SlideShare una empresa de Scribd logo

10.19.10 michael rubin and summit up banking on social media

•Descargar como PPT, PDF•
•
Patrice Hall
Patrice Hall
Empresariales
1 de 38
 
The Obligatory Boring “About Me” Slide ,[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Don’t be shy
Most Trusted Professions Source: GfK Custom Research, June 2009
Least Trusted Professions Source: GfK Custom Research, June 2009
 
 
 
1. Consumers Trust Each Other First Consumers form their opinions about us before engaging with us. ,[object Object],[object Object],[object Object]
2. Search is the Internet’s Front Door Brand Brand Social Social Press
3. Everything Lives Forever in Google “ I’ve been a 5/3 customer for eight years. Our local branches are excellent and I’ve never had a problem with them at all! Maybe Indiana people are just nicer.” “ 5th 3rd is TERRIBLE! I will never ever do business with them again. ” Latest Comment (August 9, 2010) “ Has any one else experienced fraud of this nature?”
 
 
 
 
 
Misperceptions and Realities
Myth: Risk Outweighs Benefits “ Too much Risk” Reputational Regulatory Risk is ignoring: Conversation happens with or without you
Myth: Social Media is just a Viral Video “ We just need a YouTube video” (or a blog/Facebook/Twitter) Marketing best practices still apply: Define the strategy Don’t chase the shiny tactic Then select the tools
Myth: Social Media is just Teenagers Yapping Grandma and Grandpa are on Facebook Social Networking Usage of Adults Age 65+ 5% in 2005  26% in 2010
Myth: Social Media is just a Men’s Only Club Facebook Female: 57% Male: 43% MySpace Female: 64% Male: 36% Yelp Female: 57% Male: 43% LinkedIn Female: 50% Male: 50% YouTube Female: 50% Male: 50% Flickr Female: 55% Male: 45% Digg Male: 64% Female: 36% Foursquare Female: 50% Male: 50%
 
Home Depot
 
 
 
 
 
May 2007: 1 million reviews February 2008: 2.3 million reviews March 2010: 10 million reviews
 
Big Picture: Overall Social Media Goals ,[object Object],[object Object],[object Object]
Big Picture: Overall Social Media Goals ,[object Object],[object Object],[object Object],[object Object]
 
Social Media Infrastructure
Social Media Strategic Framework
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Getting Started Checklist
 

Recomendados

Reaching Women via Social Media
Reaching Women via Social MediaReaching Women via Social Media
Reaching Women via Social MediaAliza Sherman
 
Global Washington
Global WashingtonGlobal Washington
Global WashingtonBeth Kanter
 
Strategy First: Understanding the Strategic Foundation of Social Media Marketing
Strategy First: Understanding the Strategic Foundation of Social Media MarketingStrategy First: Understanding the Strategic Foundation of Social Media Marketing
Strategy First: Understanding the Strategic Foundation of Social Media MarketingNick Westergaard
 
Crisis Management in Social Media Marketing
Crisis Management in Social Media MarketingCrisis Management in Social Media Marketing
Crisis Management in Social Media MarketingNick Westergaard
 
Assignment #2 - FILM 240
Assignment #2 - FILM 240Assignment #2 - FILM 240
Assignment #2 - FILM 240Samantha Bennett
 
Engagement: How Social Media Conversations Create More Engaged Brands
Engagement: How Social Media Conversations Create More Engaged Brands Engagement: How Social Media Conversations Create More Engaged Brands
Engagement: How Social Media Conversations Create More Engaged Brands Nick Westergaard
 
Women, Social Media, Politics
Women, Social Media, PoliticsWomen, Social Media, Politics
Women, Social Media, PoliticsElisa Camahort Page
 
NWF Staff: Intro to Social Media
NWF Staff: Intro to Social MediaNWF Staff: Intro to Social Media
NWF Staff: Intro to Social MediaDanielle Brigida
 

Recomendados

Reaching Women via Social Media
Reaching Women via Social MediaReaching Women via Social Media
Reaching Women via Social MediaAliza Sherman
 
Global Washington
Global WashingtonGlobal Washington
Global WashingtonBeth Kanter
 
Strategy First: Understanding the Strategic Foundation of Social Media Marketing
Strategy First: Understanding the Strategic Foundation of Social Media MarketingStrategy First: Understanding the Strategic Foundation of Social Media Marketing
Strategy First: Understanding the Strategic Foundation of Social Media MarketingNick Westergaard
 
Crisis Management in Social Media Marketing
Crisis Management in Social Media MarketingCrisis Management in Social Media Marketing
Crisis Management in Social Media MarketingNick Westergaard
 
Assignment #2 - FILM 240
Assignment #2 - FILM 240Assignment #2 - FILM 240
Assignment #2 - FILM 240Samantha Bennett
 
Engagement: How Social Media Conversations Create More Engaged Brands
Engagement: How Social Media Conversations Create More Engaged Brands Engagement: How Social Media Conversations Create More Engaged Brands
Engagement: How Social Media Conversations Create More Engaged Brands Nick Westergaard
 
Women, Social Media, Politics
Women, Social Media, PoliticsWomen, Social Media, Politics
Women, Social Media, PoliticsElisa Camahort Page
 
NWF Staff: Intro to Social Media
NWF Staff: Intro to Social MediaNWF Staff: Intro to Social Media
NWF Staff: Intro to Social MediaDanielle Brigida
 
Client Case Study: Ditch The Label - Doing More With Social
Client Case Study: Ditch The Label - Doing More With Social Client Case Study: Ditch The Label - Doing More With Social
Client Case Study: Ditch The Label - Doing More With Social Brandwatch
 
Social media at 50,000 feet
Social media at 50,000 feetSocial media at 50,000 feet
Social media at 50,000 feetMike McCready
 
How to Reach and Influence the Audiences That Matter To You Most - Ian Greenl...
How to Reach and Influence the Audiences That Matter To You Most - Ian Greenl...How to Reach and Influence the Audiences That Matter To You Most - Ian Greenl...
How to Reach and Influence the Audiences That Matter To You Most - Ian Greenl...multifamily-social-media
 
Political Social Media Presentation
Political Social Media PresentationPolitical Social Media Presentation
Political Social Media PresentationTHGLLC
 
The Social Media Fallacy
The Social Media FallacyThe Social Media Fallacy
The Social Media FallacyDavid Spark
 
Managing a Flash Crisis: How to Handle Online Criticism of Your Organization
Managing a Flash Crisis: How to Handle Online Criticism of Your OrganizationManaging a Flash Crisis: How to Handle Online Criticism of Your Organization
Managing a Flash Crisis: How to Handle Online Criticism of Your OrganizationNTEN
 
Twitter Social Spotlight
Twitter Social SpotlightTwitter Social Spotlight
Twitter Social SpotlightNick Westergaard
 
Priorities, Relationships, & Efficiency in Social Media — 5 “Must-Know” Truths
Priorities, Relationships, & Efficiency in Social Media — 5 “Must-Know” TruthsPriorities, Relationships, & Efficiency in Social Media — 5 “Must-Know” Truths
Priorities, Relationships, & Efficiency in Social Media — 5 “Must-Know” TruthsJohn Dye ( dyejo, inc. )
 
AMA Nonprofit Marketing Conference Presentation
AMA Nonprofit Marketing Conference PresentationAMA Nonprofit Marketing Conference Presentation
AMA Nonprofit Marketing Conference PresentationAdams & Knight, Inc.
 
How to Manage a Social Media Crisis
How to Manage a Social Media CrisisHow to Manage a Social Media Crisis
How to Manage a Social Media CrisisStickyeyes
 
Gender Gaps on Social Media Marketing
Gender Gaps on Social Media Marketing Gender Gaps on Social Media Marketing
Gender Gaps on Social Media Marketing Huanchao Tang
 
FILM 260 Flipbook_Rachel Ha
FILM 260 Flipbook_Rachel HaFILM 260 Flipbook_Rachel Ha
FILM 260 Flipbook_Rachel HaRachel Ha
 
The Future of Sharing and Social Media: The Next Evolution
The Future of Sharing and Social Media: The Next Evolution The Future of Sharing and Social Media: The Next Evolution
The Future of Sharing and Social Media: The Next Evolution Dawn Yankeelov
 
Social Media Crisis Management
Social Media Crisis ManagementSocial Media Crisis Management
Social Media Crisis ManagementAmerMassimi
 
Tradeshow 4-Pack: Using Twitter, Facebook, LinkedIn and YouTube
Tradeshow 4-Pack: Using Twitter, Facebook, LinkedIn and YouTubeTradeshow 4-Pack: Using Twitter, Facebook, LinkedIn and YouTube
Tradeshow 4-Pack: Using Twitter, Facebook, LinkedIn and YouTubeTradeshowGuy Exhibits
 
Social Media for Restaurants and Lodging
Social Media for Restaurants and LodgingSocial Media for Restaurants and Lodging
Social Media for Restaurants and LodgingEW Bullock Associates
 
Social Media For CIT
Social Media For CITSocial Media For CIT
Social Media For CITJennifer Navarrete
 
Social media for small NGOs
Social media for small NGOsSocial media for small NGOs
Social media for small NGOsAmy Coulterman
 
Social media
Social mediaSocial media
Social mediauniv of johannesburg
 
Myfavoritethings
MyfavoritethingsMyfavoritethings
MyfavoritethingsPatrice Hall
 
People Passion and Brands: Grilling is Happiness Case Study
People Passion and Brands: Grilling is Happiness Case StudyPeople Passion and Brands: Grilling is Happiness Case Study
People Passion and Brands: Grilling is Happiness Case StudyPatrice Hall
 
TouchStorm's Jeff Martin on YouTube Video Optimization
TouchStorm's Jeff Martin on YouTube Video OptimizationTouchStorm's Jeff Martin on YouTube Video Optimization
TouchStorm's Jeff Martin on YouTube Video OptimizationTouchstorm
 

Más contenido relacionado

La actualidad más candente

Client Case Study: Ditch The Label - Doing More With Social
Client Case Study: Ditch The Label - Doing More With Social Client Case Study: Ditch The Label - Doing More With Social
Client Case Study: Ditch The Label - Doing More With Social Brandwatch
 
Social media at 50,000 feet
Social media at 50,000 feetSocial media at 50,000 feet
Social media at 50,000 feetMike McCready
 
How to Reach and Influence the Audiences That Matter To You Most - Ian Greenl...
How to Reach and Influence the Audiences That Matter To You Most - Ian Greenl...How to Reach and Influence the Audiences That Matter To You Most - Ian Greenl...
How to Reach and Influence the Audiences That Matter To You Most - Ian Greenl...multifamily-social-media
 
Political Social Media Presentation
Political Social Media PresentationPolitical Social Media Presentation
Political Social Media PresentationTHGLLC
 
The Social Media Fallacy
The Social Media FallacyThe Social Media Fallacy
The Social Media FallacyDavid Spark
 
Managing a Flash Crisis: How to Handle Online Criticism of Your Organization
Managing a Flash Crisis: How to Handle Online Criticism of Your OrganizationManaging a Flash Crisis: How to Handle Online Criticism of Your Organization
Managing a Flash Crisis: How to Handle Online Criticism of Your OrganizationNTEN
 
Priorities, Relationships, & Efficiency in Social Media — 5 “Must-Know” Truths
Priorities, Relationships, & Efficiency in Social Media — 5 “Must-Know” TruthsPriorities, Relationships, & Efficiency in Social Media — 5 “Must-Know” Truths
Priorities, Relationships, & Efficiency in Social Media — 5 “Must-Know” TruthsJohn Dye ( dyejo, inc. )
 
AMA Nonprofit Marketing Conference Presentation
AMA Nonprofit Marketing Conference PresentationAMA Nonprofit Marketing Conference Presentation
AMA Nonprofit Marketing Conference PresentationAdams & Knight, Inc.
 
How to Manage a Social Media Crisis
How to Manage a Social Media CrisisHow to Manage a Social Media Crisis
How to Manage a Social Media CrisisStickyeyes
 
Gender Gaps on Social Media Marketing
Gender Gaps on Social Media Marketing Gender Gaps on Social Media Marketing
Gender Gaps on Social Media Marketing Huanchao Tang
 
FILM 260 Flipbook_Rachel Ha
FILM 260 Flipbook_Rachel HaFILM 260 Flipbook_Rachel Ha
FILM 260 Flipbook_Rachel HaRachel Ha
 
The Future of Sharing and Social Media: The Next Evolution
The Future of Sharing and Social Media: The Next Evolution The Future of Sharing and Social Media: The Next Evolution
The Future of Sharing and Social Media: The Next Evolution Dawn Yankeelov
 
Social Media Crisis Management
Social Media Crisis ManagementSocial Media Crisis Management
Social Media Crisis ManagementAmerMassimi
 
Tradeshow 4-Pack: Using Twitter, Facebook, LinkedIn and YouTube
Tradeshow 4-Pack: Using Twitter, Facebook, LinkedIn and YouTubeTradeshow 4-Pack: Using Twitter, Facebook, LinkedIn and YouTube
Tradeshow 4-Pack: Using Twitter, Facebook, LinkedIn and YouTubeTradeshowGuy Exhibits
 
Social Media for Restaurants and Lodging
Social Media for Restaurants and LodgingSocial Media for Restaurants and Lodging
Social Media for Restaurants and LodgingEW Bullock Associates
 
Social media for small NGOs
Social media for small NGOsSocial media for small NGOs
Social media for small NGOsAmy Coulterman
 

La actualidad más candente (19)

Client Case Study: Ditch The Label - Doing More With Social
Client Case Study: Ditch The Label - Doing More With Social Client Case Study: Ditch The Label - Doing More With Social
Client Case Study: Ditch The Label - Doing More With Social
 
Social media at 50,000 feet
Social media at 50,000 feetSocial media at 50,000 feet
Social media at 50,000 feet
 
How to Reach and Influence the Audiences That Matter To You Most - Ian Greenl...
How to Reach and Influence the Audiences That Matter To You Most - Ian Greenl...How to Reach and Influence the Audiences That Matter To You Most - Ian Greenl...
How to Reach and Influence the Audiences That Matter To You Most - Ian Greenl...
 
Political Social Media Presentation
Political Social Media PresentationPolitical Social Media Presentation
Political Social Media Presentation
 
The Social Media Fallacy
The Social Media FallacyThe Social Media Fallacy
The Social Media Fallacy
 
Managing a Flash Crisis: How to Handle Online Criticism of Your Organization
Managing a Flash Crisis: How to Handle Online Criticism of Your OrganizationManaging a Flash Crisis: How to Handle Online Criticism of Your Organization
Managing a Flash Crisis: How to Handle Online Criticism of Your Organization
 
Twitter Social Spotlight
Twitter Social SpotlightTwitter Social Spotlight
Twitter Social Spotlight
 
Priorities, Relationships, & Efficiency in Social Media — 5 “Must-Know” Truths
Priorities, Relationships, & Efficiency in Social Media — 5 “Must-Know” TruthsPriorities, Relationships, & Efficiency in Social Media — 5 “Must-Know” Truths
Priorities, Relationships, & Efficiency in Social Media — 5 “Must-Know” Truths
 
AMA Nonprofit Marketing Conference Presentation
AMA Nonprofit Marketing Conference PresentationAMA Nonprofit Marketing Conference Presentation
AMA Nonprofit Marketing Conference Presentation
 
How to Manage a Social Media Crisis
How to Manage a Social Media CrisisHow to Manage a Social Media Crisis
How to Manage a Social Media Crisis
 
Gender Gaps on Social Media Marketing
Gender Gaps on Social Media Marketing Gender Gaps on Social Media Marketing
Gender Gaps on Social Media Marketing
 
FILM 260 Flipbook_Rachel Ha
FILM 260 Flipbook_Rachel HaFILM 260 Flipbook_Rachel Ha
FILM 260 Flipbook_Rachel Ha
 
The Future of Sharing and Social Media: The Next Evolution
The Future of Sharing and Social Media: The Next Evolution The Future of Sharing and Social Media: The Next Evolution
The Future of Sharing and Social Media: The Next Evolution
 
Social Media Crisis Management
Social Media Crisis ManagementSocial Media Crisis Management
Social Media Crisis Management
 
Tradeshow 4-Pack: Using Twitter, Facebook, LinkedIn and YouTube
Tradeshow 4-Pack: Using Twitter, Facebook, LinkedIn and YouTubeTradeshow 4-Pack: Using Twitter, Facebook, LinkedIn and YouTube
Tradeshow 4-Pack: Using Twitter, Facebook, LinkedIn and YouTube
 
Social Media for Restaurants and Lodging
Social Media for Restaurants and LodgingSocial Media for Restaurants and Lodging
Social Media for Restaurants and Lodging
 
Social Media For CIT
Social Media For CITSocial Media For CIT
Social Media For CIT
 
Social media for small NGOs
Social media for small NGOsSocial media for small NGOs
Social media for small NGOs
 
Social media
Social mediaSocial media
Social media
 

Destacado

People Passion and Brands: Grilling is Happiness Case Study
People Passion and Brands: Grilling is Happiness Case StudyPeople Passion and Brands: Grilling is Happiness Case Study
People Passion and Brands: Grilling is Happiness Case StudyPatrice Hall
 
TouchStorm's Jeff Martin on YouTube Video Optimization
TouchStorm's Jeff Martin on YouTube Video OptimizationTouchStorm's Jeff Martin on YouTube Video Optimization
TouchStorm's Jeff Martin on YouTube Video OptimizationTouchstorm
 
Tabla de tic musica
Tabla de tic musicaTabla de tic musica
Tabla de tic musicafabiola
 
Social Media in Health Care
Social Media in Health CareSocial Media in Health Care
Social Media in Health CarePatrice Hall
 
Research presentation
Research presentationResearch presentation
Research presentationVeronica
 
It's Alive: Interactive Machines that Captivate
It's Alive: Interactive Machines that CaptivateIt's Alive: Interactive Machines that Captivate
It's Alive: Interactive Machines that CaptivatePatrice Hall
 
Veeva Systems: Business Prognosis
Veeva Systems: Business PrognosisVeeva Systems: Business Prognosis
Veeva Systems: Business PrognosisPatrice Hall
 

Destacado (8)

Myfavoritethings
MyfavoritethingsMyfavoritethings
Myfavoritethings
 
People Passion and Brands: Grilling is Happiness Case Study
People Passion and Brands: Grilling is Happiness Case StudyPeople Passion and Brands: Grilling is Happiness Case Study
People Passion and Brands: Grilling is Happiness Case Study
 
TouchStorm's Jeff Martin on YouTube Video Optimization
TouchStorm's Jeff Martin on YouTube Video OptimizationTouchStorm's Jeff Martin on YouTube Video Optimization
TouchStorm's Jeff Martin on YouTube Video Optimization
 
Tabla de tic musica
Tabla de tic musicaTabla de tic musica
Tabla de tic musica
 
Social Media in Health Care
Social Media in Health CareSocial Media in Health Care
Social Media in Health Care
 
Research presentation
Research presentationResearch presentation
Research presentation
 
It's Alive: Interactive Machines that Captivate
It's Alive: Interactive Machines that CaptivateIt's Alive: Interactive Machines that Captivate
It's Alive: Interactive Machines that Captivate
 
Veeva Systems: Business Prognosis
Veeva Systems: Business PrognosisVeeva Systems: Business Prognosis
Veeva Systems: Business Prognosis
 

Similar a 10.19.10 michael rubin and summit up banking on social media

Social Media and Small Business
Social Media and Small BusinessSocial Media and Small Business
Social Media and Small BusinessStrategyWorks
 
Implementing A Social Media Marketing Program
Implementing A Social Media Marketing ProgramImplementing A Social Media Marketing Program
Implementing A Social Media Marketing ProgramJulie Chiron
 
10 Rules for Social Media Engagement
10 Rules for Social Media Engagement10 Rules for Social Media Engagement
10 Rules for Social Media EngagementLaura Lee Dooley
 
Minnesota Planned Giving Council
Minnesota Planned Giving CouncilMinnesota Planned Giving Council
Minnesota Planned Giving Counciljmstremcha
 
Intorduction to social media
Intorduction to social mediaIntorduction to social media
Intorduction to social mediaJody Chandler
 
League of American Orchestras
League of American OrchestrasLeague of American Orchestras
League of American OrchestrasBeth Kanter
 
Using Social Media to Engage Your Audiences
Using Social Media to Engage Your AudiencesUsing Social Media to Engage Your Audiences
Using Social Media to Engage Your AudiencesCorey McPherson Nash
 
Reflections on Leadership-Women's Business Conference
Reflections on Leadership-Women's Business ConferenceReflections on Leadership-Women's Business Conference
Reflections on Leadership-Women's Business ConferenceSquare Martini Media
 
You 2.0: An introduction to social media and health, and making it work for y...
You 2.0: An introduction to social media and health, and making it work for y...You 2.0: An introduction to social media and health, and making it work for y...
You 2.0: An introduction to social media and health, and making it work for y...Jodi Sperber
 
Information Literacy and The Social Network
Information Literacy and The Social NetworkInformation Literacy and The Social Network
Information Literacy and The Social Networkamandabfoster
 
Changing Perceptions with Social Media
Changing Perceptions with Social MediaChanging Perceptions with Social Media
Changing Perceptions with Social MediaGeben Communication
 
The New Model of Interaction in Social Networks
The New Model of Interaction in Social NetworksThe New Model of Interaction in Social Networks
The New Model of Interaction in Social NetworksSharlyn Lauby
 
Reaching Women Thru Social Media
Reaching Women Thru Social MediaReaching Women Thru Social Media
Reaching Women Thru Social MediaAliza Sherman
 
Understanding How to Use Social Media for Business
Understanding How to Use Social Media for BusinessUnderstanding How to Use Social Media for Business
Understanding How to Use Social Media for BusinessHareesh Tibrewala
 
Beginners Guide to Social Media
Beginners Guide to Social MediaBeginners Guide to Social Media
Beginners Guide to Social MediaGeorge Wallace
 
Evans DC Ethics of Behavioral Design
Evans DC Ethics of Behavioral DesignEvans DC Ethics of Behavioral Design
Evans DC Ethics of Behavioral DesignDavid Evans
 

Similar a 10.19.10 michael rubin and summit up banking on social media (20)

Social Media and Small Business
Social Media and Small BusinessSocial Media and Small Business
Social Media and Small Business
 
Implementing A Social Media Marketing Program
Implementing A Social Media Marketing ProgramImplementing A Social Media Marketing Program
Implementing A Social Media Marketing Program
 
10 Rules for Social Media Engagement
10 Rules for Social Media Engagement10 Rules for Social Media Engagement
10 Rules for Social Media Engagement
 
Untangling Web 2.0
Untangling Web 2.0Untangling Web 2.0
Untangling Web 2.0
 
Minnesota Planned Giving Council
Minnesota Planned Giving CouncilMinnesota Planned Giving Council
Minnesota Planned Giving Council
 
Power of social media
Power of social mediaPower of social media
Power of social media
 
Intorduction to social media
Intorduction to social mediaIntorduction to social media
Intorduction to social media
 
League of American Orchestras
League of American OrchestrasLeague of American Orchestras
League of American Orchestras
 
Using Social Media to Engage Your Audiences
Using Social Media to Engage Your AudiencesUsing Social Media to Engage Your Audiences
Using Social Media to Engage Your Audiences
 
Reflections on Leadership-Women's Business Conference
Reflections on Leadership-Women's Business ConferenceReflections on Leadership-Women's Business Conference
Reflections on Leadership-Women's Business Conference
 
You 2.0: An introduction to social media and health, and making it work for y...
You 2.0: An introduction to social media and health, and making it work for y...You 2.0: An introduction to social media and health, and making it work for y...
You 2.0: An introduction to social media and health, and making it work for y...
 
Information Literacy and The Social Network
Information Literacy and The Social NetworkInformation Literacy and The Social Network
Information Literacy and The Social Network
 
Changing Perceptions with Social Media
Changing Perceptions with Social MediaChanging Perceptions with Social Media
Changing Perceptions with Social Media
 
Social Media and Hospice
Social Media and HospiceSocial Media and Hospice
Social Media and Hospice
 
The New Model of Interaction in Social Networks
The New Model of Interaction in Social NetworksThe New Model of Interaction in Social Networks
The New Model of Interaction in Social Networks
 
Reaching Women Thru Social Media
Reaching Women Thru Social MediaReaching Women Thru Social Media
Reaching Women Thru Social Media
 
Understanding How to Use Social Media for Business
Understanding How to Use Social Media for BusinessUnderstanding How to Use Social Media for Business
Understanding How to Use Social Media for Business
 
Beginners Guide to Social Media
Beginners Guide to Social MediaBeginners Guide to Social Media
Beginners Guide to Social Media
 
Organ Donation Communication Boot Camp
Organ Donation Communication Boot CampOrgan Donation Communication Boot Camp
Organ Donation Communication Boot Camp
 
Evans DC Ethics of Behavioral Design
Evans DC Ethics of Behavioral DesignEvans DC Ethics of Behavioral Design
Evans DC Ethics of Behavioral Design
 

Último

Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchirictsugar
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCRashishs7044
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxMarkAnthonyAurellano
 
Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any TimeCall Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any Timedelhimodelshub1
 
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadIslamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadAyesha Khan
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppelCorporation
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis UsageNeil Kimberley
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024christinemoorman
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...lizamodels9
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menzaictsugar
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Kirill Klimov
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCRashishs7044
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfrichard876048
 
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In.../:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...lizamodels9
 
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...lizamodels9
 

Último (20)

Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchir
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
 
Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any TimeCall Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any Time
 
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadIslamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
 
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information TechnologyCorporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdf
 
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In.../:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
 
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
 

10.19.10 michael rubin and summit up banking on social media

  • 1.  
  • 2.
  • 3.
  • 5. Most Trusted Professions Source: GfK Custom Research, June 2009
  • 6. Least Trusted Professions Source: GfK Custom Research, June 2009
  • 7.  
  • 8.  
  • 9.  
  • 10.
  • 11. 2. Search is the Internet’s Front Door Brand Brand Social Social Press
  • 12. 3. Everything Lives Forever in Google “ I’ve been a 5/3 customer for eight years. Our local branches are excellent and I’ve never had a problem with them at all! Maybe Indiana people are just nicer.” “ 5th 3rd is TERRIBLE! I will never ever do business with them again. ” Latest Comment (August 9, 2010) “ Has any one else experienced fraud of this nature?”
  • 13.  
  • 14.  
  • 15.  
  • 16.  
  • 17.  
  • 19. Myth: Risk Outweighs Benefits “ Too much Risk” Reputational Regulatory Risk is ignoring: Conversation happens with or without you
  • 20. Myth: Social Media is just a Viral Video “ We just need a YouTube video” (or a blog/Facebook/Twitter) Marketing best practices still apply: Define the strategy Don’t chase the shiny tactic Then select the tools
  • 21. Myth: Social Media is just Teenagers Yapping Grandma and Grandpa are on Facebook Social Networking Usage of Adults Age 65+ 5% in 2005  26% in 2010
  • 22. Myth: Social Media is just a Men’s Only Club Facebook Female: 57% Male: 43% MySpace Female: 64% Male: 36% Yelp Female: 57% Male: 43% LinkedIn Female: 50% Male: 50% YouTube Female: 50% Male: 50% Flickr Female: 55% Male: 45% Digg Male: 64% Female: 36% Foursquare Female: 50% Male: 50%
  • 23.  
  • 25.  
  • 26.  
  • 27.  
  • 28.  
  • 29.  
  • 30. May 2007: 1 million reviews February 2008: 2.3 million reviews March 2010: 10 million reviews
  • 31.  
  • 32.
  • 33.
  • 34.  
  • 37.
  • 38.  

Notas del editor

  1. Implementation Embed Social Media into the Enterprise, implement Social Media Engagement Process