1. Amy’s Favourites Chosen!
AIMIA announces 2012 Awards Finalists
SYDNEY, Australia – 12 January 2012 - AIMIA today announced the finalists for its 18th
Annual Awards with 139 entries selected as finalists across 26 categories. Winners of the
Awards will be announced and celebrated at the Digital Industry’s night of nights on Cockatoo
Island, Sydney, on Friday 16th March 2012.
Known affectionately as “The Amys,” the AIMIA awards celebrate the best work of Australia’s
Digital Content, Services and Applications Industry across a broad range of consumer,
business, government and not-for-profit categories.
Paul McCarthy, AIMIA Awards Judging Chair, praised this year’s finalists. “We’ve had another
round of fantastic entries this year and once again it’s been difficult for the judges to narrow
the field. The finalists chosen showcase ground-breaking new work from digital media and
services organisations across Australia and New Zealand.”
McCarthy said the list of finalist projects this year reveals some interesting digital industry
trends. “We’re now seeing research and customer feedback inform better digital media
design, such as with Visual Jazz's new-look Jetstar website and BCM's Department of
Transport & Main Roads - Road Trip game.
“We’ve also seen significant tablet and smartphone-based innovation from major newspaper
publishers and broadcasters this year, across Australia's major news mastheads, including
The Sydney Morning Herald and The Age, SBS World News and Seven News.
“Mainstream adoption of digital media services continued, reaching millions of mainstream
consumers. The Woolworths iPhone and Android app is a great example of a digital service
that’s revolutionising the way Australians do their grocery shopping.
John Butterworth, AIMIA CEO said, “Over the past year we’ve also seen some amazing
innovation that makes use of digital’s unique and evolving characteristics, such as viral
internet gaming; mobile applications with huge national impact and wide appeal; large
Outdoor Interactive Digital Displays; gamification and crowd-sourced idea generation and
ranking.”
A full list of finalists can be found at: http://www.aimia.com.au/home/awards/aimia-
awards/18th-aimia-awards-finalists

2. The People’s Choice Award will be open for voting by the general public from the 23rd
January 2012. Further details are available on the AIMIA website or by signing up to the
awards mailing list here.
Tickets for the awards are on sale today and can be purchased here.
ENDS
Notes for Media:
Paul McCarthy, AIMIA Awards Judging Chair is available for interview on request. Please
contact Jennifer Jefferys or Alex Brewer at Spectrum Communications:
aimia@spectrumcomms.com.au or 02 9954 3299.
Limited sponsorship opportunities are still available. For sponsorship enquiries contact
Corinne Franks: corinne@aimia.com.au.
About AIMIA
Founded in 1992, AIMIA is the peak industry body for Digital Content, Services & Applications
in Australia. AIMIA is devoted to the commercial development of the industry as a whole and
to the commercial development of the distinct AIMIA members and AIMIA member groups.
See www.aimia.com.au.

3. 2012 AIMIA Awards Finalists by category listed alphabetically by organisation
Category Website, application or project Organisation
Best Advertising or Marketing Streets Paddle Pop Begins Deepend
Best Advertising or Marketing Lynx Fastlife Droga5
Best Advertising or Marketing ASICS Run With Me IdeaWorks
Best Advertising or Marketing RedNoseMe MeTTro Pty Ltd
Best Advertising or Marketing 5X Mutant Gum Soap Creative
Best Advertising or Marketing World's Biggest PAC-MAN Soap Creative
Best Advertising or Marketing Pedigree Dog Adoption Drive WhybinTBWATequila
Best Children's ABC For Kids Portal ABC Innovation
Best Children's Cowboys & Aliens: The Kids Beachball Media
Best Children's myWorld Atlas MeTTro Pty Ltd
Best Children's Bananas in Pyjamas Visual Jazz
Best Children's Ausgrid & Taronga Zoo Y&R Brands
Best Classifieds Domain iPad App Fairfax Digital
Best Classifieds Freelancer.com Freelancer.com
Best Classifieds Greater Springfield MeTTro Pty Ltd
Best Classifieds TrueLocal, Australia’s premier consumer review website News Digital Media
Best Classifieds Yellow Pages® for iPad Sensis
Best Cross-Platform ABC iview ABC Innovation
Best Cross-Platform Sound Chamber ABC Innovation
Best Cross-Platform The Gradual Demise of Phillipa Finch ABC Innovation
Best Cross-Platform SLiDE FOXTEL
Best Cross-Platform The Stress Test Drive Naked Communications
Best Cross-Platform Go Back To Where You Came From SBS
Best Cross-Platform My Car Is Your Car WhybinTBWATequila
Best Cultural or Lifestyle ABC Open ABC Innovation
Best Cultural or Lifestyle ABC Foodi iPad App ABC Innovation
Best Cultural or Lifestyle Exploring the World at Port Macquarie interactive National Museum of Australia
Best Cultural or Lifestyle Dragon Children SBS
Best Cultural or Lifestyle Sydney Opera House PLAY Portal Viocorp
Best Enterprise Elastic Digital Elastic Digital
Best Enterprise Freelancer.com Freelancer.com
Best Enterprise Crown Careers (best enterprise) Hard Hat Digital
Best Enterprise MercerBell MercerBell
Best Enterprise myCCA on the move Webling Interactive
18th Annual Australian and NZ Interactive Media Industry Association Awards Finalists Page 1 of 4

4. 2012 AIMIA Awards Finalists by category listed alphabetically by organisation
Category Website, application or project Organisation
Best Entertainment ABC iview website ABC Innovation
Best Entertainment Alienware Area 52 Boffswana (Digital Pictures)
Best Entertainment Danger 5 SBS
Best Entertainment World's Biggest PAC-MAN Soap Creative
Best Entertainment 5X Mutant Gum Soap Creative
Best Entertainment Vodafone Amazing Race Mobile App Tongue
Best Financial Service Sunsuper - Dream For A Better World BCM Partnership
Best Financial Service Investorville BMF
Best Financial Service RAMS Boomworks Pty Ltd
Best Financial Service Bankwest Deloitte Services
Best Financial Service Lifebroker website Evolution 7
Best Government, Science, Health & Environment Dept of Transport & Main Roads - Road Trip BCM Partnership
Best Government, Science, Health & Environment Change2 2011 Change2
Best Government, Science, Health & Environment Championship Moves Deepend
Best Government, Science, Health & Environment NGIA Increase Your Plant/Life Balance IdeaWorks
Best Government, Science, Health & Environment Spotlight Leo Burnett
Best Government, Science, Health & Environment Gold Coast Rapid Transit Project Website Development R&B Creative Communication
Best Government, Science, Health & Environment Live Traffic NSW iPhone App TigerSpike Pty Ltd
Best Integration with an Offline Campaign Enjoy The Ride 303LOWE
Best Integration with an Offline Campaign Triumph - The Art of Shaping BCM Partnership
Best Integration with an Offline Campaign NGIA Increase Your Plant/Life Balance IdeaWorks
Best Integration with an Offline Campaign Brisbane Festival 2011 Liquid Interactive
Best Integration with an Offline Campaign 5X Mutant Gum Soap Creative
Best Integration with an Offline Campaign My Car Is Your Car WhybinTBWATequila
Best Learning & Education The Me Project 303LOWE
Best Learning & Education Dept of Transport & Main Roads - Road Trip BCM Partnership
Best Learning & Education Change2 2011 Change2
Best Learning & Education myWorld Atlas MeTTro Pty Ltd
Best Learning & Education School A to Z NSW Dept. Education and Communities
Best Learning & Education Building Multicultural Australia - Simulation SBS
Best Learning & Education Ausgrid & Taronga Zoo Y&R Brands
Best Mobile Advertising or Marketing Pepsi Max Top Mates Clemenger BBDO (Sydney) Pty Ltd
Best Mobile Advertising or Marketing Vodafone Amazing Race Mobile App Tongue
Best Mobile Advertising or Marketing Fanta More Fun Less Serious Webling Interactive
Best Mobile Advertising or Marketing Lexus CT City Challenge Webling Interactive
Best Mobile Advertising or Marketing Pedigree Dog-A-Like WhybinTBWATequila
Best Mobile Advertising or Marketing Carpark Challenge WhybinTBWATequila
18th Annual Australian and NZ Interactive Media Industry Association Awards Finalists Page 2 of 4

5. 2012 AIMIA Awards Finalists by category listed alphabetically by organisation
Category Website, application or project Organisation
Best Application on a Tablet or Mobile Play School Art Maker ABC Innovation
Best Application on a Tablet or Mobile Contemporary - Art Gallery of NSW Art Gallery of NSW
Best Application on a Tablet or Mobile Cowboys & Aliens: The Kids Beachball Media
Best Application on a Tablet or Mobile The SMH/The Age Apps (for iPad) Fairfax Digital
Best Application on a Tablet or Mobile Outware Mobile MSO Learn Outware Mobile
Best Application on a Tablet or Mobile myCCA on the move Webling Interactive
Best Application on a Tablet or Mobile Pedigree Dog-A-Like WhybinTBWATequila
Best News, Media or Reference The SMH/The Age Apps (for iPad) Fairfax Digital
Best News, Media or Reference Sunglass Hut Inner Circle Moon Communications Group Pty Ltd
Best News, Media or Reference News.com.au News Digital Media
Best News, Media or Reference BBC Hubs R&B Creative Communication
Best News, Media or Reference Dragon Children SBS
Best News, Media or Reference SBS World News Australia iPhone and iPad App TigerSpike Pty Ltd
Best News, Media or Reference 7News App Yahoo!7
Best Non-profit GoodStart Mircosite DevotionDigital
Best Non-profit Community Seeds Imagination
Best Non-profit RDNS Reflections Lava Web Creations
Best Non-profit RedNoseMe MeTTro Pty Ltd
Best Non-profit Target Nuclear Weapons Pollen Digital
Best Non-profit FlyBuys Reactive Media
Best Non-profit Sydney Opera House PLAY Portal Viocorp
Best Retail or Online Commerce Dr. Cotton website Evolution 7
Best Retail or Online Commerce SKINS Quick Fit Station IdeaWorks
Best Retail or Online Commerce Getprice News Digital Media
Best Retail or Online Commerce Moshtix News Digital Media
Best Retail or Online Commerce Cricket Australia Big Bash League Reactive Media
Best Retail or Online Commerce Woolworths App iPhone and Android TigerSpike Pty Ltd
Best Retail or Online Commerce Jetstar.com Visual Jazz
Best Retail or Online Commerce eCommerce Website for Rusty WeAreDigital.
Best Sport ASICS Run With Me IdeaWorks
Best Sport SKINS Quick Fit Station IdeaWorks
Best Sport Rituals of Confidence Naked Communications
Best Sport Rugby World Cup 2011 Match Centre - FOX SPORTS Premier Media Group (Fox Sports)
Best Sport Cricket Australia Big Bash League Reactive Media
Best Sport Tour de France SBS
18th Annual Australian and NZ Interactive Media Industry Association Awards Finalists Page 3 of 4

6. 2012 AIMIA Awards Finalists by category listed alphabetically by organisation
Category Website, application or project Organisation
Best Tourism or Travel YHA Facebook and Mobile booking Boomworks Pty Ltd
Best Tourism or Travel South Australia Tourism Commission Deloitte Services
Best Tourism or Travel Dreamworld's 30th Birthday Pusher
Best Tourism or Travel Sydney Opera House PLAY Portal Viocorp
Best Tourism or Travel Jetstar.com Visual Jazz
Best Use of Social Media SLiDE FOXTEL
Best Use of Social Media We Are Hunted Hunted Media Pty Ltd
Best Use of Social Media NGIA Increase Your Plant/Life Balance IdeaWorks
Best Use of Social Media Be Super Ordinary MercerBell
Best Use of Social Media How 'SpeedKills' killed Speed Naked Communications
Best Use of Social Media Pizza Hut Feed A Friend Profero Pty Limited
Best Use of Social Media Pedigree Dog-A-Like WhybinTBWATequila
Best Use of Video Enjoy The Ride 303LOWE
Best Use of Video ABC iview service ABC Innovation
Best Use of Video Lynx Fastlife Droga5
Best Use of Video Big Stories, Small Towns Freerange Future Pty Ltd
Best Use of Video Witnessing History MercerBell
Best Use of Video How 'SpeedKills' killed Speed Naked Communications
Best Use of Video Behind the Scenes of Parklife Pusher
Effectiveness Award SKINS Quick Fit Station IdeaWorks
Effectiveness Award ASICS Run With Me IdeaWorks
Effectiveness Award World's Biggest PAC-MAN Soap Creative
Effectiveness Award 100 Days of Summer Soap Creative
Effectiveness Award Woolworths App iPhone and Android TigerSpike Pty Ltd
Effectiveness Award Foot Locker Art Prize for Foot Locker WeAreDigital.
Effectiveness Award Pedigree Dog Adoption Drive WhybinTBWATequila
The Innovation Award Perth International Arts Festival 303LOWE
The Innovation Award Dream Wall Boffswana (Digital Pictures)
The Innovation Award QuickerFeet Creative Licence Digital
The Innovation Award SKINS Quick Fit Station IdeaWorks
The Innovation Award Liquid Interactive Light Scope Liquid Interactive
The Innovation Award Viocorp liveBOX Viocorp
The Innovation Award Pedigree Dog-A-Like WhybinTBWATequila
18th Annual Australian and NZ Interactive Media Industry Association Awards Finalists Page 4 of 4