Week Eleven

4. “ I have in mind a plan of development which would make radio a household utility in the same sense as the piano or phonograph...The receiver can be designed in the form of a simple ‘Radio Music Box’ and arranged for several different wavelengths which would be changeable with the throwing of a single switch or pressing a single button.The box can be placed in the parlor or living room the switch set accordingly and the transmitted music received...This proposition would be especially interesting to farmers and others living in outlying districts removed from cities. By the purchase of a ‘Radio Music Box’ they could enjoy concerts, lectures, music, recitals etc., which may be going on in the nearest city within their radius.” David Sarnoff - American Marconi Company.

22. The purpose of commercial broadcasters is to provide audiences for advertisers

23. Commercial broadcasters SELL their audiences to advertisers

24. Audiences are ‘sold’ at rates per 1,000

25. £10,000 will give about 1.6m ‘impacts’ 6 spots on ITV2 daytime 50 spots on Sky1 daytime

26. Break before X Factor results can cost £8,000 PER SECOND

27. 30 second advert in Superbowl 2011 cost $2.5-3m

28. All UK terrestrial channels have PSB remits