Today, millennials’ social media usage has a direct effect on brand visibility, awareness, and conversion rates because they are overwhelmingly relying on social media for their wants and needs. Luckily, there are numerous ways to help improve your brand’s marketing strategy to captivate millennial consumers. Learn how you can turn them into life-long users of your brand for decades to come. https://advdms.com/blog/millennials-and-social-media

1. Millennials and
Social Media
B L O G | A D V A N C E D D I G I T A L M E D I A S E R V I C E S
https://advdms.com

2. Awhoppingeighty-eight
percentofmillennials,ages
rangingfromtwentyto
thirty-sixasof2019,claim
tousesomeformofsocial
media.Whenitcomesto
marketing,bignumbers
leadtobigsuccessfora
business, andinthisway,
millennialscanbeuseful
incountlessways.

3. ConvertingMillennialsto
CustomersThroughthe
UseofSocialMedia.
Onlyameretwenty-two
percentofmillennialsshy
awayfromanyformof
socialmedia.Thefactthat
millennialstakefirstplace
insheernumbers,using
themasanaudiencefor
yourcompanyisasafebet.

4. Throughsocialmedia
marketing,youcanmake
yourcompanymore
engaging,therefore
appearingfriendly,
trustworthy,and
approachableintheeyes
ofyourfollowing.This
guaranteesaflow
ofinterestedcustomers,
whoideallyconvertto
satisfiedcustomersthat
areloyaltoyourbrand.

5. Onyoursocialmedia
accounts,youcanpost
picturesandvideosor
evenalertyourfollowers
ofanevent,suchasasale
thatyouarehosting.
Socialmediahasproved
tobeagreatwayto
attractawiderand
youngeraudience.

6. TipstoMarketto
Millennials
Ifyouwanttoincrease
youraudience,thensocial
mediaiswhereyoustart.
Thesearesomeofthe
mostimportantthings
youneedtoremember
whendoingsocialmedia
marketingformillennials.

7. 1.TheyConnectwith
BrandsthroughContent
Millennialsarenotvery
responsivetotraditional
advertising.Content
marketingisthekeywhen
buildingtrustwiththem.
Theyareinterestedin
engagingwithauthentic
brandmessagesand
storiesthatwillhelpthem
understandyourproducts
orservicesbetter.

8. Makerealconnections
withyourtargetmillennial
customersbyposting
qualitycontentonyour
websites.Educatethem
withrelevantblogsand
demonstrateyour
expertiseintheindustry.
Thiswillalsoshowsome
ofyourbrand’spersonality
andvoicethroughthetone
andtopicsofyourblogs.

9. Nowadays,socialmedia
allowsforonetopostnot
onlytext,butalsopictures,
videos,andevenlinks.
Imagesandvideosaremore
appealingtomillennials
thanplaintexts.Thelinks
willalsoleadyourfollowers
straighttothecompany
websiteoronlinestore.
Thisisaquickerand
simplermethodforgetting
yourproductsorservices
outthereandnoticed.

10. 2.OnlineReviewsMatter
Millennialsaregoodat
research.Theyoftenlookfor
reviewsbeforedecidingto
buyaproduct.Userealpeople
andpicturestoshowresults.
Tellthemstoriesaboutyour
productsandservices,your
company’svalues,andhow
itchangedthelivesofmany.
Askyoursatisfiedcustomers
topostonlinereviewsandtag
youonyoursocialmedia
accounts.

11. 3.AestheticisImportant
Weareinatimeinwhich
collegestudentsyearnfor
the“aesthetic.”Aslongas
youcantakeanaesthetic
pictureofyourbusiness,
youaredoingitright.It’s
quitepopularnowfor
youngadultstopurchase
agoodorservicethatthey
cantakeaselfiewith,to
laterpostanddrownin
hashtags.

12. This,inturn,meansthey
havejustbecomealiving
ad.Byprovidingthem
withsomethingor
somewheretotakea
picture,yourbusiness
hasensuredarushof
youngcustomersand
numerouslikesand
reposts.

13. 4.MobileFriendlyisNo
LongerOptional
Mobilewebdesignisanother
crucialaspectofsuccessful
socialmediamarketing.If
millennialsareyourtarget
group,youhavetomake
surethatyourwebsiteand
contentarewelloptimized
forsmallerscreenslike
smartphones.Millennials’
socialmediausageonmobile
devicesisnearly100%!

14. 5.TieinwithInfluencers
Influencersareaneffective
wayofengagingmillennials.
Youcanaskthemtoshareyour
postorcreatetheirownthat
willfeatureyourproducts.
You’llseeagoodlevelofreach
andengagement,astheyoften
haveadedicatedfanbase.
Manymillennialslookupto
influencers,andifyougetthe
rightpersonforyourbrand
andcampaign,you’llsee
resultsinnotime!

15. Welookforwardtohelping
youmakeyourmarkonthe
internet.Ifyouneedhelp
handlingyour business’
socialmediacampaigns,
AdvancedDigitalMedia
Servicesisthecompany
thatyoushouldcall.

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(877)237-6969
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