PiQ: Airlines Social Media Following Report
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Overview of the Twitter followings of @KLM, @AmericanAir, @British_Airways and @VirginAtlantic
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PiQ: Airlines Social Media Following Report
- 2. About PiQ PiQ is a simple way to action customer audiences in real-time Social Media Listening Poor people insight CRM Customer interactions only PiQ is built on four foundations: 1. Target audiences not keywords to track customers 24x7 2. Realtime trend detection with audiences without prior knowledge required 3. Identify influencers within relevant audiences 4. Deep content analytics at users fingertips Market Research Slow, not addressable www..com
- 3. Airline Audiences - Gender Demographics 56 54 52 50 48 46 44 42 KLM American BA Virgin Percentage Male Female
- 4. Follower Influence Analysis – PI Influence score breakdown 400! 300! 200! 100! 0! Number of “Celebrities” ! (PI > 80)! 83M! 130M! 149M! 48M! KLM! American! BA! Virgin! Number of “Power Users”! 10000! 8000! 6000! 4000! 2000! 0! (50 – 79)! 64M! 92M! 68M! 54M! KLM! American! BA! Virgin! 50000! 40000! 30000! 20000! 10000! 0! Number of “Active” Users! (30 – 49)! KLM! American! BA! Virgin! Number of “Casual” Users! 250000! 200000! 150000! 100000! 50000! 0! (PI < 30)! KLM! American! BA! Virgin! 14M! 24M! 26M! 21M! 18M! 14M! 12M! 7M! Potential! Reach!
- 5. Follower Influence Analysis – Human Followers 73.60% 26.40% Virgin 59.10% 40.90% KLM 59.10% 40.90% BA 59.10% 40.90% American Human Corporate
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- 7. Celebrity followers! Ariana Grande 96! Lil B 91! Sean Maxwell 90! Felipe Andreoli 90! Jessica Alba 94! Wale Flolarin 94! Paulina Rubio 95! John Legend 93! Kenny Hamilton 92! Fearne Cotton 92! Josh Devine 92! Nash Grier 92! Lily Allen 94! Stephen Fry 94! Richard Branson 93! Olly Murs 92! Tom Fletcher 92! Josh Devine 92! Influence (PI) Score Hardwell 88! Seth Meyers 91!
- 8. @KLM Top Power Users! What’s a Power User? A power user is a very active tweeter who creates a lot of engagement and is sought out for their opinion. They are not famous ‘celebrities’ but have a high level of influence. CPI CPI is the community PeerIndex score. This is a person’s influence within the community only MORE People who are particularly influential among your audience but not celebrities can make excellent advocates on social media. CPI PI Fllwrs Bio Keith Jenkins @velvetescape 86 74 29K Founder & Publisher of the Velvet Escape luxury travel blog. Inspired by Travel. Nature. People. Music. Sports. Architecture. Airplanes. Erik de Vlieger @EWdeVlieger 91 69 9K Onafhankelijke twitteraar die mensen wil verrassen. Dit tot ergernis van de politiek correcte progressieven en establishment rechts. Roos van Vugt @roosvanvugt 90 72 13K werkt @socialembassy - #merkwerker - leest nog steeds de krant - mama v 4 - RaadvAdvies bij Sciomino.nl - luisteraar - Spanjofiel - highheels liever barefoot Marco Derksen @marcoderksen 89 73 22K Oprichter/partner Upstream, Marketingfacts, Arnhem Direct, SportNext, TravelNext, RvT VPRO, Bestuur Luxor Live, social business, onderwijs, fotografie en vader!
- 9. @AmericanAir Top Power Users! What’s a Power User? A power user is a very active tweeter who creates a lot of engagement and is sought out for their opinion. They are not famous ‘celebrities’ but have a high level of influence. CPI CPI is the community PeerIndex score. This is a person’s influence within the community only MORE People who are particularly influential among your audience but not celebrities can make excellent advocates on social media. CPI PI Fllwrs Bio Jason Rabinowitz @AirlineFlyer 92 71 9K #AvGeek researching and writing things about airlines, airplanes and travel. One of @routehappy's data guys. Iain Mallory @MalloryOnTravel 90 79 49K Engaging with the World in 140 or less; #Traveller #Adventurer #Explorer #Writer #Photographer Wannabe #Stormchaser #Coffeeaddict #Prolifictweeter #Goodguy Matt @LandLopers 90 79 42K Travel blogger, writer and photographer specializing in luxury adventure travel. Social media strategist and general gadabout. 7 continents and 60+ countries Jon Ostrower @jonostrower 89 76 43K Aerospace & Boeing beat reporter for The Wall Street Journal. Re-adopted Washingtonian. Unapologetic geek.
- 10. @British_Airways Top Power Users! What’s a Power User? A power user is a very active tweeter who creates a lot of engagement and is sought out for their opinion. They are not famous ‘celebrities’ but have a high level of influence. CPI CPI is the community PeerIndex score. This is a person’s influence within the community only MORE People who are particularly influential among your audience but not celebrities can make excellent advocates on social media. CPI PI Fllwrs Bio Jon Ostrower @jonostrower 86 74 29K Aerospace & Boeing beat reporter for The Wall Street Journal. Matt @LandLopers 86 79 42K Travel blogger, writer and photographer specializing in luxury adventure travel. Anna Silva O’Reilly @mrsoaroundworld 86 74 13K Luxury travel writer & blogger, MBA & Social Media + Marketing Consultant. Tomasz Schafernaker @Schafernaker 85 64 23K Meterologist and TV Presenter. Views and retweets are my own and not of the Met Office and BBC. Chris Osburn @tikichris 92 55 6K London-based American freelance creative, photographer, writer and blogger.
- 11. @VirginAtlantic Top Power Users! What’s a Power User? A power user is a very active tweeter who creates a lot of engagement and is sought out for their opinion. They are not famous ‘celebrities’ but have a high level of influence. CPI CPI is the community PeerIndex score. This is a person’s influence within the community only MORE People who are particularly influential among your audience but not celebrities can make excellent advocates on social media. CPI PI Fllwrs Bio Jon Ostrower @jonostrower 88 74 29K Aerospace & Boeing beat reporter for The Wall Street Journal. Matt @LandLopers 87 79 42K Travel blogger, writer and photographer specializing in luxury adventure travel. Anna Silva O’Reilly @mrsoaroundworld 87 74 13K Luxury travel writer & blogger, MBA & Social Media + Marketing Consultant. PlaneMad News @planemadblog 87 55 3K An #avgeek who provides the latest Commercial Aviation/ Airlines News, Pictures and Videos. Chris McGinnis @cjmcginnis 86 71 18K Travel correspondent & consultant on TV, in print and online. #TravelSkills chat host.
- 12. Want more?! Competitors • Identify their influencers • Identify the content which drive their audience • Build strategies to beat them Real-time • Track and respond to audience trends in real-time • See daily snapshots of audience affinity and content behaviour • Benchmark against your competitors Contact PeerIndex today Sales@PeerIndex.com Follow us on Twitter: @PeerIndex Read our Blog: blog.peerindex.com
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