8. Percept creates multiple records with its first film
‘Pyar Mein Kabhi Kabhi’ (1999)
Percept became the first Advertising
Agency to produce a full length film
Pyaar Mein Kabhi Kabhi marked the
debut of over 100 professionals including
Singer Shaan, Raj Kaushal, Rinkie Khanna,
Dino Moreo, Sanjay Suri, Vishal Shekhar,
Salim-Sulaiman, and many more...
9. Percept & Sahara come together to execute a
Benefit Cricket Match for the Kargil Heroes (1999)
10. The web bug bites…launch of Tech Media services (2000)
Percept partners with global giant Hakuhodo (2000)
13. Percept facilitates the
Indian Cricket Team’s official sponsorship with Sahara (2001)
Conceptualized India’s first and largest sports sponsorship deal
setting the INR 100 crore barrier
14. Percept gets into the arena of ‘Talent Management’ (2001)
Rani Mukherjee – Nestle & Dabur
Amiitabh Bachchan - Rin
Rahul Dravid - Colgate
Hrithik Roshan – Tamarind, Hero Honda
18. Percept sets a trend in Children’s Cinema with its
award winning film ‘Makdee’ (2002)
19. Percept takes the ‘Sahara Film Festival’ to an
International Destination (2003)
20. Percept strategizes & executes the ‘Pune International Marathon’
for ING Vysya Life Insurance (2003)
The international marathon witnessed 5,000 runners
participating from 15 countries
26. Percept initiates ‘Walk for Life’,
an HIV awareness campaign (2004)
Top celebrities walked the ramp with HIV infected children to
show their support for the cause
27. Brings to India, for the very first time,
a 22 country Powerboat Championship Contest with F1 (2004)
30. Percept and Hero Honda brings out 3 editions of the HISA Awards
(2003, 2004, 2005)
31. Some of the renowned celebrity-brand associations
from the Percept stable
Salman Khan – Red Tape
Mallika Sherawat – 7 Up
Bipasha Basu, Dino Morea & Dia Mirza - Siyaram
SRK – Nokia, DLF, Airtel
42. Percept plays an instrumental role in creating the first
International Celebrity tie-up for ‘Reid & Taylor’ (2006)
Percept created a brand
association between ‘Reid &
Taylor’ and Pierce Brosnan for its
‘Bond with the Best’ Campaign
46. Percept pioneers the ‘Multiplex Film Revolution’ with films such as
Corporate, DOR & PAGE 3 (2005, 2006)
47. Some of the renowned Celebrity-Brand associations from the Percept stable
Karan Johar - Chivas Regal, Timond, Alfred Dunhill & Tata Indicom
MS Dhoni - Siyaram
Katrina Kaif – Nakshatra & Alokozay Tea
Preity Zinta
Head & Shoulders
62. Percept creates a powerful comeback for Hero,
launches ‘Hero MotoCorp’ at the O2 Arena, London (2011)
63. Some of the renowned celebrity-brand associations from the
Percept stable
Priyanka Chopra - J Hampstead, LUX, Tag Heuer, Sunsilk, NOKIA
Sourav Ganguly - PUMA
Yuvraj Singh – Donear, Marico, Reebok, Westside
65. Percept creates a Musical Extravaganza with
AR Rahman & MARG Constructions (2009)
66. Percept ties up with CPAA (Cancer Patient Aid Association)
to create awareness for ‘World No Tobacco Day’ (2009 & 2010)
Percept & CPAA organize the 'Percept Cup 2009' - a charity
cricket match featuring Celebrities XI v/s Doctors XI. The
match helped raise funds for CPAA in the fight against
Tobacco that leads to cancer.
Percept & CPAA organised the ‘Pink Lips’
concert 2010 to create mass awareness on
‘World No Tobacco Day’. The concert included
performances by Shaan, Shilpa Rao, Vaishali
Samant and Abhijeet Sawant
67. Percept launches and executes the historic
‘International Film Festival of India IFFI’ (2011)