Paul Broadfoot

Melbourne, Australia Australia

HELPING INTRAPRENEURS and their organisations create new markets; AUTHOR, SPEAKER, MENTOR; Business Model Innovation

Apparel / Fashion

Do you want to develop your Intrapreneurs? Do you want to innovate like a startup? Do you want to avoid being beaten to market or disrupted? We know the story, right? Business going along nicely, growth has been good, leading your market. But you have this niggling feeling you aren’t doing enough to keep up with the change you can see in your market right now. Your business seems to have so much inertia. Change programs don’t seem to be cutting it, but worse, none of them are really working on your market strategy. You have innovation programs for product development, customer/UX development but nothing to create new markets. Market innovation – what’s that? Innovating your market vi...