Ashley Paintsil is the director of editorial content and outreach at FashInvest. She is a content strategist for emerging fashion brands. This is her presentation deck from Open Source Fashion's Conversion Conference at Venture Hive Miami on April 29, 2015. http://freestyleconference.com

1. Running a Successful Content
Platform
with Ashley Paintsil, Content
Strategist for Emerging Fashion
Brands
@misspaintsil

2. • There’s a secret to running a successful content
platform…
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3. Content Strategy
• In its purest form content strategy is planning,
developing and managing content
• The key to bringing a successful content
strategy to life is content marketing
@misspaintsil

4. Content Marketing
• Content marketing is any marketing that
involves the creation and sharing of media and
publishing content in order to acquire and
retain customers
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5. “Traditional marketing talks at people, content
marketing talks with them.”
-Doug Kessler, Creative Director & Co-founder
of Velocity, B2B marketing agency
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6. Four Key Steps to Content Marketing
Success
1. Create your content strategy
2. Put a team together to execute your content
strategy
3. Consistently publish quality content
4. Track your content marketing return on
investment
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7. Creating your Content Strategy
Mission Statement
• Who are you and what do you stand for?
• Write this down- you may not think you have
to, but you do
• Habakkuk 2:2 “Write the vision; make it plain
on tablets, so he may run who reads it.”
– Write the vision down and make it plain, so your
team can run with it
@misspaintsil

8. Creating your Content Strategy
• Who is my audience- who do I want to target?
• Psychographic analysis- Who are they? Where
do they live? What do they watch on TV?
What do they like to eat? What do they drive?
What do they like to spend their money on?
• You're asking yourself all these questions
because you are supposed to be filling a need
for them in your content. How does your
content help fulfill their need?
@misspaintsil

9. Putting Together a Team
• What will your team look like?
• Editor
• Community Manager
• Designer
• Contributors
• SEO Specialist
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10. Publishing Quality Content
• Make an execution plan
• Where will I publish my content?
• When will I publish my content?
• How will I publish my content?
• All depends on who you are trying to reach
• Create an editorial calendar to keep you organized
and to make sure you have a consistent flow of
content
– Make sure you build in SEO into all your content with
meaningful keywords
@misspaintsil

11. Publishing Quality Content
• What content publishing platform will you
use?
• Best places to create content
• Wordpress
• Blogger
• Medium
• Your own website
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12. Publishing Quality Content
• What social media will you use? Because content is useless unless its being pushed
out into the world.
• Try different platforms. What fits your audience, where do you connect best with
your audience
• Twitter (essential)
• Facebook
• Snapchat (becoming increasingly becoming important)
• Instagram
• Tumblr
• Meerkat
• Persiscope
• Ello (search for other alternative social networks)
• WeChat
• What’s App
• Ask yourself ,what social network resonates most with my audience
@misspaintsil

13. Measuring your Content Strategy
Success
• Analytics, analytics, analytics
• Google Analytics
• Measure your success in real-time
• Ask yourself what worked and what didn’t
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14. Brands doing content marketing right
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15. Brands doing content marketing right
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16. Brands doing content marketing right
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17. I can help you with your content!
• Instagram: @misspaintsil
• Snapchat: alwaysinvogue
• Twitter: @misspaintsil
• LinkedIn: Ashley Paintsil
• Email: ap@fashinvest.com
@misspaintsil