshot. Pro
fi
le has some detail in it. No
published articles. URL link is not customized.
• Grade- Poor.
10. COMPETITION
Brandon Padilla
Noteworthy Experience:
• Social media and content creation for Florida Mayhem
• Created social media community in Esports industry
Patric deMyer
Industry Experience:
• Social Media Management
• Community creator
Education:
• BS California State University
Skills and Pro
fi
ciencies:
• Editing
• Writing
• Social Media
Overall Online Presence:
• 59 connections, banner image is customized, professional
headshot. Pro
fi
le has a lot of detail in it. Has published
articles. URL link is customized.
• Grade: Superior, 99 out of 100
Industry Experience:
• 1 year marketing and managing twitch
streamer and Esports team
• 10 year U.S Army operations manager
Education:
• BS Sports Marketing and Media from Full Sail University
Leadership Experience:
• Managing teams
• Social media management
Skills and Pro
fi
ciencies:
• Social Media Marketing
• Google Ads
• Personnel Management
Overall Online Presence:
• 20 connections, banner image not customized, non-
professional headshot. Pro
fi
le has some detail in it. No
published articles. URL link is not customized.
• Grade- Poor.
11. BRAND POSITION
For Esports organizations who need to grow their
talent and brand, I provide out of the box creative
and inspiring content ideas because I have a
passion for Esports and the content creation. I see
skills and talent that others can not see. Knowing
how to make someone grow and gain an audience
or jus increase their audience.
“PATMYERZ”
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Esports Business Summit
‣ October 27-29 | Online
• Esports Bar
‣ Online
• UCI Esports Conference
‣ October 8-9| Online
Digital Marketing
• Primary Content: The type of content I will produce is content
that is truly eye catching and engaging. Using videos and
professional players to send across my message. Game play of
the most popular games with a competitive mindset.
• Primary Tools: Facebook, Instagram, Tik Tok and Youtube.3
posts on Facebook, Instagram, Tik Tok 1 video every other day
on Youtube. Video, banners and images.
• Website:The social media accounts will have links to the
website. As well as having logo on all content produced showing
the website logo
13. PROFESSIONAL DEVELOPMENT
Mentor
• The type of mentor I will seek is someone with excellent
negotiation skills and drive within the E Sports industry.
Formal Education
• Bachelor’s degree in Sports Marketing and Media
Technical Skills
• Negotiating
• Marketing
• Analysis
Soft Skills
• Communication
• Organization
• Decision Making
14. Patric deMyer
You know growing your roster will help with growing
your brand? Well, what I do is get the best content creators
and players to help the brand grow and gain more followers and fans. In fact,I
have grown my own Esports team to 4 different games with 3 content
creators on the team, generating and bigger following to the brand.
“
15. REFERENCES
8 Ways to Reach the eSports Consumer Today. (2016, February 23).
Retrieved January 08, 2021, from https://esports-marketing-
blog.com/8-ways-to-reach-the-esports-consumer-today/
9 Elements of an Effective Marketing Plan - Ally Marketing. (2020,
April 21). Retrieved January 08, 2021, from https://ally-
marketing.com/effective-marketing-plan-elements/
Bobbish, S. (n.d.). Linkedin Pro
fi
le. Retrieved 2021, from https://
www.linkedin.com/in/stephanie-bobbish-9ab255184/
DeMyer, P. (n.d.). Patric deMyer Linkedin Pro
fi
le. Retrieved 2021,
from https://www.linkedin.com/in/patric-demyer-941b98158/
Esports Business Summit 2020. (n.d.). Retrieved January 11, 2021,
from https://www.esportsbiz.com/go/esports-biz-
summit-2020/
Next Generation Esports. (n.d.). Retrieved January 08, 2021, from
https://www.google.com/search?
sxsrf=ALeKk01rEViW5bSjDdHr5SLQFFqgNTlhjQ%3A16101
32447925&ei=z6v4X5zlAsmrtQbQtZugCg&q=esports&oq=e
sports%2Bcar&gs_lcp=CgZwc3ktYWIQAxgAMgoIABDJAxAU
EIcCMgIIADICCAAyAggAMgIIADICCAAyAggAMgIIADICCAA
yAggAOgQIABBHOgQIIxAnOgUIABCRAjoECAAQQzoFCAA
QsQM6CAgAELEDEIMBOggIABDJAxCRAjoHCAAQFBCHAjo
KCAAQsQMQgwEQQzoHCAAQyQMQQzoHCAAQsQMQQz
oFCC4QsQM6CggAELEDEBQQhwI6AgguUN5iWLNwYON6a
ABwBHgAgAH9AogBmA6SAQcwLjguMi4xmAEAoAEBqgEHZ
3dzLXdpesgBCMABAQ&sclient=psy-
ab&ibp=htl%3Bjobs&sa=X&ved=2ahUKEwiQ5eXkgo3uAhW
WG80KHfaUAFMQudcGKAJ6BAgEECw#fpstate=tldetail&hti
vrt=jobs&htidocid=Q0u50GhuEx2Ww89aAAAAAA%3D%3D
Padilla, B. (n.d.). Brandon Padilla. Retrieved from https://
www.linkedin.com/in/thibbledork/
Summary Report for: 11-2021.00 - Marketing Managers. (n.d.).
Retrieved January 08, 2021, from https://www.onetonline.org/
link/summary/11-2021.00
Summary Report for: 13-1011.00 - Agents and Business Managers of
Artists, Performers, and Athletes. (n.d.). Retrieved January 08,
2021, from https://www.onetonline.org/link/summary/
13-1011.00
Summary Report for: 27-2012.03 - Media Programming Directors.
(n.d.). Retrieved January 08, 2021, from https://
www.onetonline.org/link/summary/27-2012.03
UCI Esports Conference. (n.d.). Retrieved January 11, 2021, from
https://esportsconference.uci.edu/
