Slides from presentation at the Lincolnshire Heritage Forum on 16th November 2010.

1. AN INTRODUCTION TO SOCIAL MEDIA
Museums & Heritage Sites
Presented by Celia Lacy

2. The Social Media Puzzle

3. : s o c i a l
Have a
conversation
Share your ideas
Discuss a topic
Give a
compliment
Introduce
yourself
Make friends
Feel appreciated
Smile!
Boost your
confidence
Laugh

4. : m e d i a
article
video
audio
image
message mini-diary
film
journal
podcast
gallery

6. H y p e revolution CHAT
rumours talk phenomenon
fiction facts STORIES fads
C R A Z E S twaddle FRENZY
: truth

7. SOCIAL NETWORKING
Years to reach 50
million users:
 Radio (38 years)
 TV (13 years)
 Internet (4 years)
 iPod (3 years)
200 million
users in less
than a year

10. BUSINESS SOCIAL NETWORKING
80% of
companies use
social media for
recruitment
Of these,
95% used
LinkedIn

12. CONTENT SHARING
YouTube is the
second largest
search engine on
the planet
24 hours of
video footage
are uploaded to
YouTube every
minute

14. MICRO BLOGGING
Over 90 million
tweets pass
through Twitter
each day
Celebrity tweeters
Ashton Kutcher and
Ellen Degeneres
(combined) have more
Twitter followers than
the populations of
Ireland, Norway or
Panama.

16. Toolbox & Tips

17. A presence on appropriate social media
channels to suit the organisation
Aim for:
Consistent, distinctive brand & tone of voice
Regular creation of engaging content
A quality foundation of connections
and networks relevant to the organisation &
it’s ethos
A loyal & nurtured base of fans, followers
and advocates

18. PRESENCE & NETWORK

19. FAN BASE & CONNECTIONS

20. ENGAGING THE AUDIENCE

21. ENGAGING THE AUDIENCE

22. ENGAGING THE AUDIENCE

23. BRAND IS KING

24. BRAND IS KING

25. BRAND IS KING

26. LEARN FROM OTHERS

27. Create your Social Museum

28. INSPIRATION
• Tell a story
• Document an event from the past
• Interview witnesses and create fascinating
oral histories
• Promote events through networking
• Capture objects through photography & film
• Give your museum a personality
• Encourage your visitors to support you

29. Questions

30. Celia Lacy
Social Media Consultant
celia@pavillionmarketing.com
Sources & resources at www.pavillionmarketing.com