1. Patricia Korbackova

2. Patricia Korbackova
sales & marketing
www.patriciakorbackova.com
Hello!
I hope your day is going well. My name is Patricia Korbackova and I would like to reach out
to you on behalf of YASOU, a high-end skin care line. I would like to share this article idea
we have for you based on the ingredients of YASOU products.
People are always looking for ways to make their skin look younger and prevent aging.
Many natural ingredients are able to fight early signs of aging, skin irritations or acne.
We thought about listing some ingredients below and their benefits on the skin:
-cucumber: vitamin K, B vitamins, copper, potassium, vitamin C, and manganese,
its good for skin because of antioxidant powers, wrinkle fighter, soothes skin irritations like
sunburn
-jojoba oil - treats acne, moisturizes skin, treats skin infections, anti-inflammatory,
fights aging
-grapeseed oil - regulates natural oil production, gets rid of acne, moisturizes, minimizes
under-eye circles, minimizes skin aging
We would love to send you some at-home remedies to try out for a possible review
and/or giveaway. YASOU’s day and night cream are super luxurious and really absorb
into your skin for maximum benefits. The creator, Theodora, is also a creative art director
that has worked with major publications such as Conde Nast, Allure, Elle, Rolling Stone
and more! We are also happy to provide DIY beauty tips and how each ingredient in the line
can be used independently for natural remedies. The press release is below my signature
if you are interested - we would love to work with you!
--
Warmly,
Patricia Korbackova
SBSImage.com
patriciak@sbsimage.com
Hello!
Hope all is well - my name is Patricia and I am reaching out to you on behalf of
the BeHealthfulRetreat.com which is a holistic health brand and retreat + conference
series. I came across your spa and I think your services would be perfect to market to
our database!
I would like to discuss if there is any interest in working with our communications platform
and to partner on any of our upcoming projects. We are all about promoting the natural
products & holistic health industry and have multiple outlets of communication to our
database. To give a quick outline here are our upcoming projects:
-Our 2nd Annual BeHealthful Retreat taking place September 27th: BeHealthful is
a conference + retreat + expo hybrid in Chicago that celebrates and promotes holistic health
to the Chicagoland area. We welcomed over 450 attendees at our first conference,
and recently held a sold out limited edition retreat in March.
-BeHealthful Brand Show: A private, invite-only showcase that connects wellness and
holistic brands to business influencers, investors, media and PR, and local Chicago
celebrities. Taking place August 29th.
Our landing page for both retreat series is: BeHealthfulRetreat.com and our media outlet
is BalancedBabe.com. If you are interested in any of these upcoming projects I am happy
to set up a phone call to discuss. Thank you for your time and enjoy the day!
--
Warmly,
Patricia Korbackova
SBSImage.com
patriciak@sbsimage.com
Pitching to the national magazines and outlets: Pitching to the vendors:

3. Patricia Korbackova
www.patriciakorbackova.com
research
Luxury brands are doing well, even better than in the past
Consumer demand for high-end clothing is definitely still growing. Big brand like Michael Kors or Hermes have seen
a major increase in their revenues. Dana Telsey explains the reason behind it: "There is definitely a thirst for higher-end brands
because consumers know what quality is, and that's because retailers have taught them how to recognize it." Consumers are also
influenced by the advertising and the look of the store they shop in (Betts). People nowadays spend more because they realize
they worked hard and they deserve to indulge themselves. Another reason why people recently spend more is because the
economy is doing better. According to Michael Silverstein, senior vice president of the Boston Consulting Group, "middle class
in America has never had so much disposable income" (Betts).
How the clothes make the brand
As we are talking about clothing and branding, do uniforms play any roles in this? The uniforms can embody the whole
brand. For example, Singapore Airlines’s crew wears a nice, neat two-piece uniform that represents an authentic, luxurious and
comfortable experience. The main point is: What drives consumer to make a choice is a strongly communicated brand (Doran).
Having a brand that you know you can trust makes your choices and daily life easier. The uniforms are basically the “most
immediate interfaces with a customer”. According to a book Selling the Invisible: A Field Guide to Modern Marketing, “Prospects
feel more comfortable, and less fearful, with a brand name.” It is not just all about the products. It is also the brand service.
According to a survey branded services make bigger revenues than non-branded services. The colors in the brand logos play a
huge role. For example, Federal Express conveys a certain message with orange tand dark purple colors. A brand should always
ask if they are using the colors effectively. Uniforms and apparel have a strong connection to the brand and are “communicated
proofs” of the brand. This more applies to the service industry. Staff members who work for a certain brand represent it by a neat
appearance and the way they communicate with customer. It is the mix of a physical, emotional and intellectual brand
experience. It all connects in the customer’s mind. The biggest brands in the world understand that the clarity, neatness and
consistency are necessity for brand building. Disney is an example of “fully-integrated marketing”. The brand includes everything
from park, clothing, stores, toys and movies to programs, video games, music and fairy-tale characters. Mr. Michael Eisner
believes this is “the multiplier effect” – the brand enhances Little Mermaid, which in turn enhances the brand. The Disney is
known for uniforms, especially at Disney parks and cruise ships. The goal of this brand is simple- to make people happy. Here yet
again the colors play a huge role. They are lively, energetic and vibrant. Even the security guards at Disney parks wear uniforms
that represent certain “happy” colors. The color palette is about the boldest primary colors. Another signature style are oversized
T-shirts which make adults look like kids.
The quality of the products and the price
Lots of articles agree that low price means low quality of the products (garments. It is important to buy clothes that
are going to last past one season. It is important to buy quality merchandise in general. TJX spokeswoman Laura McDowwell says
that “the value is not just about the price”. The brand name is not the only thing that shows the quality, the seams and the way the
fabric is used also tell a lot (O’Donnell, Kutz). The way to save money is to wear an outfit with luxurious pieces and cheaper pieces
combined. The garments that you should invest in include coats, jeans and dresses. Price, however, is not always a guarantee of
quality. Clothing from a low-cost brand like H&M is sometimes of better quality than J. Crew’s. Investing in classic items is a good
idea. The better the garment fits, the more you are going to wear it and therefore make the most out of the investment. Beware of
the materials that are itchy, don’t fit well or are too thick. According to Teri Wright of Fort Washington, Md., plaids and patterns
must match up with seams and the garments must be properly lined. “The lining helps with the drape and wear of the clothing.
Even when I buy a pair of pants from an established designer or retailer, I check to see if the blazer, skirt or pants are lined. It can
be deciding factor on whether I buy it.” Department store sales and discounters can offer brand names for less.
What are the top most expensive fashion brands?
What brands are among the most expensive ones? Here is the list of 7 most expensive clothing brands in the world:
1. Dior – The Christian Dior fashion brand was first launched in 1947 in Paris. In 1999 John Galliano became the main designer
of the fashion house. Dior is one of the most glamorous and prestigious brands these days. Marlene Dietrich was one of Dior’s
biggest fans. The price range is between $700 and $3,000.
2. Chanel – Who has never heard of famous Coco Chanel? Coco Chanel’s real name was Gabrielle. Gabrielle created a new look
for women – comfortable and practical clothing. She also designed the “Chanel suit” in 1923. The best selling and the most
popular perfume today is Chanel No. 5. The price range is above $1,000.
3. Burberry – The British fashion house is well known for the check design and the signature trench coats. Burberry was
founded in 1856 by Thomas Burberry. He opened his own store in Basingstoke, Hampshire. The brand became successful and
another store opened in London. In 1970s the brand became popular for its casual wear. In 1980s exports were the main source of
revenues for Burberry. In 1997 Rose Marie Bravo became the CEO of Burberry and she hired Italian American designer Roberto
Manichetti. Manichetti created a new line, Burberry Prorsum. After Manichetti left for Cerutti, Christopher Bailey took his place.
Burberry has a number of lines; Burberry London, Burberry Brit and Burberry Prorsum. The price for the trench coats is above
$2,000 and evening gowns cost more than $3,000.
4. Dolce & Gabbana – The famous Italian couple Domenico Dolce and Stefano Gabbana launched their brand 1985. The evening
gowns cost around $15,000 and casual wear is usually priced at above $1,000.
5. Gucci – Gucci was founded in 1921 in Florence, Italy by Guccio Gucci. He worked at a hotel and became inspired by the
lifestyle of the rich and famous. At first he began selling leather bags to horsemen. Later on he began selling luxury luggage.
His brand expended to Rome and Milan. Today Gucci belongs to one of the most expensive brands. The casual wear is priced at
above $2,000.
6. Versace – Versace was founded in 1978 by Gianni Versace. Versace tragically died in 1997. His sister Donatella is now the
creative director of the Versace house. The Italian house Versace sells dresses and evening gowns for more than $5,000.
7. Valentino – Valentino opened his fashion house in 1959 in Rome. He became famous for his red dresses – The “Valentino Red”
line. Valentino’s lines include Valentino, Valentino Garavani, Valentino Roma and R.E.D. Valentino. The signature look from
Valentino Garavani is costly. Casual clothing ranges in the price range of $1,000 to $13,000. The evening wear starts at $15,000.

4. Patricia Korbackova
www.patriciakorbackova.com
brand management
Monster Beverage Corp. Specialization: According to the article Specialization as Brand Strategy “clearly defined niche
or specialization is the best path to differentiation”(Heitman). .My company specializes in delivering quality product to
goal-oriented, ambitious individuals with active lifestyle. I want to focus on product innovation and become a leader in my
category by incorporating innovative packaging and unique new products/ product lines. Additionally, employing
competitive pricing strategy (lower pricing) might help me become the leader in the market share.
Ad Concepts:
Marketing Messages:
1. The power you need to conquer the world.
Justification Statement: This message says that the Monster Energy drink will help you achieve your goals and become successful.
It will give you enough power and strength to perform.
2. Among the first.
Justification Statement: This message represents the power of prestige. When you drink Monster you achieve the best performance
and you are among the leaders who achieve their goals successfully. Everybody wants to be at the top of their game.
3. The wave of energy.
Justification Statement: This slogan complements the Monster Wave product and expresses that the Monster Wave will give you
a burst (‘wave’) of energy for hours.
Strategic Plan for Monster Energy Drink

5. Patricia Korbackova
www.patriciakorbackova.com
Contact: Patricia Korbackova – Anjunabeats
Cell Phone: 312-520-1385
email: patriciakorbackova@anjunabeats.com FOR IMMEDIATE RELEASE
Above & Beyond coming to Chicago at Navy Pier Grand Ballroom!
Chicago, IL – Above & Beyond have announced this year’s We Are All We Need tour.
English progressive trance group will be performing on Saturday, February 4th 2015, from
7:00pm - 12:30am. The event will be held at Navy Pier Grand Ballroom, located
at 600 E. Grand Ave. in Chicago, IL. Tickets are $25.00 each and can be purchased at
clubtix.com or at the door. Paid admission includes free Above & Beyond T-shirt.
The concert is part of the We Are All We Need North America tour.
Artists’ CDs and Anjunabeats souvenirs will be available to purchase that night.
For more information contact Patricia Korbackova at 312-520-1385 or The React Presents
at 312-582-4019. The event is brught to by React Present.
About Above & Beyond: Above & Beyond is an English progressive trance group consisting
of members Jono Grant, Tony McGuinness, and Paavo Siljamäki. Formed in 2000, they are
the owners of London-based electronic dance music labels Anjunabeats and Anjunadeep,
and also host a weekly radio show titled Group Therapy Radio.
About React Presents: Founded in 2008, React Presents is a full service club, concert,
and festival promotion company based in Chicago, IL. React Presents produces events at
and in Chicago, and books select events in venues across the Midwest, with offices in Detroit
and Milwaukee. React Presents produces three festivals: Spring Awakening Music Festival,
North Coast Music Festival, and Summer Set Music Festival. React is an SFX Entertainment, Inc.,
company (NASDAQ: SFXE), the largest global producer of live events and digital entertainment
content focused on electronic music culture (EMC) and other world-class festivals.
###
communication
FREE ABOVE & BEYOND
T-SHIRT WITH ADMISSION!
COMING SOON!

6. Patricia Korbackova
www.patriciakorbackova.com
organization
Make-up:
For the women I decided the make-up to be all natural.
The color palette ranges from darker hues of purple through golden and green to light pink, vanilla and beige.
Eyes: They are going to be highlighted by black eyeliner but some models won’t wear eyeliner at all.
The eye shadow colors are going to be in beige, pink, purple or sparkly golden tone. Again, not all models are
going to wear eye shadows.
Lips: For the lips are decided on beige, warm peach, nude, baby pink and cherry light red colors.
No aggressive red or any extreme colors like black or purple.
For men I decided to just use translucent powder on their faces so that their face won’t be shiny in the stage light.
Lighting and runway options:
The staging for UnionTex fashion show is going to be related to the theme ‘Into The Nude’. The stage is going
to be simply
white and the runway is going to be straight. For the background I am going to use white, pink and nude fiber
optic drapes.
The whole atmosphere should be romantic and dreamy. For the lighting I am going to strategically place
high-powered white stage lights along the runway. The props are going to include trees and flowers.
The press is going to sit closest to the runway. There are going to be two main entrances. The commentator
is going to be on left side of the stage. The runway is going to be 60 feet long, 8 feet wide and 33 feet high.
The stage is going to be 25 feet long, 10 feet wide and 33 feet high. The dressing area is going to be 84’ x 26’
and the ballroom will be 88’ x 80’.
Models:
The models I chose are going to be from different parts of world with different skin color tones.
I want the look of the models to be diverse and I believe each skin type will show off the make up in a different way.
The pink and purple hues of eye shadows, for example, will look good on darker skin. The peachy warm colors of
lipstick will look good.
Schedule of events:
7:30 pm – Arrival of photographers and press
8:00 pm – Welcome drink (choose from three), appetizers (hors d’oeuvres): shrimp cocktail, bruschetta,
canape, buffalo wings, carpaccio
9:00 pm – Intro, special guest’s arrival, bottle service
10:00 pm – Fashion show begins
10:45 pm – Fashion show ends/ goodie bags give-away (pens, bracelets, gift cards...)
11:00 pm – After party on site/Interview with DJ Carl Cox/Autograph signings
UNIONTEX FASHION SHOW

7. Patricia Korbackova
www.patriciakorbackova.com
marketing
Introduction:
Monte Carlo - High class fashionable and luxurious
club located in the heart of downtown Chicago.
Offering three bars and four dance floors (rooms)
with different kinds of music makes this club
a perfect environment for Friday night out.
I plan to attract higher class customers who can be
picky and have a very specific taste. I want to make
sure their needs will be fulfilled.
Since house music and electronica are wide spread
I think my customers are going to be attracted by
this kind of music.
Communication objectives:
To increase sales by 6% by next fiscal year.
Positioning and Desired Brand Personality:
Monte Carlo is a high class prestigious night club.
I want my customers to experience live music with
perfect acoustics, try wide and exotic range of our
mixed drinks and offer my customers different
theme every night.
My club offers huge space, capacity is limited.
People don’t have to be worried about my club
being overcrowded. I know that it always ruins
the mood and makes a good experience a bad one.
Even though the entry fee is higher I don’t want
the drinks and water to be overpriced because then
people don’t buy as much at the bar and drink at
home before they go out so that lowers our profit.
Key Selling Proposition:
Monte Carlo…Where music sets you free.
Offer Strategy:
Price List/Club policy
• Mixed drinks: average price per drink: $8.50
• Average price per beer: $4.50
• Admission: every day except Sunday: $24.50
• Sunday admission: $15.95
• Drinking policy: 21+ID
• Fighting policy: Any kind of unacceptable
behavior will be punished. In case of getting into
the fight the person will be forced to leave and
banned from the club.
• Return policy: If the customer is not satisfied
with his/her drink they receive another drink free
of charge.
MONTE
CARLO
(warm & fresh
delivery of funky
beats, world Best
Djs & quality
acoustics)
ORDER NOW!
25% off
the ENTRAnce
COVER with
prEsentation
of this FLYER
*FELIX DA HOUSECAT*
(USA)
*AFROJACK*
(NL)
*MARK KNIGHT*
(UK)

8. Patricia Korbackova
patricia.korbackova@aol.com
www.patriciakorbackova.com
312 520 1385