MassChallenge. Présentation in Lyon July 2014

1. 2014
LYON
The Place To Be

2. RHÔNE-ALPES REGION
Massive Demographic
Weight
ı Strong population growth: +17.6%
between 1990 and 2011
European Economic Power
Sources: INSEE 2014 and Apec 2012
High Territorial
Potential
6.2 million inhabitants
More than Ireland, Finland or Denmark
6th European region
In terms of GNP
GNP
Territory: 43,698 km2 (16, 972 mi²)
Equivalent to the size of Switzerland or Belgium
ı Welcoming 12 % of all foreign investments in
France in 2013
ı 1st French region in terms of energy production
ı Favorite French region for young professionals
GNP

3. GREATER LYON
Competitive place
ı Population: 1.3 million inhabitants1
(+ 4 % in 5 years)
ı 42 % of the population is less than 25 years old1
ı One of the biggest European labor market
Attractive City
ı 62 consulates and embassies2
ı More than 13,000 foreign students3
Institutional innovation:
Metropole of Lyon, a unique interlocutor
ı Rhône area and the Greater Lyon will merge to create the
first Metropolis in France
ı Objectives :
ı Clearer public policy
ı More flexibility with public policy means
ı Rationalized public action
1 INSEE 2011/ 2Maison des Français à l’Etranger 2013 / 3 PRES 2013
58 municipalities united
52,715 HECTARES
High-speed trains

4. WHY LYON: 15 ASSETS
gourmet
athletic
lively
humanist
endearing
ambitious
avant-
gardist
international
attractive
skilled
innovative
dynamic
collective
connected
welcoming
LYON

5. 5.5 billion € invested
in regional R&D
in 2011,
or approximately
of R&D investment
in France4
DYNAMIC LYON
ECONOMIC
ENVIRONMENT
Strong
ENTREPRENEURSHIP
DYNAMICS
102,000
Public sector
organizations and
private companies2
1 Unistatis / 2INSEE / 3Acoss-Urssaf 2012 / 4MESR DGESIP/DGRI-SIES / 5INSEE 2013 / 6Aderly 2013
32,000 R&D jobs2
12%
80,000 jobs
Despite the economic crisis, Lyon holds on:
Unemployment rate in Lyon : 9.2% - unemployment rate in France : 9.9%5
In 2013, 77 companies set up with the support of the Economic Development Agency – 55% are foreign companies
NEW COMPANIES
CREATED in the
Lyon urban area in
20122
France’s TOP
industrial urban area
(after Paris region)3
14,800
1,825 jobs to be created within the next 3 years6
with a strong industrial base
industryservices
Over 500,000
privately
employed
workers
(source: Unistatis)

6. INNOVATIVE LYON
COMPETITIVE SECTORS
Vaccines and diagnostics
LYON KNOWN FOR ITS BUSINESS-FRIENDLY STRUCTURES
5 CLUSTERS with international reach
Medical and Healthcare Sector : 44,900 jobs
Digital Sector : 2nd urban area in France, 4,000 companies, 34,200 jobs
Biotech Sector : 14,800 jobs
Environmental chemistry Transport system in the
urban area
Textiles and flexible materialsDigital entertainment

7. SKILLED LYON
France’s TOP center of university and R&D in France
130,000
10% are from abroad
Students1
PhD students
Researchers
13,300
1,800 Foreign PhD students1
6,000
1st
For quality of studies2
French city
1 PRES 2013 / 2Palmarès 2013-2014 L’Etudiant.fr / 3Grand Lyon Economie, ENS, INSA, Centrale Lyon, EM Lyon, Financial Times, Usine Nouvelle Mars 2013, Le Point
INSA Lyon: 3rd best engineering school in France
Centrale Lyon: in the top 20 of France’s best engineering schools
EM Lyon: 3 campus (Lyon, Geneva, Shangai), 3rd best business school in France, 9th in Europe,
the only one to appear in Forbes’ best MBAs ranking
ENS Lyon: 433 PhD students, more than 1,000 researchers and professors
Cédric Villani, Fields Medal 2010, famous mathematician3

8. INTERNATIONAL LYON
1,500 ECONOMIC
DECISION-MAKING CENTERS BUSINESS LEADERS
INTERNATIONAL
INSTITUTIONS

9. THEY CAME TO LYON!
Clint Eastwood, actor
& film director
Léonard Slatkin,
music director of the
Orchestre National
de Lyon
Benjamin Millepied, danser & choreographer
Xi Jinping, President of the People’s Republic of China
Tony Parker,
basketball player
Gérard Depardieu, actor
Christine Lagarde,
Managing Director of the IMF
Mario Monti, former European
Commissionner and Prime Minister of Italy
Quentin Tarantino,
actor & film director
Renzo Piano,
architect
Former music director of the
Opéra de Lyon
Pierre Soulages,
painter, engraver
& sculptor

10. LYON FRENCH TECH
Think Big!

11. Create the conditions on our
territory that will enable
French Tech – Goals & Ambitions
Startups to
emerge
And to develop
internationally
To consolidate
The objectifs are
100 new startups
present each year in an accellerator within 3 years.
15 new Tech Champions
(with international scope) within 10 ans.
But already now
promote current Tech Champions.

13. An Increasing Policy Focus on Suppurting Innovative
Entrepreneurship

14. The Digital Hubs in
the Lyon
Metropolitan Area
Vitrine de la French
Tech et de la ville
de demain
Vitrine de la French
Tech et de la ville
de demain

15. Accelerate the « go to market »
and the international development

16. Why a Totem Building for the French Tech
• Objectif : Support high potential startups (future tech champions) by setting up all in one place the conditions for
success: Link to investors, acceleration of market introduction, high value adding offers
• 3 missions :
• To become an emblematic ecosystem of innovation and digital entrepreneurship on our territoriry, with a
strong national and international visibility.
• To incarne the French Tech dynamics in innovation, collaborative working and animation.
• To become the catalysor of French Tech initiatives by connecting to the entire ecosysteme.
• Description:
• 2500 m2 to host the startups, the entrepreneurs, project developors, the stakeholders of the ecosysteme
(coworking, incubators, meeting facilities ..)
• An accelerator for high potential startups (presence of one or several accelerators with international
dimension, thematic or non-thematic)
• A place open for meetings, animation, eduction, events etc.
• A place stimulation open innovation and the linking of startups and big companies.

17. An exceptionnel site for the development of future Tech
Champions
A Totem Site at the Confluence : la Halle
Girard
An exceptionnel building with a strong visibility and
flexible in its configuration
In the heart of an urban district incarning the city of
tomorrow…
Interesting real estate opportunities for the future
development of companies on site or closeby
Good accessibility
A large space (3000m2) dedicated to innovation,
accelaration of startups, animation…
Total renovation scheduled for the 2016

18. The strategy to get there
1. A reninforce spécialisation within expertices
and key digital competences, targeting
strategic markets with high growth rates.
2. A service offer with high added value in the
entire enterpreneur value chain, aiming at
accerating market entrance and
international development.
3. Position French Tech Lyon in the heart of
economic policies in the Lyon Metropole.
Grand Lyon
Métropole
Intelligente
Grand Lyon
Métropole
Intelligente
EntrepreneuriatEntrepreneuriat
NumériqueNumérique
AttractivitéAttractivité InnovationInnovation
•Smart City
•Education
•E-services
•Santé
•Procédés et
matériaux
Contenus
numériques /
Logiciels
BtoB
Big Data
Robotique &
objets
connectés
Plateformes
web

19. Strengths – and limits
A Dense critical mass
I A confirmed economic strength: 2nd digital hub in France (4000 entreprises, 34000 emplois)
I Success stories of national and international dimensions ;
I A tradition for working in networks: Clusters, associationa, events and salons…
A complet and diversified écosystème
I Strong digital expertise
I Schools and universities feeding high quality into the ecosysteme.
I Internationally reknown laboratoires
I An environnement propice for digital startups due to good education offer, services, finance, infrastructures, life quality
etc.
The « état d’esprit »
I Strong entrepreurship values
I Presence of important industrial players contributing to en entrepreneurship climate
I An innovation culture
Strenghts
A poor visibility of the ecosystem
Today, no site representets the dynamics of the digital ecosystem
Limits
Critical Mass - Diversity - Complete ecosystèm - Etat d’esprit

21. Objectif :
Generate more startups in Lyon
Position:
Emergence (ante-création + post-
création up to 18 monts)
Target :
Innovative projects (technologique
ou non) led by ambitious teams
Pilot :
Fondation Pour l’Université de Lyon
Key numbers
250 000 € public funding (GL & RRA)
100 candidats for the first édition
145 000 € private funding (édition 1)
315 000 € financement privé (trois 1ères éditions)
34 partners
1 parrain, 10 ambassadors
& numerous mentors and experts

22. Contenu du programme
• A competition with a total dotation of 100 000 €
• A flexible programme of accompanying:
Free choice amongst multiple offers:
- created especially for Lyon Startup
- already existing but negociated for the candidates of Lyon Startup
•1 education for entrepreneurship (EM Lyon)
•1 priviliged access to co-working spaces
•1 formule of mentoring involving high level experts and entrepreneurs
•1 interface with the large companies
• « one to one » meetings with investissors

23. Round 1
Round 2
Round 3
Journée de lancement
8/09/2014
100 candidats
Journée des incubateurs
mi-nov. 2014
40 candidats (40*500 €)
+ 20 nouveaux entrants
Journée Business & croissance
mi-février 2015
Labellisation Lyon Startup :
20 candidats ante-création (20 * 1000 €) +
10 nouveaux entrants post-création (<18 mois)
Journée du financement et finale LSU
Avril 2015
Lauréats :
« Eclosion »: 3 * 5 000 € ante-création
« Révélation » : 1 * 15 000 € post-création
Programme

24. Program
• Open for candidatures, 14 mai 2014 (conférence de presse)
• Launch of programme, 8 Septembre 2014
• Final, April 2015
Total duration of program : 8 months divided in 3 rounds