SlideShare una empresa de Scribd logo
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Paul Lovell @_PaulLovell
SEO AUDIT
Paul Lovell @_PaulLovell
Paul Lovell @_PaulLovell
SEO AUDIT
Internal Linking to 404
Paul Lovell @_PaulLovell
Links to images that a 404
Paul Lovell @_PaulLovell
Internal Linking to 301
Paul Lovell @_PaulLovell
SEO AUDIT
Linking to Development area And HTTP
Paul Lovell @_PaulLovell
SEO AUDIT
No follow on Internal Links
Paul Lovell @_PaulLovell
SEO AUDIT
Sitemaps Not Valid
Paul Lovell @_PaulLovell
Page Speed
Paul Lovell @_PaulLovell
Paul Lovell @_PaulLovell
Serve Scaled images
Paul Lovell @_PaulLovell
Image compression
Paul Lovell @_PaulLovell
Paul Lovell @_PaulLovell
Paul Lovell @_PaulLovell
Summary
1. Fix internal linking problems 404/301
2. Look at Page Speed
3. Image Compression and Scaled Images
4. Use ALT tags
5. Move to HTTP 2

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Semrush SEO Surgery APAC #2.1

Notas del editor

  1. Amazingly it only 2 urls that are causing this issue
  2. We know business link to keep there catalogs upto date but we need to ensure that when product pages or images go off line we deal with them in the correct m,anner ideally a 301 to a similar or replacement product page
  3. Trailing / slash
  4. The nofollow tag is a way website owners can tell search engines not to count some of their links to other pages as “votes” in favor of that content. Why would publishers need to block such votes
  5. This site is wordpress and there is plugins that will take care of most of these issues