2. What We Do
Location & context aware software for retail
and other indoor applications
3. Marketing
A social and managerial process by which
individuals and groups obtain what they need
and want through creating, offering, and
exchanging products (or services) of value
with others.
4. Marketing Management
The process(es) of planning and executing the
conception, pricing, promotion, and
distribution of goods and services to create
exchanges that satisfy individual and
organizational objectives.
14. Corporate Culture and Performance,
John Kotter and James Heskett
Over an 11-year period leading up to the books’
publication, Kotter and Heskett found that the former
(strong-culture companies) outperformed the latter by:
• Increasing revenues an avg. of 682% vs. 166%
• Expanding workforces by 282% vs. 36%
• Growing their stock prices by 901% vs. 74%
• Improving their net incomes by 756% vs. 1%
20. • School
• Clinic
• Museum
• Park
Community Investment
• More than $
• Researched
• Aligned
• ROI
21. • School
• Clinic
• Museum
• Park
Strategic Community Investment
• More than $
• Researched
• Aligned
• ROI
• Long-term
• Differentiating
• Cultural
25. Answer these questions:
1. What do we do?
2. How do we do it?
3. Whom do we do it for?
4. What value are we
bringing?
26. 2. Have a clear vision and communicate it
-Wall Street Journal – “the world's most influential business thinker”
-Fortune magazine – “the world's leading expert on business strategy”
27. Remarkable contributions are typically
spawned by a passionate commitment
to transcendent values such as beauty,
truth, wisdom, justice, charity, fidelity,
joy, courage and honor.
28. Remarkable contributions are typically
spawned by a passionate commitment
to transcendent values such as beauty,
truth, wisdom, justice, charity, fidelity,
joy, courage and honor.
36. Pick the right Strategic Community
Investment?
Plan
Do
Review
Partner
Choice?
37. Inputs: Partner Selection
1. mission statement
2. values
3. vision (if they have one)
4. most recent sales (or pre-revenue)
5. monthly sales (if any)
6. pro forma annual sales
7. company and individual names of board
members / investors (if any)
8. company and individual names of 10 (or
more?) largest current (and target) customers
9. company and individual names of largest
current (and target) other creditors, like key
suppliers, bank, etc.
10. industry they are in (SIC or other useful
standardized category?)
11. sub-sector industry, if appropriate
12. top competitors (if any)
13. product(s) offered
14. service(s) offered
15. costs of products / services
16. company location(s)
17. employee location(s)
18. budget - monthly, annual
19. company cost of qualified lead acquisition
20. other company/workforce intangible(s) or
preference(s)
38. A candle loses nothing
lighting another
candle.
- James Keller
39. Ways to contact me
Steve Guengerich
Twitter: @sguengerich
Blog: www.Guengerich.com
LinkedIn: www.linkedin.com/in/guengerich
Thanks!
