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Is a personal network
  better than Google?
Social networks as collaborative filter to find relevant
                    information

                  Patrick Danowski
                     IST Austria
Outline

• The problem
• An idea
• 4 solutions
• Sum-up
The problem
What we are looking 4
Found 10/10
0 additional result
100 % Complete
100 % Relevance
Google
Found 9/10
990 additional result
90 % Complete
 1 % Relevance
Database
Found 5/10
90 additional result
50 % Complete
10 % Relevance
Problem
Optimization of the relationship between
     Precision and Completeness
An idea
The Ingredients
Tags
social networks
CC-BY
DarwinPeacock
http://commons.wikimedia.org/wiki/File:Sna_large.png
Social Search
Looking for
informations inside of
    your network
Found 6/10
10 addition result
60 % Complete
50 % Relevance
Precision   Recall


  Google          1 %       90 %


 Database         10 %      50 %


Social Search     50 %      60 %
Social Filters in practice
4 Solutions

• Tagging
• Recommender Systems
• Social Search
• Lazyweb
Tagging
delicious
Bibsonomy
Recommender Systems
Users who bought A bought also B
Mandeley


• Citation Management Software
• support different Methods of Social
  Filtering
Social Search
http://www.sharetivity.com/movie.html




http://www.sharetivity.com/movie.html
Social Search

• Integration of your shared sources
  (facebook, twitter, myspace ... )
• Integration of resources of your friends
• Whats your friends find interesting is
  higher ranked
Lazyweb
Old Method, new Tools
       Ask your friends
On
Facebook & Twitter
So Problem solved?
no :-(
new strength
new weaknesses
no answer for
 everything
additional strategies
Go social,
explore the potential
    patrick.danowski@ist.ac.at

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