1. PATRICK PALMA
Kleinalbis 18, 8045 Zurich / 044 450 25 29/ 076 283 35 23
patrickpalma@hotmail.com
Swiss and Italian citizenship
27.03.1978 / Married, 2 children
CORE COMPETENCES
• BUSINESS DEVELOPMENT: over 9 years of marketing achievements (local market up to
EMEA) in multi-channel environments, driving sales and business development.
• MARKETING: product and branding management expertise with focus on industrial
marketing.
• SALES: solid knowledge in distribution/retail channels in B2B and B2C environment.
• COMMERCIALISM: ability to identify and capitalize on business opportunities.
• INTERNATIONAL ATTITUDE: international upbringing and education - Nigeria (7 years),
Benin (4), Egypt (3), Vietnam, Singapore, Norway, Netherlands, Italy, UK and USA.
• PROJECT MANAGEMENT: road map planning and implementation, managing multiple
projects simultaneously.
• PASSION: Eager to exploiting different business environments; motivated to conceive
new ideas, products and projects through a clear vision and anticipated outcomes.
WORK EXPERIENCE
Co-founder, Sales and Marketing
Vecchia Macina, Food Premium Segment, Zurich, Switzerland
2012 - Present
Co-founded Swiss based firm as a daughter company of “Vecchia Macina” (based in Milan, Italy
since 2009)
• Revised company strategy to enter the CH market and grow sales of 15%.
• Increasing profitability of 5% by targeting customer segment.
• Keeping a constant range update with new product introductions, by refreshing,
customizing and ad hoc actions (generally 3-6 months).
• Periodically co-organizing customer events to support sell-in and sell-out activities.
Product Manager (EMEA)
Meritor AG, Automotive, Zurich, Switzerland
2011 - 2012
Defined marketing and business development strategies by leveraging the Meritor brands and
enhancing product positioning in different market.
• Responsible for a € 35 million product portfolio.
• Conducted a price repositioning for a strong market penetration, achieving growth of
25%.
• Achieved 9% cost reduction by maintaining regular liaison with the manufacturing and
suppliers for existing products, new products, packaging, labeling and branding features.
Consultant
Orion Energy, Oil & Gas-Energy, Milan, Italy
2008 - 2010
Established marketing plans for specific energy projects: oil and gas (Exploration and
Production) and gas storing. Supported budget planning and cost control.
Main projects included:
• Asset evaluation and economic analysis for oil and gas production (June 2009 - February
2010).
• Planning and cost control for northern Italy gas development (March -May 2009).
• Seeking new opportunities for gas storing in Italy on behalf of a Russian-Indian Energy
Company (October 2008 - February 2009).

2. Product Manager (Southern Europe)
Robert Bosch S.p.A., Automotive, Milan, Italy
2006 - 2008
Managed both technical and commercial products.
• Managed the product portfolio of € 20 million.
• Protected market position and sales by coordinating project management activities in
cross-functional teams.
• Established a defensive marketing strategy from increasing competition.
Product Manager
Hella S.p.A., Automotive, Milan, Italy
2003 - 2006
Managed a product portfolio of 5% of the company turnover; successfully raised it to a 6.6%.
• Achieved sales and profit objectives: +30% over previous year turnover.
• Improved product profit of 4% by making production more efficient.
EDUCATION
MBA
BSL Business School Lausanne, Lausanne, Switzerland
February 2010 - February 2011
Bachelor of Arts with Honours, International Business
Nottingham Trent University, Milan, Italy
November 1998 - October 2002
Professional Certificate in Business Management, with emphasis in Marketing
UCSD University of California at San Diego, San Diego (CA), USA
January 2001 - July 2001
Scientific High School Diploma
Enrico Mattei, Lagos, Nigeria
September 1993 - July 1997
LANGUAGES
• English: working proficiency
• German: good command
• Italian: mother tongue
• Spanish and French: conversational
IT SKILLS
• Knowledge of SAP (SAP R3)
• Good knowledge of SAP BW application (Business Information Warehouse)
• Proficient in Microsoft Office
HOBBIES
Biking, Jogging, Triathlon (successfully completed Olympic Distance Race 2015)
REFERENCES
References provided on request