Gareth Jones' slides from the February 2012 webinar by People Management magazine, social media @ work: opportunity or danger?

1. “Opening up the water cooler
conversation is probably one
of the biggest opportunities in our
working lifetimes to improve
business performance”
Me! February 29th 2012

2. M
K
G
T
N INNOVATION
FEEDBACK
HR
INSIGHT
CUSTOMERS NPD
LOYALTY
S
E
CANDIDATES ADVOCACY
A
S
L TRUST OPENESS
C S COLLABORATION
U T E V
S R

3. You cant be social outside if you are not social inside
M
K
G
T
N
INNOVATION
FEEDBACK
HR INSIGHT
CUSTOMERS NPD
HR LOYALTY ADVOCACY
S CANDIDATES
E
A
S TRUST
L OPENESS
C S COLLABORATION
U T E V
S R

4. Killing the conversation

5. Control

6. “Employers need to
…participate in the
conversation on an
informed, authentic basis.
That sometimes means
saying „as a company we
are not perfect’ and
admitting your mistakes”
Mathew Davies. UK HR Director, Logica

7. Food for thought…
You no longer control access to the technology or content of the
conversation so stop trying to.
Recognise the huge benefits of opening up the conversation –
trust, authenticity, collaboration.
The conversations are happening anyway, whether you like it or
not. Be part of it rather than just the subject.
Social media exposes cracks in your engagement levels, it
doesn’t cause them.
There is a bigger picture here – social media is simply the power of
the internet manifesting itself as it matures. But it is here to stay.
Social media isn't just a marketing channel - its the biggest
opportunity to gain insight into your business since MBWA.

8. BrubakerHR
Collaborative Insight
Gareth Jones
BHR
Inmate
@garelaos
enquiries@brubakerhr.com
07880 742581