Paul E. Maynard has over 25 years of experience in trade show marketing, including 11 years as a trade show manager and 14 years as an exhibit supplier, agency, or consultant. He has experience managing exhibits across many industries for shows of varying sizes in multiple cities across the US and internationally. Some of the major companies he has supported include Hewlett-Packard, Aviall, Retalix, Fujitsu, Xiotech, Honeywell, and Alliant Techsystems.
1. Examples
Paul E. Maynard’s
Trade Show Marketing
Experience
2. Collective experience
Twenty-five years’ experience
11 as a trade show manager
14 as an exhibit supplier, agency AE or consultant
Diversity of industry
Defense, HVAC, electronics, security, data storage, retail
systems
Show complexity
10x10, 10x20, 10x30, 20x20, 20x30, 20x40, 30x50, 35x80,
40x60, 40x100
Geographical
35 cities in 21 states and 7 international locations
3. The process
Purchasing space
Managing and working with the internal team
Marketing, sales, executives, Marketing Communications
Collecting and submitting orders
EAC/Labor
Electrical
Material handling
Rentals (furniture, cleaning, catering, AV)
Directing and contracting with vendors
Exhibit companies
I&D companies
Freight carriers (van and air)
Supporting at the show site
I&D supervision
Executive and staff care
Collecting and managing leads
Facilitating post mortems
Successes and challenges
4. Programs Supported
Hewlett-Packard
NRF
Retail Solutions Center
Aviall
Program adviser
Retalix
NACS & NACStech
AWMA
Fujitsu
FMI
National Retail Federation
Xiotech
Oracle Open World
HIMSS
Honeywell
AHR Expo
ASIS
Retail, recruiting, air filtration
Global Demonstration Center
Alliant Techsystems
Navy League
Paris Air
Dubai Air Show
5. Hewlett-Packard
Retail Solutions Center
Plano, Texas
Permanent installation
19. Honeywell
Global Demonstration Center
Product demos, meeting space,
theatre area
$750,00 initial budget
Teamed Facilities, Marketing
Communications, exhibit
company
20. Alliant Techsystems
Navy League
1988-1994
20x20 to 20x40
Washington, DC
21. Alliant Techsystems
International shows
1990-1993
Athens, Dubai, Paris,
Farnborough, Ankara
22. References
Ambre Chevalier Pam Stratton
Oracle Hewlett-Packard
480-883-8800 281-514-5960
achevalier@sun.com Pamela.stratton@hp.com
Gary Donatell Brad Prizer
CenterPoint Exhibits Retalix
651-578-3600 469-241-8488
gdonatell@centpoint.com Brad.prizer@retalix.com
Peggy Keene David Naumann
Esterline Control Systems PARtech
206-281-1331 408-992-3509
pkeene@korry.com david@cogentmc.com
Tim Hampton Kimberly Williamson
Taylor Group Aviall, A Boeing Company
858-467-0845 972-586-1047
timh@taylorinc.com kwilliamson@aviall.com
23. For more information
Paul E. Maynard
817-891-1167
paul@paulemaynard.com
www.linkedin.com/in/paulmaynard
www.facebook.com/thepaulmaynard
www.twitter.com/paulem53
Website: www.paulemaynard.com