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www.tail.digital
SÃO PAULO | BRASIL
AVE. PEDROSO DE MORAIS, 1619, ALTO DE PINHEIROS
SÃO PAULO. CEP: 05419-001. TEL. : 11 – 3081-1585
DISTRITO FEDERAL| MÉXICO
JAIME BALMES 11, TORRE C, LOS MORALES POLANCO
MEXICO D.F. CP 11510. TEL: 5255.6821.0150
OFICIAL	DMP
OFICIAL	DATA	PROVIDER
400 MILHÕES DE
PERFIS
DMP
DATA
PROVIDER
www.tail.digital
A PARTIR DE LA NAVEGACION ANONIMA POR DIVERSOS CONTENIDOS,
INFERIMOS CON PRECISION EL PERFIL DE LOS USUARIOS
BEHAVIORAL DATA
www.tail.digital
TAIL,
SEGMENTACIÓN DE
PERSONAS CON EL
PODER DE LA BIGDATA
BEHAVIORAL DATA
www.tail.digital
DEMOGRAFICOS INTERESES ESTILO DE VIDA
ALCANZAMOS
410 MILLONES DE
COOKIES LATAM
CLASIFICADOS EN
200 SEGMENTOS ANONIMOS
DE AUDIENCIA
BEHAVIORAL DATA
INTENCION
www.tail.digital
PASO A PASO COMO LO HACEMOS
TAIL DMP
RECOLECTA DATOS CLUSTERIZA ACTIVA LOS DATOS
DATA ONBOARDING
( TAIL BEHAVIORAL DATA, OFFLINE
DATA, 3RD PARTY DATA)
MONITOREA LA
CAMPAÑA
APRENDE
NUESTRO PROCESO
www.tail.digital
CLUSTERS
CRM
DATA
BEHAVIORAL
DATA
APP
WEBSITE
DATA
MOBILE
SITE
DATA
AD
CAMPAIGN
DATA
TAIL DMP
3RD PARTY DATA
PUNTO
DE VENTA
(WI-FI)
MULTIPLES FUENTES
www.tail.digital
CONOZCA LA DISPERSIÓN DE SUS
CAMPAÑAS ONLINE Y LA AUDIENCIAS
IMPACTADAS
IMPRESIONES Y CLICKS
ADMONITORING
DMP
RECOLECTAR + ORGANIZAR + ENRIQUECER + PROTEGER + ACTIVAR
www.tail.digital
EXPLORAR
CONOZCA EL PERFIL DE SU
AUDIENCIA ANALISIS DEL FUNNEL
ORIGEN DE LAS CONVERSIONES
ANALIS DE LA AUDIENCIA
www.tail.digital
CUSTOMIZAR
CREE CLUSTERS
PERSONALIZADOS
CUSTOM AUDIENCES
1ST + 2ND + 3RD
MATCHING
www.tail.digital
ENRIQUECER
CONECTE SU CRM PARA
RETARGETING
www.tail.digital
ENRIQUECER
ANONIMIZAÇION: PLATAFORMA
“PRIVACY BY DESIGN"
TAIL	DMPCRM
CHAVE QUALIF HASH
CPF H;$;18 12T4..
EMAIL H;$$,30 34Q6
EMAIL M;$$;25 R254..
CPF H;$;25 3O45..
CEL H;$$$;35 125Y..
EMAIL M;$$;45 2MN3..
… … …
LOGIN
CHAVE QUALIF HASH
CPF M;$;18 22T4..
EMAIL M;$$$,30 24Q6
EMAIL H;$$$;22 R254..
CPF H;$;26 2E55..
CEL H;$$$;35 125Y..
EMAIL H;$$;46 1FN3..
… … …
HASH
12T4..
34Q6
R254..
3O45..
125Y..
2MN3..
…
CLIENTE MATCHING
HASH
22T4..
24Q6
R254..
2E55..
125Y..
1FN3..
…
125Y.. 125Y..
þ
www.tail.digital
AMPLIAR
OBTENGA INSIGHTS
EN TIEMPO REAL
CLUSTERS Y LOOK ALIKES PARA ACTIVACION
www.tail.digital
ACTIVACIÓN DE DATOS
PUBLIQUE CON MAYOR PRECISION
USANDO LOS CLUSTERS PARA SEGMENTAR
+AUDIENCE TARGETING
www.tail.digital
ENCUENTRE LA AUDIENCIA CON MAYOR
AFINIDAD Y POSIBILIDAD DE CONVERSION
+RETARGETING
ACTIVACIÓN DE DATOS
www.tail.digital
+ CUSTOM CONTENT
ACTIVACIÓN DE DATOS
ENCUENTRE LA AUDIENCIA CON MAYOR
AFINIDAD Y POSIBILIDAD DE CONVERSION
VENTAJAS
www.tail.digital
MODELO DE NEGÓCIO
1
CONSUMO DE DATOS ($ CPM)
DATOS DIVERSOS
DE TERCEROS
TAIL
DATA MARKETPLACE2
DATOS DE
COMPORTAMIENTO
TAIL
BEHAVIOR TARGET
CONSUMO DE DATOS ($ CPM)
3
DATOS DE
CAMPAÑAS ONLINE
TAIL
AD MONITORING
CONSUMO DE DATOS ($ CPM)
4
DATA INTELLIGENCE
PARA ANUNCIANTES
$ LICENCIA DE USO (ANUAL)
TAIL
FULL DMP
MUCHAS GRACIAS!
Patricio Robbiano
patricio@tail.digital
Network Manager | Argentina & Chile

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