Motives Cosmetics Training Day One: Product Knowledge, Application & Sales

2. People Empowering People…
“The ability to make people look
and feel better while achieving
the lifestyle they have always
dreamed about.”
-Loren Ridinger

3. Cosmetics Industry $23 Billion in Sales
• Sales projected to reach $41.4 billion by 2015
• Sales grew 18% over the past 5 years
• Cosmetics sales make up 44% of Beauty Care Sales
• Eye products are one of the fastest growing categories
• Lipsticks are weathering the recession better than any
other product category
• Cosmetic industry is recession proof!!!
#1 Know the Brand

5. Motives Cosmetics operates
globally in the United
States, Canada, Mexico, Austr
alia, Taiwan, Hong Kong and
the United Kingdom
MOTIVES is also available in
select spas
and salons across the globe
and online.
www.motivescosmetics.com
#1 Know the Brand

7. #1 Know the Brand
• Internet mogul, philanthropist and creator of Motives® Cosmetics,
MeetON.com , Loren Jewels and HSN’s Yours by Loren
• Senior Vice President of SHOP.COM
• LorensWorld.com voted among “100 Best Websites for Women” - Forbes
• “Top 100 Most Influential Women” - Vogue Magazine
• “2013 Beauty Mogul” – Cosmopolitan for Latina’s
• “NY/Miami Most Influential Residents” - Haute Living Magazine
• “Women of Substance and Style” Award Recipient
• Co-chair with Eva Longoria of Rally for Kids with Cancer
LOREN RIDINGER

9. #1 Know the Brand
• Actress, in the record breaking 2012 film Think Like a Man, and 2013s
dramatic feature 82, Baggage Claim and the highly anticipated Think
Like a Man Too
• Celebrity Host & Television Personality, star of VH1’s #1 rated show La
La’s Full Court Life, and one of the highest rated VJs in MTV history!
• Creator & Designer of the chic fashion line 5th & Mercer
• 2012’s Maxim Magazine’s Hot 100
• “#1 Most Beautiful Latina in Hollywood” - Latina Magazine
• “2013 Beauty Inventor” – Cosmopolitan for Latina’s
• Over 5.6 Million followers on Social Media Networks
LA LA ANTHONY

11. Press & Appearances
#1 Know the Brand

13.  Proper Presentation
#2 Art of Making Money

14. #2 Art of Making Money
Face Forms
•The name of each product used
•The brush that goes along with each product
•The placement of each product

15. #2 Art of Making Money
Customer Rewards Program
• Earn 2% and up Cashback on Motives® online purchases
• Earn ½% Cashback on referred friends purchases
• Redeemed Cashback can be used to purchase products on
MotivesCosmetics.com
• Redeemed Cashback for a minimum of a $10.00 check

17. #3 A Successful Face in 7 Sales
1. Cleanse & Prime
2. Foundation
3. Blush & Bronze
4. Brows
5. Eyes
6. Lips
7. Set
The Seven Sales

18. #3 A Successful Face in 7 Sales
Cleanse & Prime
• Sanitize your hands in front of the client
• Have client remove any impurities with a Motives Cleansing
Towelette prior to applying primer
• Sanitize lip and eye pencils before and after each use in
front of the client with a spray of rubbing alcohol
• Keep your work area clean at all times
• Use foundation brush when applying primer using
downward sweeping strokes

20. Build the Foundation, They will come!
#3 A Successful Face in 7 Sales
• Foundation creates the canvas to which all other colors are applied
• Foundation should be invisible, yet minimize imperfections and
balance skin tone
• Foundations come in a variety of colors, consistencies, and
coverages for all skin types and preferences

23. #3 A Successful Face in 7 Sales
Foundation

24. #3 A Successful Face in 7 Sales
Foundation

25. #3 A Successful Face in 7 Sales
Foundation

26. Blush & Bronze
#3 A Successful Face in 7 Sales
• Apply in layers, building color up gradually
• Invest in a Motives® Cheek Contour Brush, designed
specifically for blushing
• Always begin pigment placement at temple sweeping
down towards the apple of the cheek. This allows you
to control the amount of color on the cheek. Then
blend in an upward motion, from the center of the
face out towards the outer edges of your face
• If you put on too much blush, sweep a clean Motives®
Powder Brush over the blush to soften the color and
take away any excess

28. #3 A Successful Face in 7 Sales
Blush & Bronze

29. #3 A Successful Face in 7 Sales
Blush & Bronze

30. • Determine the proper shape of the finished brow prior to
beginning. place the brush at the side of the nose straight up
to the inner corner of the eye and make a light mark with the
brow pencil.
• To find where the arch should be, place the brush at the side
of the nose up through the outer part of the pupil and make a
mark.
• Find where the brow should end, by placing the brush at the
side of the nose up through the outer part of the eye.
Brow Fill & Highlight
#3 A Successful Face in 7 Sales

31. Brow Fill & Highlight
#3 A Successful Face in 7 Sales
• Use a brow brush and comb to smooth browns and determine
desired shape.
• Paint concealer 2 to 3 shades lighter than the skin tone under the
brow outlining the desired. Feather product down to lid.
• Paint concealer above the brow in light feathery strokes continuing
to line your desired shape.
• Using Pencil or Powder, fill in the brow using short strokes, going
against the grain of the hair. This will add depth and not appear
drawn on.
• Brush the brows in the direction the hair grows to smooth and
blend the fill.

33. #3 A Successful Face in 7 Sales
Brows

34. SHADOW
• Eye Base (Eye Primer Brush) Helps the eye shadow last, keeps from
creasing, shows shadow’s true color
• Base Color (Shadow Brush) Lighter shade all over lids from lash to
brows
• Crease Color (Eye Definer Brush) In the crease of eye and outer
corner of the eye in a sideways V shape
• Blending (Blender Brush) Blend from the inside of the eye out with
short firm strokes
Eyes: Shadow, Line & Lash
#3 A Successful Face in 7 Sales

35. EYELINER
• Hold your eyelid taut with your other hand, to allow the easiest
application
• Use short, feathery strokes when applying eyeliner, rather than
drawing one hard line
• Start at the inner corner of the eye and work your way in toward
the outer of the eyelid
• For more long-lasting eyeliner, apply eye shadow over your eyeliner
to set it into place
Eyes: Shadow, Line & Lash
#3 A Successful Face in 7 Sales

36. MASCARA
• Curl the lashes by pumping the lash curler gently at the base of the
lashes slowly moving towards the tips
• Create Volume starting at the base of the lash, gently wiggle the
wand back and forth to create volume
• Sweep mascara out to the tips of the lashes. You can do this as
many times as desired depending on the length and volume you are
looking for.
• Work the inner and outer lashes with the tip. For the bottom
lashes, clean wand first, then vertically or horizontally drag across
Eyes: Shadow, Line & Lash
#3 A Successful Face in 7 Sales

38. #3 A Successful Face in 7 Sales
Eye Shadow

39. #3 A Successful Face in 7 Sales
Eye Liner

40. #3 A Successful Face in 7 Sales
Eye Liner

41. #3 A Successful Face in 7 Sales
Mascara

42. CRAYON
• Using the side of the crayon, apply Lip Crayon to the lips in
even strokes, following the natural lip line
• For lip color that lasts, fill in the lips with the
liner, blending the liner from the outside to the center
LIPSTICK
• Apply crème lipstick using a brush. Starting at the cupids
bow apply evenly in smooth strokes
LIP SHINE
• Apply gloss using the brush applicator making sure to
apply evenly on naked lip or on top of the crème lipstick.
Lips: Line, Stick, Shine
#3 A Successful Face in 7 Sales

44. #3 A Successful Face in 7 Sales
Lipstick

45. #3 A Successful Face in 7 Sales
Lip Shine

46. TRANSLUCENT POWDER
• Press powder with a large powder brush into
the face starting under eyes blending upwards.
• Blend into makeup using a light sweeping motion for
a matte finish that lasts all day.
SETTING SPRAY
• Shake bottle well.
• Spay face in 3 section right, center, then left.
• Spray across, top, middle, then bottom making sure to get
chin & neck for a porcelain finish that lasts throughout the day.
Pretty, SET, Go!
#3 A Successful Face in 7 Sales

47. #3 A Successful Face in 7 Sales

48. Salon Retail Program
#4 Go PRO
• MOTIVES Cosmetics is the key to unlocking hidden profits
in any salon business. As a complete line of quality
cosmetics, Motives is unrivaled anywhere in the industry.
Ask you Sponsor for the ready materials to pitch & close on
our salon retail program.

50. Social Media & Merchandising
#5 Brand Yourself
SOCIAL MEDIA ETIQUETTE
• Utilize all the social media networks available
• Repost makeup tutorials, making sure to give
credit to the artist
• Link your portal address on all of your posts
CUSTOM MERCHANDISE
• Take advantage off all the Motives branded
tools available to service you clients

51. #5 Brand Yourself
BRAND YOURSELF