A brief overview of Kindle Direct Publishing from a beginner who's published an eBook and then paperback version of their book. See https://www.suddencardiacarrestuk.org/shop/life-after-cardiac-arrest-book/

1. Paul Swindell
Self Publishing
with KDP

2. Self Publishing Options
80% of market in UK & US. 50% Canada and, Australia, 0% in NZ!
8-17% of market in UK & US,
33% Australia, 50% NZ
2% of global market 33% - Canada, NZMainly US, 4% of market

3. Setting up an Account
KDP.Amazon.COM
Author/Publisher
Name, address
etc
Publisher
Your name or
company
Tax details
Non-US Tax Id
UK - UTR
Amazon may
withhold tax if
not set up
correctly
Getting paid
You need BIC &
IBAN numbers

4. Create a book
3 Steps
• Details
• Content and Cover
• Pricing

5. Book details
• Language
• Title
• Optional Sub-title, Series, Edition
• Author – Amazon author page will be generated
• Co-authors
• Description – Important!
• Publishing rights
• Keywords
• Categories

6. Categories
• Categories – 2 browse categories to help readers find your book
Fiction
Non-Fiction
Juvenile
Comics & graphic novels
Education and reference
• >10,000 best seller lists
• Some have less than 100 books on them
• Top 100 in each category get featured
• Top categories are mostly fiction
• #1 non-fiction category is Biography/Memoirs

7. Your book
• Digital rights management – protect your content
• Manuscript
Microsoft Word .doc/x
PDF
RTF, Plain Text, HTML
Mobi, ePub, KPF
• Cover
Cover creator
JPG/TIFF

8. Tools
• Kindle Create
Transform completed manuscript into Kindle eBook
• Kindle Create Add-in for Microsoft Word (Beta)
Format manuscript in Word
Supports paperback publishing
i.e. margins, headers/footers, page numbers, trim size
Publish both eBook and paperback from same manuscript
For text heavy books
• Cover Creator
Set image and text
• Kindle Previewer

9. Formatting considerations
• eBook
Device types
Free reader app
Vertical scroll
Font size
Images
Hyperlinks
• Paperback
Look & feel theme i.e. font, headers, footers
Physical size (trim)
Paper type, colour, images

10. Print options

11. My process
• eBook
Google doc
Microsoft Word
Kindle Create
Cover image
Kindle previewer
• Paperback
Microsoft Word
Kindle Microsoft Word Add-in
Cover creator with professional image
Kindle previewer
Proof copies

12. Kindle store

13. Tips
• Perfection?
• Title/sub-title/description/categories/keywords – IMPORTANT!
• Professional cover design
• Books don’t sell themselves
• Build a following
• Reviews
• Author copies @ print price for resale
• Don’t expect to make loads of ££

14. Pricing
• Royalties - different for eBook and print
• eBook
All - 35% Royalty Rate x (List Price – VAT)
Ltd - 70% Royalty Rate x (List Price – VAT - Delivery Costs)
• Print
60% Standard
40% Expanded distribution
Print Cost = Fixed Cost + (Page Count * Per Page Cost)
(Royalty Rate x List Price) – Print Cost
• Special Promo/Pre-order/Kindle Select options

15. Show me the money!
eBook
Printed

16. Sales

17. Questions?