Arbusta is an impact sourcing company which provides digital services to companies and organizations in Latin America. Our services: Software Testing, Data Management, Social Media

1. Impact Sourcing in Latin America

2.
I. ABOUT ARBUSTA
We aim at empowering women and youth in underprivileged communities by providing real working
opportunities: flexible, within their own neighbourhoods, and with added value that enhances self-esteem and
future opportunities. It does so by providing Business Process Outsourcing services to the corporate world.
Arbusta is the first Impact Sourcing Company in Southern America.
II. PROBLEM & MARKET OPPORTUNITY
There are 31 million youth in Latin America who neither work nor study; of these, 67% are women. Despite the
effort of hundreds of organizations determined to break this through coaching, training, articulation for them to
access to a decent job, this solution simply does not scale. One of the main causes of this is the strong prejudice
surrounding their underprivileged background -easily associated with lack of skills and criminal attitude-.
Global market for BPO (Business Process Outsourcing) is USD 574 billion and will grow up to a 5.1% annually in
2015. “Impact” outsourcing will have 11% of it. LatAm is one of the three major provider regions.
Together with parts of Africa and SouthEast Asia, South America is touting the BPO potential of job creation as a
tactic for poverty alleviation. In Argentina, specifically, the industry is emerging, and the demand for BPO is
growing every year. Argentina adds a higher level of competition to the market because of its low operating
costs, cheap assets, and developed infrastructure for the BPO sector.
From a policy perspective, both national and provincial governments are beginning to promote the BPO sector
through subsidies and partnerships. South America as a whole is poised to be a top-3 contributor to the Impact
Sourcing sector given its proximity to the United States, similar time zone and cultural affinity with US, modern
telecommunication infrastructure, tax incentives, Spanish language and English as a second language.
III. OUR SERVICES
1. Software Testing
● Functional Web Testing
Integration with enterprise application development, Monthly service functional testing multi-environment,
Definition of test cases, Browsers to test incident management, Registration platform Bug Tracker,
Integration of scrums with the client team
● Usability Testing: Tailor-made Projects, Defining test cases and tools, Functional Testing Service (touch
screening system), Diagnostic Usability and Accessibility (holistic tests), Incident management and
registration, Protocol definition user experience, Laboratory tests with real users
2. Data & Content Management
Data entry, forms, surveys; Data enrichment or cleansing (online and photos); BD classification; database
creation and organization; Data Mining; Data processing
Content quality review (Moderation); Image editing, tread watermarks; Data mining, extraction
Image and Video Tagging: Content rating; analysis of community-posted images: quality, message,
approach, lighting; copyright and originality image verification; under marketing campaign
Podcast and audio transcriptions, Video subtitling
Social Media: Contact center and customer service; Social media monitoring and clipping; Strategie of social
networks and digital channels; online community management; Digital event coverage; real-time event
monitoring; Management and maintenance of online community
3. Taylor-Made Projects
Upon clients specific demand and needs

3.
IV. ARBUSTA´S IMPACT SOURCING MODEL
Arbusta´s processes focuses in 4 stages:
(1) Stimulates demand of digital services in the corporate world and publics offers
(2) Transforms the client`s projects/services in micro tasks
(3) Identifies and trains women and youth in digital skills
(4) Provides the service
Arbusta´s model has two key essentials to both guarantee impact and service quality
1. Digital Community Centers
We co-launch, with grass roots organizations, Digital Community Centers which enable
- Accurate infrastructure and equipment for youth and women to be trained and work in adequate
conditions
- Real access to work opportunities: flexible hours, within-the-neighborhood work venue, center lead by a
grass root organization who has already generated trust bonds and leadership within a particular
community
- Income generation for grass root organizations
2. Cell-Like Work Organization
Each project or service is split in microtasks and performed by a group of different workers supervised by a
professional project manager. This both promotes the peer-to-peer learning and responsibility sharing, and
guarantees the service quality.
V. ARBUSTA AND INNOVATION
ARBUSTA is innovating in several dimensions:
● Pioneering not only the Impact Sourcing model, but also expanding the BPO market in Argentina. Arbusta
provides a vertically-integrated service to its clients by identifying, training, hiring and assessing its workers.
● Effectively solving the dilemma of providing real working opportunities for underprivileged women and
youth by adapting the system into their actual possibilities (flexible hours –particularly valued by young
mothers who need to look after their kids-, small tasks, within their neighbourhood work venue, and with a
strong digital added value).
● Providing added value work and career oportunities in the digital services industry to women and youth in
sectors which are traditionally more used to earn their living by local production (textile, bakery, others).
● Implementing the Digital Community Centers in partnership with grassroot organizations, does not only
increase individual´s income, but also maximizes social impact, spur local economy and the income of
grassroot organizations.

4.
● Gaining valuable, sophisticated knowledge in how to actually bring people who have not completed
highschool, have not worked before, and have not witnessed their parents work, into gaining a working
attitude, routine and joy.
● Influencing in public policies: Arbusta´s approach has been spotted by the public sector in Argentina and
Colombia, thus we have become service providers and are influencing in the public sector
● Contributing to a cultural shift in the corporate world by lowering prejudice against the capacity of people in
impoverished settings to produce high quality work.
VI. OUR ACHIEVEMENTS IN ONE YEAR AND HALF OF OPERATIONS
A. Arbusta´s impact
Our Impact so far (jan2015)
# workers* 36
# dependants** 119
# lives transformed 155
# income 326.700
# hours worked 8.355
# Digital Community Centers 5
# Clients 19
# people trained in digital skills 80
* Arbusta workers are women and youth in underprivileged situations
** In Argentina, low income households have an average of 4,3 members (source: IDESA)
Growth Indicators
2013
2014
2015
(jan)
# workers* 11
30
23
36
# hours worked 1500
5900
955
8.355
# Digital Community Centers 1
3
5
5
# Clients 11
21
21
19
# people trained in digital skills 30
50
80
● Arbusta provides a first work opportunity. Beyond the increase of their income (which impacts directly in their
households income, in the familiy dynamics –especially for women-, in health and habitat improvement), we
have found evidence that working in Arbusta is (a) an incentive to catch up with their formal education, (b) a
facilitator to achieve a profesional career in the digital industry, within Arbusta clients which in some cases
decide to employ them directly.
● On a personal level, Arbusta workers find themselves more sociable, eager to work in teams, thrilled to find a
new calling, less shy, and willing to interact.
B. Key Milestones
● Proof of concept demonstrated and succeeded by Dec 2014
● Thorough team and process adjustements and refinement to meet goals
● A network of 21 clients in expansion in Argentina and Colombia, from within the corporate world, public
offices and civil society organizations. Among others, Mercado Libre, Globant, IAE Business School, Educar,

5.
Buenos Aires City Government, Santa Fe Government, Randstad work solutions, Graion, Taringa, Dotspin,
La Usina, Aapresid, CentralPos, Ideas Nutricionales, OhEstudio, Human Camp.
● Clients contracting for monthly services are growing in relation to clients contracting one-time services
● Launched 3 Digital Community Centers and in preparation to launch 2 more in 2015 1Q
● Built Training Partnerships and Implementation Partnerships with key players such as Globant, Buenos Aires
City Government, Santa Fe Government, Fundación Oscar Alvarado, MercadoLibre, among others
● Preparing to Scale Operations in Medellín, Colombia, in 2015
VII. CURRENT CLIENTS
VIII. OUR MAJOR CHALLENGES IN 2015/17
● Provide work opportunities for 700+ underprivileged women and youth
● Launch a digital platform / tool to scale the micro tasks distribution and service provision to and from diverse
geographic locations. This will highly contribute to make our delivery processes more efficient, and to reach out
to men and women in different locations
● Refine and industrialize our processes
● Strengthen our support to empower women and youth working in Arbusta by providing them access to new
opportunities (counselling, new trainings, and others)
● Operate through 15 Digital Community Centers
● Launch a working capital fund, which will allow us to cover the financial gap between workers payments and
clients 60-days delayed payments.
● Based on our current KPIs, design and implement an accurate Impact Measurement System
● Scale operations in Medellín, Colombia
● Strengthen the management team (currently covered by Njambre)
● Build a regional Latin America community of women and youth who are being empowered through digital work,
who can be role models to others
● Refine a model that can be adopted by others to create new “Arbustas”

6.
IX. OUR OPPORTUNITY
● Argentina adds a higher level of competition to the market because of its cheap assets and developed
infrastructure for the BPO sector. From a policy perspective, both national and provincial governments are
beginning to promote the BPO sector through subsidies and partnerships. South America as a whole is poised to
be a top-3 contributor to the Impact Sourcing sector given its proximity to the United States, similar time zone,
cultural affinity with US, modern telecommunication infrastructure, tax incentives, Spanish language and English
as a second language.
● South America's economic challenges illuminate an opportunity to make a deep impact on the poor populations
in the region. With 31 million people either unemployed or out of school, and a youth unemployment rate of
18.7%, Impact Sourcing is a sustainable method of job creation and poverty reduction.
● ARBUSTA has a unique opportunity by having being born in Njambre´s hand. Beyond a strong strategic network
and an initial 12,000 usd seed capital, Njambre is providing shared services and a significant part of ARBUSTA
team.
X. ARBUSTA, THROUGH THE LENS OF THEIR PROTAGONISTS
ARBUSTA influences women’s lives in several ways:
Some examples are:
● They feel good working in ARBUSTA and increase their self-esteem and social skills.
In words of BoP workers:
● “I´m more sociable”
● “I see work from a different perspective. I like it and I miss it if I don't do it”
● “I love team work”
● “I feel very motivated”
● Vanessa, a girl who has not finished high school, shy, with challenges to speak, who never believed she
could use the computer as a working tool, now goes to high profile events to cover them through social
media
● They are motivated to continue their high school studies and in some cases they go for a degree title.
● They leave ARBUSTA for a job opportunity at a multinational company.
Some Testimonies (in Spanish):
● Vanesa https://www.youtube.com/watch?v=mNh-vJJWDV0&feature=youtu.be
● Matías https://www.youtube.com/watch?v=RYoOo4siQtM
● Fernando https://www.youtube.com/watch?v=5YbTfM5Cuz8&feature=youtu.be
XI. ARBUSTA IN THE MEDIA (Spanish)
La Nación Newspaper
Nov 2014
ttp://www.lanacion.com.ar/1740238-empresas-de-bien-publico
Lanata Sin Filtro Radio Program
Sept 2014
https://www.youtube.com/watch?v=8PevzLXBcf8#t=44
Ojo de Prensa
Sept 2014
http://ojodeprensa.com.ar/arbusta-unir-el-mundo-empresarial-con-comunidades-
postergadas
La Capital Newspaper
Aug 2014
http://www.lacapital.com.ar/informacion-gral/Arbusta-una-empresa-social-que-da-
trabajo-a-los-postergados-en-Santa-Fe-20140806-0007.html
Buenos Aires Digital
Aug 2014
http://digital.buenosaires.gob.ar/arbusta/
Globant
June 2014
http://csr.globant.com/csr/qualified-volunteers-dane-project-and-arbusta/
Info341.com
Feb 2014:
http://info341.com.ar/?noticia=arbusta-primera-empresa-social-de-impact-
outsourcing-de-sudamerica
Nextbillion
Feb 2014
http://nextbillion.net/blogpost.aspx?blogid=3721
Argentina para Armar TV Show
Sept 2013
http://tn.com.ar/programas/argentina-para-armar/pensar-en-el-otro-ideas-y-
herramientas-que-cambian-vidas-15092013_411393
Crónica Z
Aug 2013
http://cronicaz.com.ar/?p=7035

7.
XII. ARBUSTA & NJAMBRE
Njambre is a Company Builder which creates impact innovation companies www.njambre.org. Njambre created
Arbusta designing the business model, inviting entrepreneurs to co found the company, and providing the initial
seed capital. During the first year and a half of Arbusta, Njambre has been deeply involved in Arbusta´s
operations, and provides shared services (finantial, accountant, legal and impact measurement).
+info:
www.arbusta.org
hola@arbusta.org
@arbustaiT