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THE FUTURE 
OF SALES
Are you prepared?
Your customer is changing.
Connected.
Informed.
Empowered.
ENSURING VALUE
You physically cannot be in 
every sales meeting to ensure value.
So you train…
But is it working?
If you are training for this…
Don’t get stuck with this.
WHAT YOU CAN DO
Don’t you wish you could know…
Don’t you wish you could know… 
How your sales meetings are really going?
Don’t you wish you could know… 
How your sales meetings are really going? 
If your sales reps are truly adding value?
Don’t you wish you could know… 
How your sales meetings are really going? 
If your sales reps are truly adding value? 
Where to focus your coaching and training?
Get inside the minds of your prospects.
Ask them about their experience after key interactions.
How does this work? 
It sounds like magic.
How does this work? 
It sounds like magic.
Prospect has experience and takes a 1 minute survey.
Prospect has experience and takes a 1 minute survey. 
Alerts are generated.
Prospect has experience and takes a 1 minute survey. 
Alerts are generated. 
You take action.
Prospects can answer one of three ways.
Prospects can answer one of three ways. 
You receive alerts based on their answers.
Prospects can answer one of three ways. 
You receive alerts based on their answers. 
Then, you tailor your approach to their response.
Positive
High Five
Positive 
Everything is going well and your 
pipeline forecast is accurate.
Negative
Negative 
Course Correct
Course correct and save the deal. 
Negative
Non-response
Touch Base
Non-response 
Reach out more proactively and 
discount pipeline forecast.
SHOW ME THIS MAGIC
https://www.people- metrics.com/es.asp?gs=7dce47AMjaxc1jmKWu1HatfvbW9hBq95xpodOZDocu6kDpJOrOwAk7aZ 
https://www.people- metrics.com/es.asp?gs=7dce47AMjaxc1jmKWu1HatfvbW9hBq95xpodOZDocu6kDpJOrOwAk7aZ
LESSONS LEARNED
1 year of beta testing this concept.
1 year of beta testing this concept. 
We focused on high-touch, complex sales.
#1: PROSPECTS RESPOND
In the beginning, we had a pretty good average response rate of 23%.
In the beginning, we had a pretty good average response rate of 23%. 
But, we knew we could do better.
We introduced an innovative email invite.
And the response rate went up.
And the response rate went up. 
12 points to 35%!
#2: BEHAVIORS DRIVE VALUE
Being a good listener and well prepared 
is the price of admission.
Being a good listener and well prepared 
is the price of admission. 
Being knowledgeable and consultative are the meeting value drivers now.
The unique and unexpected is what will win the deal.
Proactive 
Consultative 
Knowledgeable 
Went Above and Beyond 
Well Prepared 
Good Listener 
Value 
The PeopleMetrics Sales Value Model
Proactive 
Consultative 
Knowledgeable 
Went Above and Beyond 
Well Prepared 
Good Listener 
The PeopleMetrics Sales Value Model 
Value
Value 
The PeopleMetrics Sales Value Model 
Proactive 
Consultative 
Knowledgeable 
Went Above and Beyond 
Well Prepared 
Good Listener
Value 
The PeopleMetrics Sales Value Model 
Proactive 
Consultative 
Knowledgeable 
Went Above and Beyond 
Well Prepared 
Good Listener
“Kate, Alayna, and Xand 
are very knowledgeable and have taken the time 
to understand our needs and objectives. 
Time well spent!” 
C Spire Wireless Customer Satisfaction Analyst
“Kate, Alayna, and Xand 
are very knowledgeable and have taken the time 
to understand our needs and objectives. 
Time well spent!” 
C Spire Wireless Customer Satisfaction Analyst
“In a short time frame, I was able to get a 
high level overview of PeopleMetrics' offering. 
Both Kate and Xand were interested in my company's situation, 
knowledgeable and understood the need. 
The dialogue was very supportive and friendly.” 
MetLife HR Partner
“In a short time frame, I was able to get a 
high level overview of PeopleMetrics' offering. 
Both Kate and Xand were interested in my company's situation, 
knowledgeable and understood the need. 
The dialogue was very supportive and friendly.” 
MetLife HR Partner
Value 
Proactive 
Consultative 
Knowledgeable 
Went Above and Beyond 
Well Prepared 
Good Listener 
The PeopleMetrics Sales Value Model
“Great knowledge of products and 
service being presented. Took the time to provide 
clear feedback to questions and asked questions we might have not thought to answer and provided reasons why these are areas to understand. 
Great overall presentation and 
provided a clear picture of what is offered, 
and can be of added value to our team.” 
Senior VP City National Bank
“Great knowledge of products and 
service being presented. Took the time to provide 
clear feedback to questions and asked questions we might have not thought to answer and provided reasons why these are areas to understand. 
Great overall presentation and 
provided a clear picture of what is offered, 
and can be of added value to our team.” 
Senior VP City National Bank
#3 AMAZE YOUR PROSPECTS
Value 
The PeopleMetrics Sales Value Model 
Proactive 
Consultative 
Knowledgeable 
Went Above and Beyond 
Well Prepared 
Good Listener
Good is not good enough anymore, reps 
need to be great to add true value
Good is not good enough anymore, reps 
need to be great to add true value 
“Top Box” scores on overall meeting value 
drives likelihood to close.
A rep who goes Above and Beyond is at a distinct advantage over those who don’t.
“We received a book that was mentioned [during the conversation] in the mail. 
After our second meeting 
we received additional information regarding 
a specific question that was asked.” 
First National Bank Marketing Leader
“We received a book that was mentioned [during the conversation] in the mail. 
After our second meeting 
we received additional information regarding 
a specific question that was asked.” 
First National Bank Marketing Leader
“Just simply went above and beyond 
to circle back around and make sure we understood 
the value that PeopleMetrics can bring. 
Not just to sell a service, 
but to truly explain and adapt 
while speaking to us how we could 
work together as a team.” 
Senior VP 
City National Bank
“Just simply went above and beyond 
to circle back around and make sure we understood 
the value that PeopleMetrics can bring. 
Not just to sell a service, 
but to truly explain and adapt 
while speaking to us how we could 
work together as a team.” 
Senior VP 
City National Bank
#4: POTENTIAL MASSIVE ROI
There is immediate ROI in consistently 
reaching out for prospect feedback.
There is immediate ROI in consistently 
reaching out for prospect feedback. 
Our beta testing clients have saved 
millions of dollars of deals using 
course correct alerts alone.
“The team did a nice job of answering our questions 
overall and tailoring the presentation to our request. 
Marketing EVP 
Eli Lilly
“The team did a nice job of answering our questions 
overall and tailoring the presentation to our request. 
The meeting was valuable but the lack of interface 
to a CRM system is not ideal for Lilly from a 
long-term solution upon our internal team debrief.” 
Marketing EVP 
Eli Lilly
One deal saved can pay for this program… 
…completely.
One deal saved can pay for this program… 
…completely.
A FINAL WORD…
Close More Sales
Close More Sales 
Optimize Training 
Dollars
Close More Sales 
Optimize Training 
Dollars 
Improve Accuracy of Forecasts
Close More Sales 
Optimize Training 
Dollars 
Improve Accuracy of Forecasts 
Show Prospects What You Are Like to Work With
Close More Sales 
Optimize Training 
Dollars 
Improve Accuracy of Forecasts 
Show Prospects What You Are Like to Work With
What is VoP 
don’t be this. 
Embrace the future,
Be this.
THANK YOU
HOW TO REACH ME 
Sean McDade, CEO 
@smcdade 
sean.mcdade@peoplemetrics.com 
www.peoplemetrics.com 
Want the slides? 
info.peoplemetrics.com/richardson

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Voice of the Prospect: The Future of Sales

  • 1. Want the slides? info.peoplemetrics.com/richardson THE FUTURE OF SALES
  • 2.
  • 4.
  • 5. Your customer is changing.
  • 6.
  • 8.
  • 10.
  • 13. You physically cannot be in every sales meeting to ensure value.
  • 15. But is it working?
  • 16. If you are training for this…
  • 17. Don’t get stuck with this.
  • 19. Don’t you wish you could know…
  • 20. Don’t you wish you could know… How your sales meetings are really going?
  • 21. Don’t you wish you could know… How your sales meetings are really going? If your sales reps are truly adding value?
  • 22. Don’t you wish you could know… How your sales meetings are really going? If your sales reps are truly adding value? Where to focus your coaching and training?
  • 23. Get inside the minds of your prospects.
  • 24. Ask them about their experience after key interactions.
  • 25. How does this work? It sounds like magic.
  • 26. How does this work? It sounds like magic.
  • 27. Prospect has experience and takes a 1 minute survey.
  • 28. Prospect has experience and takes a 1 minute survey. Alerts are generated.
  • 29. Prospect has experience and takes a 1 minute survey. Alerts are generated. You take action.
  • 30. Prospects can answer one of three ways.
  • 31. Prospects can answer one of three ways. You receive alerts based on their answers.
  • 32. Prospects can answer one of three ways. You receive alerts based on their answers. Then, you tailor your approach to their response.
  • 35. Positive Everything is going well and your pipeline forecast is accurate.
  • 38. Course correct and save the deal. Negative
  • 41. Non-response Reach out more proactively and discount pipeline forecast.
  • 42. SHOW ME THIS MAGIC
  • 43. https://www.people- metrics.com/es.asp?gs=7dce47AMjaxc1jmKWu1HatfvbW9hBq95xpodOZDocu6kDpJOrOwAk7aZ https://www.people- metrics.com/es.asp?gs=7dce47AMjaxc1jmKWu1HatfvbW9hBq95xpodOZDocu6kDpJOrOwAk7aZ
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49.
  • 51. 1 year of beta testing this concept.
  • 52. 1 year of beta testing this concept. We focused on high-touch, complex sales.
  • 54. In the beginning, we had a pretty good average response rate of 23%.
  • 55. In the beginning, we had a pretty good average response rate of 23%. But, we knew we could do better.
  • 56. We introduced an innovative email invite.
  • 57.
  • 58. And the response rate went up.
  • 59. And the response rate went up. 12 points to 35%!
  • 61. Being a good listener and well prepared is the price of admission.
  • 62. Being a good listener and well prepared is the price of admission. Being knowledgeable and consultative are the meeting value drivers now.
  • 63.
  • 64. The unique and unexpected is what will win the deal.
  • 65. Proactive Consultative Knowledgeable Went Above and Beyond Well Prepared Good Listener Value The PeopleMetrics Sales Value Model
  • 66. Proactive Consultative Knowledgeable Went Above and Beyond Well Prepared Good Listener The PeopleMetrics Sales Value Model Value
  • 67. Value The PeopleMetrics Sales Value Model Proactive Consultative Knowledgeable Went Above and Beyond Well Prepared Good Listener
  • 68. Value The PeopleMetrics Sales Value Model Proactive Consultative Knowledgeable Went Above and Beyond Well Prepared Good Listener
  • 69. “Kate, Alayna, and Xand are very knowledgeable and have taken the time to understand our needs and objectives. Time well spent!” C Spire Wireless Customer Satisfaction Analyst
  • 70. “Kate, Alayna, and Xand are very knowledgeable and have taken the time to understand our needs and objectives. Time well spent!” C Spire Wireless Customer Satisfaction Analyst
  • 71. “In a short time frame, I was able to get a high level overview of PeopleMetrics' offering. Both Kate and Xand were interested in my company's situation, knowledgeable and understood the need. The dialogue was very supportive and friendly.” MetLife HR Partner
  • 72. “In a short time frame, I was able to get a high level overview of PeopleMetrics' offering. Both Kate and Xand were interested in my company's situation, knowledgeable and understood the need. The dialogue was very supportive and friendly.” MetLife HR Partner
  • 73. Value Proactive Consultative Knowledgeable Went Above and Beyond Well Prepared Good Listener The PeopleMetrics Sales Value Model
  • 74. “Great knowledge of products and service being presented. Took the time to provide clear feedback to questions and asked questions we might have not thought to answer and provided reasons why these are areas to understand. Great overall presentation and provided a clear picture of what is offered, and can be of added value to our team.” Senior VP City National Bank
  • 75. “Great knowledge of products and service being presented. Took the time to provide clear feedback to questions and asked questions we might have not thought to answer and provided reasons why these are areas to understand. Great overall presentation and provided a clear picture of what is offered, and can be of added value to our team.” Senior VP City National Bank
  • 76. #3 AMAZE YOUR PROSPECTS
  • 77. Value The PeopleMetrics Sales Value Model Proactive Consultative Knowledgeable Went Above and Beyond Well Prepared Good Listener
  • 78. Good is not good enough anymore, reps need to be great to add true value
  • 79. Good is not good enough anymore, reps need to be great to add true value “Top Box” scores on overall meeting value drives likelihood to close.
  • 80.
  • 81. A rep who goes Above and Beyond is at a distinct advantage over those who don’t.
  • 82. “We received a book that was mentioned [during the conversation] in the mail. After our second meeting we received additional information regarding a specific question that was asked.” First National Bank Marketing Leader
  • 83. “We received a book that was mentioned [during the conversation] in the mail. After our second meeting we received additional information regarding a specific question that was asked.” First National Bank Marketing Leader
  • 84. “Just simply went above and beyond to circle back around and make sure we understood the value that PeopleMetrics can bring. Not just to sell a service, but to truly explain and adapt while speaking to us how we could work together as a team.” Senior VP City National Bank
  • 85. “Just simply went above and beyond to circle back around and make sure we understood the value that PeopleMetrics can bring. Not just to sell a service, but to truly explain and adapt while speaking to us how we could work together as a team.” Senior VP City National Bank
  • 87. There is immediate ROI in consistently reaching out for prospect feedback.
  • 88. There is immediate ROI in consistently reaching out for prospect feedback. Our beta testing clients have saved millions of dollars of deals using course correct alerts alone.
  • 89.
  • 90. “The team did a nice job of answering our questions overall and tailoring the presentation to our request. Marketing EVP Eli Lilly
  • 91. “The team did a nice job of answering our questions overall and tailoring the presentation to our request. The meeting was valuable but the lack of interface to a CRM system is not ideal for Lilly from a long-term solution upon our internal team debrief.” Marketing EVP Eli Lilly
  • 92. One deal saved can pay for this program… …completely.
  • 93. One deal saved can pay for this program… …completely.
  • 96. Close More Sales Optimize Training Dollars
  • 97. Close More Sales Optimize Training Dollars Improve Accuracy of Forecasts
  • 98. Close More Sales Optimize Training Dollars Improve Accuracy of Forecasts Show Prospects What You Are Like to Work With
  • 99. Close More Sales Optimize Training Dollars Improve Accuracy of Forecasts Show Prospects What You Are Like to Work With
  • 100. What is VoP don’t be this. Embrace the future,
  • 103. HOW TO REACH ME Sean McDade, CEO @smcdade sean.mcdade@peoplemetrics.com www.peoplemetrics.com Want the slides? info.peoplemetrics.com/richardson