shop.com annual report 2014

Market America | SHOP.COM has evolved to become recognized as a leader
in Internet marketing and online shopping. By enabling entrepreneurs to develop
their UnFranchise®
DNA (belief in the UnFranchise Business and a commitment
to following the proven system, selling Market America-branded products and
creating a Shopping Annuity®
) and convert spending into earning, anyone can
become successful with the UnFranchise Business. Market America is molding the
future of online shopping with the integration of SHOP.COM’s technology and
the people power of the UnFranchise Business and Market America worldwide.
This is such an exciting time for our UnFranchise Owners and customers as we
continue to connect technology with our digital marketing vision to empower
entrepreneurs. With our new technology, applications, systems, tools, products,
business model and expansion efforts around the globe, the world continues to
discover the UnFranchise Business and SHOP.COM.
I am still amazed at the tools available today for
all UnFranchise Owners versus when I started this
journey over 20 years ago. We’ve created systems
and functionality to make it faster and more efficient to
successfully develop an UnFranchise Business. We’ve
simplified many facets of the business that allow our
UnFranchise Owners to focus their time and energy
on what really counts — building the business and
generating an ongoing income. Improvements to
the UnFranchise Business Presentation (UBP) make it
easier than ever to present the business. We now have the improved technology
and functionality of SHOP.COM, plus the Fast Start Program, prospecting and
retailing videos, mini-websites, mobile technology and many more tools that make
execution of the proven business system simple.
The following pages of the Annual Report 2014 outline and reflect on our revenue
over the past year, but it’s in my nature to stay focused on what lies ahead. As
our technology has advanced right alongside the growth of the Internet, we’ve
been able to make huge strides on a global scale. I couldn’t be more excited
about our future.
Our trend of increasing total sales from one year to the next continued. Market
America | SHOP.COM saw worldwide sales top $550 million in 2013, which
is up 8.7 percent over the previous year’s total of $506 million. Based on our
global expansion efforts hitting stride and our products reaching entirely new
customer bases, we can confidently project a 13.6 percent increase for sales
during 2014.
That increase in total sales translates into more commissions and retail profits
for our UnFranchise Owners during this past year. In total, UnFranchise Owners
earned $144 million in commissions during 2013, up from the previous year.
Estimated retail profits earned by UnFranchise Owners also saw growth, as they
topped off at $134 million, a substantial increase from 2012.
The bottom line here is that UnFranchise Owners have earned over $3.1 billion in
estimated retail profits and commissions since the company’s inception.†
As more
and more entrepreneurs realize the true power of the UnFranchise Business, this
number will continue to increase.
According to eMarketer, business-to-consumer worldwide e-commerce sales will
hit $1.471 trillion in 2014, which is an increase of nearly 20 percent compared
to 2013. Market America | SHOP.COM is in the perfect position to capitalize on
these staggering increases in e-commerce.
To coincide with our growth — both in revenue and in global expansion —
we’ve continued to streamline and simplify all areas of managing the UnFranchise
Business so it remains consistent and duplicatable across all markets. The powerful
capabilities of SHOP.COM are matched by the
enhanced functionality of the UnFranchise Business
Account, which is powered by the most advanced
technology available. The easy-to-use interface allows
you to get an entire overview of what’s going on in
your business with a single glance. It’s customizable,
better organized and optimized for your success.
MeetON (unfranchise.meeton.com) has made distance
a thing of the past as UnFranchise Owners on the other
side of the country can get a front row seat to some of
the most compelling speakers and critical information
presented at regional conventions and other training events. New this year,
UnFranchise TV provides UnFranchise Owners access to valuable instructional
and informational videos to support their business growth and success. These
videos make it simple to leverage the knowledge and enthusiasm of trailblazing
UnFranchise Owners with ease from anywhere.
In addition to all of that, some revolutionary new programs launched earlier
this year — like SHOP.COM Groceries, which opens up entirely new markets
while offering customers even more of what they want and need. UnFranchise
Owners worldwide are reaching new levels of success. With all these tools and
technologies, success is only limited by your ability to think big and execute a
proven business plan. Market America | SHOP.COM is changing the way that
people shop and changing the economic paradigm so everyone can become
financially independent by creating their own economy.
I believe in you. Keep growing.
ANAMAZINGPAST...ANEVEN
BRIGHTERFUTURE
JR Ridinger
President & Chief Executive Officer
Market America | SHOP.COM
saw worldwide sales top $550
million in 2013, which is up 8.7
percent over the previous year’s
total of $506 million.
2013 Financials
Estimated retail sales*: $550 million
UnFranchise Owner Earnings: $278 million
(estimated retail profits* and commissions)

2014 Projections
Retail sales of $625 million
13.6 percent increase
*Estimated retail profits and sales are based on suggested retail price
†As of June 30, 2014
GLOBAL
AT A GLANCE
1 Annual Report 2014 Market America | SHOP.COM

THESHOPPINGANNUITY
By implementing the Shopping Annuity®
, UnFranchise®
Owners and their customers can convert spending
into earning by simply replacing competitor brands
used throughout their homes with Market America’s
exclusive brands. It’s a smart and easy way to make
some slight shopping modifications that will pay off
big in the long run. This is exactly why the concept
is called the Shopping Annuity, and it is the very
essence of the UnFranchise Business.
The Shopping Annuity is helping thousands achieve
financial success by converting their spending into
earning through their UnFranchise Businesses and
SHOP.COM. The Shopping Annuity concept provides
a systemized way for people to earn money by
purchasing the things they buy every month through
SHOP.COM and save money by comparison
shopping as well as earn Cashback on qualified
purchases. These savings and Cashback earnings are
like having an ongoing, perpetual annuity. The core
DNA of the UnFranchise Business has remained the
same for more than 20 years: matching people to
products and products to people. Now, this opportunity
for success is bigger and more powerful than ever with
the Shopping Advisor on SHOP.COM.
Identify Ways To Save And Earn
The Shopping Advisor was developed to help
customers simply and easily identify products that can
enhance daily living, while helping to save money
in the process. It is a much more advanced, fun
and interactive version of the Home Shopping List
that UnFranchise Owners and customers have been
using for years. By making this tool available online,
anyone can now discover the products they can
purchase from their UnFranchise Business and
SHOP.COM to save and make money.
The Shopping Advisor navigates throughout a
virtual home to identify negative products (items
not purchased through the UnFranchise Business or
SHOP.COM) that could be replaced with positive
products (Market America’s exclusive brands and
products purchased through SHOP.COM), keeps track
of Cashback and IBV that could be earned, and then
makes it easy and fast to make the switch. When trying
to convert spending into earning, simply think about
what the home really needs. Have children? Check
out DNA Miracles™
. Experiencing joint issues? Explore
the wide range of health and nutrition supplements
from Isotonix®
and Prime™
. Need groceries?
SHOP.COM Groceries even enables customers to fund
the Shopping Annuity while buying food essentials.
From the pantry to the patio, funding a Shopping
Annuity couldn’t be easier.
Duplicate To Create Momentum
Market America’s business model was built to best
succeed while working with others. Teamwork makes
the dream work — building a Shopping Annuity is
no exception. It’s important to share with everyone
just how easy and powerful it is to convert spending
into earning. Anyone can benefit from the concept
of a Shopping Annuity. UnFranchise Owners can
create an ongoing income by encouraging other
business partners in an organization to implement
their own Shopping Annuity. Customers can see the
savings pile up and the Cashback amount grow
right before their eyes for products they are already
purchasing somewhere else.
Decide that today is the day to stop throwing
money away and, instead, invest in an UnFranchise
Business with the Shopping Annuity.
CONVERT SPENDING INTO EARNING
“The Shopping Annuity
is helping thousands
achieve financial success by
converting their spending
into earning through their
UnFranchise Businesses
and SHOP.COM.”
The Shopping
Advisor was
developed to
help customers
simply and easily
identify products
that can enhance
daily living, while
helping to save
money in the
process.
Market America | SHOP.COM Annual Report 2014 2

United Kingdom
2013 Financials
Estimated retail sales*: $1.5 million USD
UFO estimated retail profits* and commissions: $503,000 USD
Taiwan
2013 Financials
Estimated retail sales*: $240 million USD
UFO estimated retail profits* and commissions: $97 million USD
Australia
2013 Financials
UFO estimated retail profits* and commissions: $3.2 million USD
Hong Kong
2013 Financials
UFO estimated retail profits* and commissions: $10.6 million USD
Singapore
Market opened September 2014
*Estimated retail sales and estimated retail profits are based on suggested retail price.
United States
2013 Financials
Canada
2013 Financials
Mexico
2013 Financials
UFO estimated retail profits* and commissions: $623,000 USD
MARKETAMERICAWORLDWIDEAT A GLANCE
2014 Projections
Retail sales of $1.5 million USD
2014 Projections
Retail sales of $290 million USD
2014 Projections
2014 Projections
2014 Projections
2014 Projections
2014 Projections
2014 Projections

AT A GLANCE
EMERGINGMARKETSPROGRAM(EMP)
In a digital age where the only borders are the limits of one’s
imagination, the company is poised for explosive growth with a
strategic way to expand globally. The Emerging Markets Program
(EMP) is a simplified, streamlined and modular strategy designed
specifically for testing new markets around the world.
The EMP helps to build a foundation in a new country or region by
leveraging personal consumption through GLOBAL.SHOP.COM,
thereby building toward becoming a ‘market’ country (i.e., Market
America, Market Taiwan).
Market America Worldwide is divided into three geographic regions:
The Americas, Europe and Asia-Pacific. Current EMP countries within
The Americas include Colombia, Panama, Ecuador, Jamaica, the
Bahamas and Dominican Republic — each has access to Market
America products. In Europe, Spain has been a great success and will
open as a full market country by the end of 2014. Currently within the
Asia-Pacific region, New Zealand is an EMP country.
EMP UnFranchise®
Owners participate in the same Management
Performance Compensation Plan (MPCP) as their region and can
sponsor in any other EMP or market country within that region.
Commissions from sales through GLOBAL.SHOP.COM are still based
on the MPCP criteria and earned the same way as any market country.
Growing an EMP organization is as simple as business can be.
GLOBAL.SHOP.COM is even available as a mobile website, making
it easy for shoppers around the world to discover Market America’s
high-quality products. Now that the program is gaining momentum,
more and more new countries will be added soon. As each new EMP
country opens, that’s an entirely new market to reach, and now every
UnFranchise Owner has the means to reach it.
Market America | SHOP.COM is creating a true global economy.
Welcome to a new era of entrepreneurism.
Emerging Market Country
Market Country

TECHNOLOGYTOLEADE-COMMERCE
Market America integrates cutting-edge technology
with the latest social networking tools in the pursuit
of revolutionizing the way people shop.
Through SHOP.COM, UnFranchise®
Owners
are instantly able to offer millions of products,
allowing customers to find anything they want,
anytime they want it. SHOP.COM provides
access to thousands of popular brands and
retailers, as well as thousands of exclusive
Market America products. With its intuitive
search and comparative shopping feature,
customers can find the best prices on more than
40 million products.
Owning a SHOP.COM website puts entrepreneurs
in the perfect position to capitalize on the largest
shopping migration since Walmart opened more
than 50 years ago. Consumers all over the world
are realizing the endless benefits to buying online.
The Benefits of SHOP.COM
Here are some advanced features that led to
SHOP.COM’s ranking by Internet Retailer as
one of the fastest growing online retailers in
the world for the past two years:
Customers earn Cashback for every
qualified purchase made through SHOP.COM,
from the same stores they already love and trust.
The SHOP.COM Cashback symbol makes it
easy to identify the more than 3,000 stores that
offer Cashback, and redeeming is simple – just
apply the Cashback amount at checkout or
request a payout check. Getting paid to shop
is a great reward, but it’s just the start.
Market America is
revolutionizing the way
the world shops with the
SHOP Mobile app.

SHOP.COM Groceries offers the ultimate in
convenience for an everyday necessity. There
are many reasons why SHOP.COM Groceries
is the premier choice for grocery shopping
from home. Unlike the other sites, SHOP.COM
Groceries will never charge a membership fee.
With a low, flat $5.99 shipping fee, items are
delivered straight to the customer’s door quickly
and hassle-free. Plus, with Cashback earned on
every order, it’s never been easier to save and
be rewarded for every day purchases.
SHOP.COM’s Shopping Advisor combines
convenience with the power of demonstration,
showing users exactly how much they can save
and earn by switching from current brands to
Market America’s exclusive quality brands. The
Shopping Advisor guides customers through
a virtual home, identifies which products they
could benefit from most and shows why Market
America brands are superior. Convert spending
into earning with the Shopping Advisor.
Shopping is fun on SHOP.COM, where it’s
simple to combine social and shopping in one
place with SHOPBOX. This great tool allows
customers to share their favorite products with
their friends by creating a unique Facebook
store. Not only can friends view the SHOPBOX
and make a purchase without ever leaving
Facebook, but the customer who shared the
SHOPBOX will receive referral cash for every
purchase made!
eGifts electronic gifts are the perfect present in
a pinch. It allows someone to create a custom
group of products available on SHOP.COM,
then send the collection to a recipient via email
so they can select the gift they like most. The
chosen item is shipped to the recipient and the
sender’s credit card is charged. Great for last-
minute gifts or when you’re unsure what style or
size they would like best!
With such advanced features and a program
that pays people to shop, it’s easy to see why
SHOP.COM is a top online retailer year after year.
SHOP.COM Direct is a wholesale provider
that allows Market America | SHOP.COM to
offer top consumer goods at the lowest possible
price. Find electronics, office supplies and more
with higher Cashback and IBV.
Savvy shoppers are always on the
lookout for the best savings, and
SHOP.COM delivers. The website
features more than 12,000
Hot Deals every day.
AutoShip is a great advantage to SHOP.COM,
ensuring that customers never run out of their
favorite exclusive company brands. Customers
can set the frequency at which they want to
receive regular shipments so they’ll never have to
worry about taking the time to reorder — it’s the
ultimate in convenience. In addition, shoppers
who add items to AutoShip receive an instant
5 percent discount on their orders.
Moving with m-Commerce
As shopping trends continue to migrate to the
web, a big chunk of those sales are already
spilling over into mobile platforms as consumers
rely more and more on convenience with the use
of smartphones and tablets. Market America is
revolutionizing the way the world shops with the
SHOP Mobile app, placing the best technology
and access to millions of products in the palm of
consumers’ hands. The SHOP Mobile site offers
most all of the functionality of the main site in a
mobile-friendly form.
With the SHOP Mobile app, customers have
access to:
• 40 million products on SHOP.COM
• Barcode scanning feature
• Increased Cashback deals
• Coupon codes
• And much, much more!
▼

GLOBAL.SHOP.COMANDE-COMMERCE
As the world becomes more connected through
the Internet and social media, people constantly
find themselves with contacts and potential
customers all around the world.
GLOBAL.SHOP.COM helps UnFranchise®
Owners serve those customers now, providing
shoppers nearly anywhere in the world with
access to the company’s exclusive brands such
as Isotonix®
, Motives®
and Lumière de Vie®
,
among others.
GLOBAL.SHOP.COM not only supports multiple
languages like English, Traditional Chinese and
Spanish, but will automatically detect both the
language of the person visiting the site and the
country from where they are browsing the site. If
either of those preferences needs to be changed,
there’s a simple navigation at the top of the
screen that allows the visitor to easily modify both
with the simple click of a button.
Additionally, GLOBAL.SHOP.COM is now
available as a mobile website bringing the
company’s products to an even wider audience
around the world. This year, customers will also
be able to ship to mainland China. Shopping
has never been more convenient!
These aspects of GLOBAL.SHOP.COM let
UnFranchise Owners of both ‘market’ countries
and EMPs develop a customer base in nearly any
country around the world. The site is also a major
benefit for those UnFranchise Owners and their
customers in countries that participate in a Personal
Consumption program like Australia or Canada.
GLOBAL.SHOP.COM opens up new opportunities
and taps into the trend of explosive e-commerce
growth everywhere. Online sales are growing
throughout the world. According to eMarketer,
business-to-consumer worldwide e-commerce
sales hit $1.471 trillion in 2014, which is an
increase of nearly 20 percent compared to
2013. Now, every UnFranchise Owner has
the chance to capitalize on that growth!

Market America | SHOP.COM works hard to
stay ahead of the curve and anticipate shifts
in the market in order to set up UnFranchise®
Owners for unparalleled success. Now, the
company is using advanced digital marketing
tools to predict what consumers want before
they even know they want it. This is a game
changer for the UnFranchise Business!
As Market America continues to make
technological advancements on its websites,
attention can move beyond integration to
targeted marketing initiatives. A sharper focus
on merchandising, recommendations, home
page customization and customer acquisition
are just the start of the company’s sophisticated
marketing campaigns that will support growth
for all UnFranchise Owners.
Earlier this year, Market America began
using powerful testing, targeting and
recommendation tools from Adobe that enable
the Digital Marketing Team to personalize the
customer experience on SHOP.COM and
motivescosmetics.com. These marketing tools,
explained below, help to maximize revenue and
will be implemented on other Market America
websites around the world to enhance the
shopping experience for all UnFranchise
Owners and customers.
• The use of A/B testing allows Market
America’s Digital Marketing Team to easily set
up and run concurrent tests to quickly determine
the best product offers and content messaging to
fit each unique website visitor.
• Automated personalization and behavioral
targeting systems update the website content to
be tailored for each individual visitor using a
self-learning algorithmic program.
• Multivariate testing provides data to
understand the most impactful marketing
elements and establish best methods for
delivering real-time targeted content for
each visitor.
• The Digital Marketing Team uses preset
or customized rules, including those defined
by visitor location, to target content to a
specific audience.
• Analytics-enhanced reporting automatically
syncs visitor data and activity insights.
• The Recommendations engine provides visitors
with personalized product recommendations
that increase product awareness and promote
up-selling.
Adobe’s tools provide the technology to
automate the above-mentioned processes
so the Digital Marketing Team can quickly
deliver relevant suggestions and experiences,
then easily monitor their impact on consumer
behavior and purchasing habits.
In 2014, the Search Engine Marketing (SEM)
and Search Engine Optimization (SEO) teams
became part of Market America’s new inclusive
Digital Marketing Team, which also includes a
dedicated Web Merchandising group. With this
unified focus, Market America has continued to
expand its online search campaigns to acquire
new shoppers and is utilizing Product Listing Ads
(PLAs) on Google Shopping, Bing Shopping
and Yahoo! Shopping. PLAs are a powerful ad
format for retailers, allowing a brand to reach
consumers via search queries. The ads include
product images and are selected to match the
search. This type of visual marketing is extremely
effective and will expose Market America’s high-
quality products to a larger audience than
ever before.
Another way Market America is opening up
new markets is with Application Programming
Interfaces (APIs). At the most basic level, APIs
are the building blocks of ecommerce websites
that allow products and services to talk to other
products and services. Today, Market America
leverages thousands of APIs/web services to
run its e-commerce, mobile, iPhone and Android
applications, which expose the products and
services to new markets.
The next major focus is to build more direct
relationships with suppliers via SHOP.COM
Direct. This will enable Market America to focus
on desirable high-margin categories, such as
electronics and office supplies. The direct
selling approach builds strong brand loyalty
by keeping shoppers on SHOP.COM.
This powerful arsenal of digital marketing tools
puts Market America | SHOP.COM on track to
once again revolutionize the way people shop.
DIGITALMARKETINGTHE LATEST STRATEGIES, OPPORTUNITIES AND INITIATIVES
“A sharper focus on merchandising, recommendations, home page customization and customer
acquisition are just the start of the company’s sophisticated marketing campaigns.”

THEUNFRANCHISEBUSINESS
For the ultimate in convenience, the UnFranchise Business Account is optimized
for mobile devices. Available in all countries, you can order products, check sales
volume and even register UnFranchise Owners on the go.
Founded in 1992, Market America is a product
brokerage and Internet marketing company that
specializes in one-to-one marketing and social
shopping. Like a franchise, Market America
provides systemization, standardization, state-of-
the-art management systems, merchandising and
marketing tools and growing visibility. However,
unlike a franchise, there are no franchise fees,
monthly royalties or territorial restrictions, plus little
to no risk and minimal startup expenses. Best of
all, UnFranchise®
Owners can begin on a part-
time basis with flexible hours.
There are three ways to earn income. First,
provide products through an individualized
Market America website. UnFranchise Owners
can earn 30 to 50 percent gross retail profit
by servicing the needs and wants of 10 -15
Preferred Customers with this site. Second,
leverage time and duplicate efforts by creating
a sales organization with others doing the
same things. Third, earn Cashback from each
SHOP.COM and Partner Store transaction and
from customers’ online transactions. Simply put,
the UnFranchise Business provides a path to
financial independence by allowing UnFranchise
Owners to secure a stream of ongoing income.
UnFranchise Owners earn commissions and
retail profits based on Market America’s
revolutionary Management Performance and
Compensation Plan (MPCP), which enables
individuals to earn ongoing income over time.
Market America provides the products and
services, creates the marketing materials, and
handles the shipping and distribution. Most of
the administrative and operational duties of an
UnFranchise Business are handled by Market
America, allowing UnFranchise Owners to focus
on serving their customers’ needs, and creating
a lucrative business and financial security
for themselves.
To get started, UnFranchise Owners follow
a detailed plan and are provided a custom
website and management tools to run the
business. In addition to a customizable
SHOP.COM website, which provides the
best public-facing platform that has the latest
technology, best functionality and cutting -
edge convenience, each UnFranchise Owner
also has access to the UnFranchise Business
Account. This account makes operating the
UnFranchise Business simple, yet sophisticated.
The UnFranchise Business Account “dashboard”
design allows entrepreneurs to customize
their landing page — adding, moving and
removing widgets at any time using the “Edit
Dashboard” function. The dashboard gives a
complete snapshot of a particular UnFranchise
Owners’ business so they can easily see the
most important aspects of running the business
with just a glance. Those in the U.S., Canada,
Mexico, Singapore, Spain and EMP countries
already have access to this intuitive interface.
This same technology will be coming to
UnFranchise Owners in Taiwan, Hong Kong,
the United Kingdom and Australia next.
The UnFranchise Business is a proven plan for
financial success. Market America | SHOP.COM
is changing the way people shop and changing
the economic paradigm so anyone can become
financially independent by creating their own
economy — Built on Product. Powered by People®
.
A PROVEN PLAN FOR FINANCIAL SUCCESS
▼

BUILTONPRODUCT
Built on Product. Powered by People.®
It is scripted
in our logo; it is spoken at our events. It defines
our past and secures our future. This phrase has
become more than just a tagline for Market
America — it is our purpose, our commitment, and
our promise to provide the highest-quality, science-
based, market-driven products with the most
personal customer service available anywhere.
A Strong Foundation
It all starts here. Market America believes that
excellence in quality must be built into a product as
a design requirement.
Our quality control process involves dedicated
scientists, strategic relationships with manufacturers,
and a rock-solid commitment to customers. Product
excellence is more than one department or group
of people assuring quality — quality involves
every individual at Market America. The company
oversees all stages of the process, from product
concept to manufacturing and delivery.
The Best Ingredients Make
the Best Products
Ingredients are sourced from only the most
trustworthy suppliers. The raw materials used in
every company-branded product undergo a
comprehensive evaluation by the manufacturers
to ensure that they meet stringent purity and
potency requirements. Verification and approval
by a Certificate of Analysis (COA) is required
for each raw material. Approved raw materials
are subject to laboratory confirmation of physical
characteristics and material potency before being
used in manufacturing.
Each product is then carefully prepared following
a written master manufacturing record and
every batch is reviewed and approved by the
manufacturer’s highly trained quality control
personnel. Products are also inspected at Market
America’s warehouse for damage, label accuracy,
appearance, taste and identity prior to release.
Quality and science take precedence over popular
and trendy. Market America products are made
with ingredients backed by clinical research. The
company finds suppliers of ingredients that have
the clinical studies backing up their application in
a formulation.
As a product broker, not a manufacturer, Market
America can act as an independent quality
inspector between the manufacturer and the
customer. If something doesn’t satisfy the standard,
it’s returned to the manufacturer for replacement.
Every product is scientifically engineered and must
be manufactured consistently with regard to purity,
performance, strength and uniformity.
The company forms long-lasting relationships with
vendors and manufacturers, and unlike some
companies, doesn’t just shop around for the
best price. Instead, Market America prefers to
develop a relationship and stay with the same
manufacturers who will produce consistent quality
products from year to year.
Good Manufacturing Practices
Obviously, good quality control involves high
standards. Market America not only has them, but
holds its manufacturers to the same. For example,
all Isotonix®
health and nutrition products are
produced under Good Manufacturing Practices
(GMPs). GMP is a recognized standard for dietary
supplements.
Therefore, Market America’s exclusive Isotonix
manufacturer carries a current GMP certificate by
an independent auditor. In addition, manufacturers
are audited by our Quality Control unit. A typical
audit includes reviewing batch records, laboratory
test results, training records, label control, sanitation
procedures and ingredient control records.
Being GMP compliant means complying with
regulatory Standard Operating Procedures
(SOPs), which provide details about keeping the
manufacturing process under control to produce
a consistent product that meets all specifications.
Some examples of topics that lend themselves well
to the SOP format include inventory procedure for
raw materials, facility security, vendor qualification,
employee training, and so on.
All manufacturing equipment that comes in contact
with our products must be cleaned according
to mandated procedures between production
runs and verified to ensure sanitation has been
performed prior to use. Product samples are
collected at various stages of production for
chemical and microbiological analysis to ensure
consistency and purity. Lot code confirmation,
weight checks, label and material checks are
performed according to exact written procedures.
The Importance of Testing
Market America’s world headquarters in
Greensboro, N.C. has an excellent in-house
laboratory with ever-expanding capabilities that
can perform such testing as microbiological
contamination, isotonic range, presence of
gluten allergens, pH, microscopic analysis and
spectroscopic analysis. Every shipment received
into the distribution center must be inspected and
approved before it can go out to the customers.
Understanding what happens behind the scenes
gives a better sense of how much Market
America emphasizes quality. This is the company’s
commitment — Market America will not ship
anything that falls short of superior quality.
Our quality control process
involves dedicated scientists,
strategic relationships with
manufacturers, and a
rock-solid commitment
to customers.

A reliable, advanced product line
that works as a complete age
maintenance system
Anti-aging nutraceuticals that
feature cutting-edge technology
and scientifically supported
ingredients
Products that help keep people
looking and feeling healthy and
vibrant in all stages of life
Spa quality in the quiet of home
Extensive line designed to address
the most essential body care needs
with effective, gentle formulas
Each product is enhanced with
some of nature’s most revitalizing
elements, such as aloe vera and
chamomile
Awake®
Energy Shots help provide
energy and focus throughout the day
Formulated with caffeine, B
vitamins, amino acids and other
nutrients to provide long-lasting
physical and mental energy
Two great-tasting flavors – orange
and grape – with zero calories
and zero sugars
Instant gratification and therapy to
fix your beauty flaws
A line of solution-oriented skincare
products developed using innovative
ingredients that offer speedy results
The quick fix that your skin needs to
look firm, smooth and radiant
Designed to promote overall
cardiovascular health
Contains vital nutrients your heart
needs to stay healthy and strong
Sytrinol®
helps maintain normal
cholesterol levels
One of the most concentrated aloe
products on the market, available
in four delicious flavors
IASC-certified (International Aloe
Science Council), ensuring aloe
content and purity
Promotes a healthy immune system
and proper nutrient absorption
These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.
The next generation of skincare,
proven to promote the natural
healing process of all skin types
Utilizes the power of the sea and
the earth to help provide revitalized
radiance, improved clarity and
younger-looking skin
Acts as first aid for the skin
Gentle, natural and safe for babies
and children
Specifically formulated from the
best ingredients
Products including gummy vitamins,
probiotics, diaper cream and a
delicate foaming baby wash are
loved by moms everywhere
®
MARKETAMERICA’SEXCLUSIVEBRANDS
As a product brokerage company, Market America
identifies the highest quality market-driven products
and services. By moving with the marketplace,
Market America does not rely solely on the sales of
any single product or service.
Without the costly burdens of manufacturing,
mass marketing and advertising, greater resources
are placed in product development and quality
assurance, which guarantees that every Market
America product is backed by substantial science,
rigorous testing and peer-reviewed research.
With hundreds of exclusive products and
services, UnFranchise®
Owners can capitalize
on numerous multibillion-dollar industries including
health and nutrition, cosmetics, anti-aging, weight
management, home and garden, baby and
children’s care, pet care, auto care, website
solutions, financial services and more.
UnFranchise Businesses do not rely on the sale of
any single product or service, resulting in short-term
and long-term stability and profitability. Whatever
the trend, Market America is in a position to
capitalize on it.

Motives®
by Loren Ridinger is the award-winning cosmetics line defined
by its creator — a trendsetter who has changed the face of the beauty
industry. Simple to use and sexy to wear, Motives provides an amazing
color payoff, a flawless look, and a luxurious feel and finish. With the
trendiest colors and industry-leading ingredients to give eyes, cheeks, lips,
face and nails a beautiful look and feel, Motives — like Loren Ridinger —
is changing the face of cosmetics.
Most weight management programs only target
one aspect of weight loss, which is why most
people don’t achieve their goals, or they regain
the weight. TLS®
Weight Loss Solution teaches
low-glycemic eating and how to identify new
favorite foods, resulting in new, healthy behaviors.
This leads to improved body composition, which
gets the metabolism operating in high gear. Plus,
with the help of support materials, tools, and
specially-formulated TLS supplements, anyone
can find their fit in no time.
Isotonix®
products offer the fastest and most efficient delivery system of
nutraceutical supplements. Formulated using only the most advanced
and scientifically proven ingredients, Isotonix products provide both
rapid delivery and superior results. Isotonix products are completely
free of binders and fillers common in traditional tablet and capsule
products, so you know that you are getting only the quality ingredients
you expect. Isotonix has you covered with products from antioxidants
to vision support.
@motivescosmetics now
has more than 1.1 million
Instagram followers!
maWebCenters®
provides a comprehensive
Internet marketing solution for small- to medium-
sized businesses, including high-quality
eCommerce-ready websites, social media
marketing, search engine optimization, contact
management, e-mail newsletter marketing and
much more. Combine our incredible technology
with our unlimited, award-winning customer care
service and you have the best solution on the
market today.

Joanne Hsi
INTERNATIONAL
FIELD PRESIDENT
Earnings of
$100,000 - $124,999
in four weeks
NEW YORK, N.Y.
Frank
Gingie Keefer
SENIOR EXECUTIVE
FIELD VICE PRESIDENT
Earnings of
$63,000 - $79,999
in four weeks
MARCO ISLAND, FLA.
Dolly Kuo
SENIOR EXECUTIVE
Earnings of
$63,000 - $79,999
in four weeks
WALNUT, CALIF.
Tony
Pam Bowling
EXECUTIVE FIELD VICE
PRESIDENT
Earnings of
$45,000 - $62,999
in four weeks
LUTZ, FLA.
Tina Chen
PRESIDENT
Earnings of
$45,000 - $62,999
in four weeks
LIVINGSTON, N.J.
Nina Hale
PRESIDENT
Earnings of
$45,000 - $62,999
in four weeks
COVINA, CALIF.
Min Liu
SENIOR EXECUTIVE
Earnings of
$63,000 - $79,999
in four weeks
OAKLAND GARDEN, N.Y.
Patrick Hsieh
Alice Chen
SENIOR EXECUTIVE
Earnings of
$63,000 - $79,999
in four weeks
BURNABY, B.C.
Norm
Mary Roth
PRESIDENT
Earnings of
$45,000 - $62,999
in four weeks
FOUNTAIN HILLS, ARIZ.
Julie Scholl
PRESIDENT
Earnings of
$45,000 - $62,999
in four weeks
MARCO ISLAND, FLA.
Vikki Lee
PRESIDENT
Earnings of
$45,000 - $62,999
in four weeks
LONG BEACH, CALIF.
Market America has been responsible for creating
hundreds of millionaires since the company’s inception
in 1992. Overall, individuals have earned more than
$3.1 billion in commissions and estimated retail profits.*POWEREDBYPEOPLE
ElizabethWeber
INTERNATIONAL FIELD
CHAIRMAN
Earnings of
$125,000 - $149,999
in four weeks
MELROSE, MASS.
Ben Ginder
FIELD PRESIDENT
Earnings of
$80,000 - $99,999
in four weeks
RED LION, PA.
Victor
Alice Chiou
SENIOR EXECUTIVE
Earnings of
$63,000 - $79,999
in four weeks
MILPITAS, CALIF.
Marian
James Kuo
FIELD PRESIDENT
Earnings of
$80,000 - $99,999
in four weeks
ARCADIA, CALIF.
RogerWu
PRESIDENT
Earnings of
$45,000 - $62,999
in four weeks
COVINA, CALIF.
Wan RongYuan
PRESIDENT
Earnings of
$45,000 - $62,999
in four weeks
COLLEGE POINT, N.Y.
Ying Zhao
PRESIDENT
Earnings of
$45,000 - $62,999
in four weeks
OAK HILL, VA.
AmberYang
PRESIDENT
Earnings of
$45,000 - $62,999
in four weeks
BAYSIDE, N.Y.
Jim
LisaWinkler
PRESIDENT
Earnings of
$45,000 - $62,999
in four weeks
OKAUCHEE, WIS.
Stacy Tung
PRESIDENT
Earnings of
$45,000 - $62,999
in four weeks
NEW TAIPEI CITY, TAIWAN

The examples of income shown are not intended to be representative of any specific class of Market America UnFranchise®
Owner, nor are they intended to
represent that any given UnFranchise Owner will earn income in that amount. Rather, the income figures testify to the results that have been accomplished by
UnFranchise Owners who have devoted time, talent, hard work and a willingness to follow the proven UnFranchise Business plan in building their Market America
business. Do not be misled by claims that huge income is easily achieved. The success of any Market America UnFranchise Owner will depend on the amount of
hard work, talent and dedication that he or she devotes to the building of his or her Market America business.
Jacki Christopher
Blasko
Earnings of
$36,000 - $44,999
in four weeks
CHETEK, WIS.
Mary Beth Docos
Earnings of
$36,000 - $44,999
in four weeks
OSWEGO, N.Y.
Phil Sue Guido
Earnings of
$36,000 - $44,999
in four weeks
DIX HILLS, N.Y.
David Lin
Earnings of
$36,000 - $44,999
in four weeks
DIX HILLS, N.Y.
Arlene Lowy
Earnings of
$36,000 - $44,999
in four weeks
PITTSBURGH, PA.
KarriWu
Earnings of
$36,000 - $44,999
in four weeks
VANCOUVER, B.C.
Kwei Fang Liu
Earnings of
$36,000 - $44,999
in four weeks
BURNABY, B.C.
Kenneth
Tara Beck
Earnings of
$36,000 - $44,999
in four weeks
BOYNTON BEACH, FLA.
Beatrice Li
Earnings of
$36,000 - $44,999
in four weeks
BOYNTON BEACH, FLA.
Andy Docos
Earnings of
$36,000 - $44,999
in four weeks
OSWEGO, N.Y.
Chi-Heng Ma
ShuYang
Earnings of
$36,000 - $44,999
in four weeks
SOUTHLAKE, TX.
Lisa Edward
Grant
Earnings of
$36,000 - $44,999
in four weeks
STAMFORD, CONN.
Lou Manfredi
Earnings of
$36,000 - $44,999
in four weeks
YORK, PA.
Lisa Lieberman-
Wang Yardley
Wang
Earnings of
$36,000 - $44,999
in four weeks
WEST MILFORD, NJ.
Emily Cheng
Earnings of
$36,000 - $44,999
in four weeks
ARCADIA, CALIF.
Min Chen
WeiWang
Earnings of
$36,000 - $44,999
in four weeks
ONTARIO, CAN.
Keith
Kim Doyle
Earnings of
$36,000 - $44,999
in four weeks
YORK, PA.
Total estimated retail profits earned*
:
$1,573,254,964
Total commissions earned:
$1,559,151,173
Total UnFranchise Owner earnings:
$3,132,406,137
†
+ =
*Estimated retail profits are based on suggested retail price. †
As of June 30, 2014.

WORLDWIDESALES
GROWTH
2013
Sales $334,000,299
Cost of Sales 108,218,626
Gross Profit 225,781,673
Selling Expenses
Commissions 127,985,587
General and Administrative Expenses 87,458,820
Income From Operations 10,337,266
Other Expenses 658,102
Income Before Taxes 9,679,164
Income Taxes 2,811,929
Net Income $6,867,235
MARKET AMERICA WORLDWIDE, INC. AND AFFILIATES CONSOLIDATED STATEMENTS OF INCOME FOR YEAR ENDED DECEMBER 31, 2013
WORLDWIDE COMPANY SALES
During 2013, the company made significant investments in infrastructure and technology that were expensed. Significant expenditures
for inventory to support the continued international expansion efforts were also expensed.
Changes in the IRS Code allowed this to be done. Changes in accounting rules also allowed a more aggressive expensing of intangible
assets that the company took advantage of to offset current income and reduce corporate taxes.
15 Annual Report 2014 Market America | SHOP.COM15 Annual Report 2014 Market America | SHOP.COM

WORLDWIDECOMMISSIONSANDESTIMATED*
RETAILPROFITS
*Estimated retail profits are based on suggested retail price.
YEAR ENDING
YEAR ENDING
YEAR ENDING
$0
$0
$0
$50
$20
$20
$90
$40
$40
$130
$60
$60
$170
$80
$80
$210
$100
$100
$250
$120
$120
$290
$140
$140
$330
$160
$160
MillionsMillionsMillions
TOTAL UNFRANCHISE®
OWNER EARNINGS
TOTAL UNFRANCHISE®
OWNER RETAIL PROFITS*
TOTAL UNFRANCHISE®
OWNER COMMISSIONS
2006
2006
2006
2007
2007
2007
2008
2008
2008
2009
2009
2009
2010
2010
2010
2011
2011
2011
2012
2012
2012
2013
2013
2013
2005
2005
2005
2004
2004
2004
2003
2003
2003
2002
2002
2002
2001
2001
2001
2000
2000
2000
1999
1999
1999
1998
1998
1998
1997
1997
1997
1996
1996
1996
1995
1995
1995
1994
1994
1994
1993
1993
1993
In 2013, UnFranchise Owners
were paid over $144 million in
commissions.
Since the company’s inception
in 1992 to the end of calendar
year 2013, the total amount
of commissions paid was over
$1.5 billion.
In 2013, UnFranchise Owners
earned an estimated $134
million in gross retail profits.
of gross retail profits earned by
UnFranchise Owners was over
$1.5 billion.
In 2013, UnFranchise
Owners earned over $278
million in commissions and
estimated gross retail profits.
of commissions and estimated
gross retail profits earned by
UnFranchise Owners was over
$3 billion.

MARKET AMERICA WORLDWIDE, INC. AND AFFILIATES
CONSOLIDATEDBALANCESHEETSDECEMBER 31, 2013
Assets 2013
Current Assets
Cash $73,414,323
Interest receivable 244,239
Accounts receivable – trade 1,227,022
Inventories 20,721,914
Other current assets 10,424,033
Total Current Assets 106,031,531
Property and Equipment, Net 24,121,822
Goodwill and Intangible Assets, Net 3,273,406
Other Assets 6,433,733
Total Assets $139,860,492
Liabilities And Stockholders’ Equity 2013
Current Liabilities
Current portion of long-term debt $133,333
Accounts payable – trade 5,659,384
Commissions payable 6,140,002
Sales tax payable 950,092
Income tax payable 1,225,032
Other accrued liabilities 5,514,349
Unearned revenue 8,328,189
Total Current Liabilities 27,950,381
Notes Payables 433,334
Stockholders’ Equity
Common stock, $0.01 par value;
1,000,000 shares authorized; 15,710 shares
issued and outstanding at December 31, 2013 157
Additional paid-in capital 73,336,636
Retained earnings 37,101,861
Accumulated other comprehensive income:
Foreign currency translation adjustments 1,038,123
Total Stockholders’ Equity 111,476,777
Total Liabilities and Stockholders’ Equity $139,860,492

ANTHONY AKERS
VICE PRESIDENT OF COMMUNICATIONS
EDDIE ALBERTY
VICE PRESIDENT OF STRATEGIC
PARTNERSHIPS
STEVE ASHLEY
VICE PRESIDENT OF MOBILE
SOCIAL PRODUCTS
MICHAEL BRADY
CHIEF INFORMATION OFFICER
AGNES CRUZ
VICE PRESIDENT OF CREATIVE DESIGN
CLEMENT ERHARDT
GENERAL COUNSEL
JEREMY FENNEMA
DIRECTOR OF INTERNET SERVICES
TRAINING
KATHLEEN FAIRALL
VICE PRESIDENT OF HUMAN RESOURCES
PETER GOLD
CHIEF MARKETING OFFICER
VINCE HUNT
CHIEF OPERATING OFFICER, SHOP.COM
CHRIS PEDDYCORD
VICE PRESIDENT OF BUSINESS ANAYLSIS
BRANDI QUINN
VICE PRESIDENT OF OPERATIONS
SAMANTHA RITCHIE
VICE PRESIDENT OF RESEARCH
DEVELOPMENT
KEN VANDEN BERG
SENIOR GLOBAL CORPORATE CONTROLLER
EUGENE WALLACE
CHIEF TECHNOLOGY OFFICER
ANDREW WEISSMAN
VICE PRESIDENT
JIM WINKLER
VICE PRESIDENT OF SALES
DIXON HUGHES GOODMAN LLP
GREENSBORO, NC
LOREN
RIDINGER
SENIOR
VICE PRESIDENT
JR
RIDINGER
PRESIDENT
CEO
MARC
ASHLEY
CHIEF
OPERATING
OFFICER
MARTY
WEISSMAN
EXECUTIVE
VICE PRESIDENT
DENNIS
FRANKS
EXECUTIVE
VICE PRESIDENT
JOE
BOLYARD
EXECUTIVE
VICE PRESIDENT
OF INTERNATIONAL
DEVELOPMENT
KEVIN
BUCKMAN
VICE PRESIDENT
OF TRAINING
FIELD
DEVELOPMENT
DEEDRA
MASON, ND
DIRECTOR OF CLINICAL
EDUCATION RESEARCH
ROGER
SPAHR, MD
MEDICAL DIRECTOR
OF NUTRAMETRIX®
MARK
LANGE, Ph.D.
DIRECTOR OF
QUALITY CONTROL
ROBERT
BLAIR, Ph.D.
STRATEGIC
RESEARCH SCIENTIST
MARKET AMERICA WORLDWIDE
EXECUTIVEBOARD
MANAGEMENT TEAM
MEDICAL SCIENTIFIC AFFAIRS
AUDITORS
WORLD CORPORATE HEADQUARTERS
Market America
1302 PLEASANT RIDGE ROAD
GREENSBORO, NC 27409-9326
MARKETAMERICA.COM
Market America (Mexico)
C.A.P. COAHUILA D.F., COAHUILA
5, ROMA NORTE, CUAUHTÉMOC,
MÉXICO, D.F. 06703,
APARTADO POSTAL H-048
MX.SHOP.COM
SHOP MA, Inc.
21 LOWER RAGSDALE DRIVE
MONTEREY, CA 93940
SHOP.COM
Market United Kingdom
SALISBURY HOUSE
5 CRANMER ROAD
LONDON SW9 6EJ
UK.SHOP.COM
Market Australia
1/1 TUCKS ROAD
SEVEN HILLS, NSW 2147
AU.SHOP.COM
Market Taiwan
14 F NO.101, FUXING N ROAD,
SONGSHAN DISTRICT, TAIPEI
TAIWAN, R.O.C.
TW.SHOP.COM
Market Hong Kong
MARKET HONG KONG LTD.
UNIT 1010-1014, 10/F,
LIPPO SUN PLAZA,
28 CANTON ROAD, TSIM SHA TSUI
KWOLOON, HONG KONG
HK.SHOP.COM
Market Singapore
MARKET_SINGAPORE PTE. LTD.
51 CUPPAGE ROAD, #08-03/06
SINGAPORE 229469
SG.SHOP.COM

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