On-Demand Shopper Insights For an Omnichannel World

1. On-Demand Shopper
Insights For an
Omnichannel World
April 2022

2. Meet the Speakers
Carol Fleishman
Senior Business
Development Executive
Marc Ajel
Solutions Consultant

3. Agenda
● Meet the Speakers & Premise Overview
● Visibility into the entire customer journey, across channels
● In the moment shopper sentiment and customer experience data
● Scalable, cost-effective retail execution anywhere in the world
● Real-time snapshot across the 4 P’s of your competitors
● Live Q&A

4. Meet
Premise.
Premise is a global, venture-backed
technology company headquartered in
San Francisco, with a presence in 125+
countries worldwide.
We believe fast and reliable data drives
better decisions and swifter action that
enables growth.
Whether it’s tracking the 4 P’s in real time
in every major market across the country or
monitoring competitor movements, our
team is on a mission to make accessing
that information real.
This is Data For Every Decision.

5. Trusted.
Over $150 Million Invested From
Leading Venture Capital Firms
Loved.
Join Subscribers Across Some
of the World’s Leading Global CPGs
Known.
We’re Changing The Game,
And People Are Taking Notice.

6. Why the
Top CPGs
Subscribe.
Subscriptions enable real-time visibility on
the market, store-by-store to:
■ Consistently monitor 4P performance in major
markets.
■ Utilize market trends to make data driven
adjustments.
■ Identity growth opportunities.
■ Understand the competitive landscape.
■ Detect and eliminate underperforming products.
■ Capture in-the-moment customer experiences to
improve retail execution.

7. Local Contributors
Global Brands
Premise Customer Portal:
Near Real-Time Results / Unmatched Visibility with
Store-Level Photos and Location Data / Intuitive Data
Visualizations and Insights
Crowdsourced Data Aggregation App:
Highly Engaged & Trained Locals / Millions of
Contributors / Competitive and Gig-Based
Marketplace for In-Store Tasks

8. Local Presence,
At Global Scale
A continually growing network of
Contributors compete to gather requested
insights through the mobile app, earning
money for each verified task.

9. The Modern Path to Purchase
Why Crowdsource
Shopper Insights?
● In-store insights at scale
● Quick & cost-effective results
● Non-linear omnichannel P2P
● Captures in-store regardless of
purchase cycle
● Category & channel agnostic

10. Which of the 4 P’s is the most challenging to understand
through your current data collection activities?
A. Product
B. Price
C. Placement
D. Promotion
E. All of the above
Poll Question

11. Baby Formula
Market
Research in
Thailand
premise.com
Challenge
A multinational food company was wanting to grow their existing market strength on
Baby Formula food products in Thailand. It needed to conduct a study to understand
sentiments and attitudes towards specific brands, prices, ingredients and user buying
behaviours. Their main business driver for Premise to provide insight on was what
would be the response of their customers if a new baby formula was introduced to the
market.
Premise Solution
Premise’s network of contributors and specifically parents in Thailand who actively
bought baby formula were targeted to conduct a study of their Baby Formula
brand buying choices. Contributors were sent to stores to report on stock
availability, brand presence, prices and share of shelf. Parents were then asked to
share their sentiments towards prices and the key differentiating buying decisions.
Customer Impact
Premise helped identify that there was a market for more ingredients-focused
products. The customer was shown that there was significant margin in price
flexibility allowing them to build a more premium product and brand that would still
be purchased by their consumers. Thus giving them the incentive to increase their
profit margins.
Premise client information is confidential and not for distribution.
[Photo Examples]
[Dashboard Examples]

12. Visualizing Results with Actionable Insights

13. How often do you analyze and leverage
competitive insights?
A. Weekly
B. Monthly
C. Quarterly
D. Yearly
E. Don’t have access
Poll Question

14. Challenge
A global beverage manufacturer wanted in-store visibility on a new product launch
and brand partnership. Traditional methods of data collection fell short of providing
the timely insights they were looking to find.
Premise Solution
Premise performed 1,100 retail audits across the US to monitor product presence
and placement relative to competitors. The audit enabled near real-time
evaluation of the product launch success and provided actionable insights towards
pricing, placement, and promotions.
Customer Impact
The Premise network enabled the manufacturer to have in-store visibility to
improve distribution, understand product availability, and execute a more
successful product launch.
Premise client information is confidential and not for distribution.
Case Study
Retail Execution
for a New
Product Launch
premise.com

15. Understanding the Ground Truth

16. Innovation
Post-Launch
In-Store Audit
premise.com
Challenge
A niche US CSD (Carbonated Soft Drinks) manufacturer wanted to measure the
effectiveness of its recent distribution expansion and better understand their
competitive set. Due to the relatively low distribution of the target products,
traditional market research firms were unable to meaningfully capture sales for our
customer.
Premise Solution
Traditional market research firms require a minimum level of sales in order for a
product to be included in syndicated data. However, Premise contributors can report
on products as they are discovered in market which allows us to analyze the data in
near-real time. In less than a week, our contributors reported on nearly a dozen
unique retail establishments which included channels, facings, shelf position,
assortment and pricing.
Customer Impact
Without Premise, the customer would not have had visibility into their portfolio’s
performance for months until it met certain sales thresholds in order to be included in
traditional syndicated data. This process often takes much longer for local and even
regional manufacturers versus popular national brands.
Premise client information is confidential and not for distribution.

17. Real-time Snapshots of In-Store Execution

18. Data & Insights,
Delivered.
Access results all in one place through the
Premise platform, including store-by-store
drilldowns and cross-market analytics.
Weekly or monthly monitoring enables you
to see exactly where opportunities arise for
action to drive growth.
Capabilities also include:
● Customized interactive dashboards
● Scheduled data delivery feeds
● Geospatial data visualizations
● API Integrations
● Raw data downloads

19. Key Takeaways
1. Gain competitive intelligence across the 4Ps in local and global markets.
2. Identity growth opportunities and fill in critical data gaps to inform your online and
offline marketing and sales strategies.
3. Capture in-the-moment customer experiences to improve retail execution.
4. Utilize market trends to make data driven adjustments.

20. Live Q&A
Carol Fleishman
Senior Business
Development Executive
info@premise.com
Marc Ajel
Solutions Consultant
info@premise.com

21. Download Now