Infographic dealing with the requirements and other aspects of running an OTT Video service - showing a cross-section of relevant dimensions from technology to video delivery to revenue related aspects in video management.

1. Want to operate your own OTT video service?
Consumers owning devices suitable for OTT video consumption
Current OTT video device support through apps
OTT monetization strategies -
current and planned for upcoming 12 months
Online video's share of global
digital adspend is raising rapidly
Online video is the fastest-growing revenue category of internet advertising
The US online video market is by far the largest
now now now nownext
year
next
year
next
year
next
year
A glimpse at what to keep in mind.
Devices & Apps - Potential points of delivery?
Business - Where does the revenue come from?
Subscription Pay-per-View Not applicable
(mostly governmental and
educational operators)
33,8 %
32,4 %
34,2 %
35,2 %
20,6 %
18,7 %
11,4 %
13,7 %
$ 8.5
billion
$ 16.1
billion
worldwide
$ 19.7
billion
worldwide
$ 23.7
billion
worldwide
2015
2015
2015 2017
2016 2017
2012
2014
forecast
2017
8,8 %
10,2 %
12,8 %
1/8of all internet
adspend
52,9% 49,9%
+ 22,5 % + 19,7 %
The US online video market is by far the largest: US$ 8.5 billion in 2015, 52.9% of the global total, although it is expected its share to drop to just below
half of the global total – 49.9% – in 2017.
Technology – How does OTT happen?
Smart TV
13,9 %
Smart TV
Sticks &
Boxes
Apple TV
8,6 %
Apple TV 8,6 %
Google Chromecast 7,8%
Roku Streaming Player 7,1 %
Amazon Fire TV Stick 3 %
Roku Streaming Stick 2,2 %
TiVo Roamio/Plus/OTA 1,6 %
Boxee TV 1,2 %
Google
Chromecast
7,8 %
Roku
Streaming
Player
7,1 %
Amazon
Fire TV Stick
3 %
Roku
Streaming Stick
2,2 %
TiVo Roamio/
Plus/OTA
1,6 %
Boxee TV
1,2 %
13,9%
31,5%
*
vs.
69,3 %
Smartphone
52,2 %
Tablet
38 %
PC / Laptop
* Assuming the respondents own exactly one kind
of Stick - actual numbers may be slightly lower.
Supported OTT video delivery protocol(s) Content Delivery Network (CDN)
delivery strategies
RTMP
MPEG-DASH
Smooth Streaming
Adobe HDS
Apple HLS
Uncertain/
Not applicable 11,1%
77,9 %
Uncertain /Not applicable
Single CDN
Internal CDN
Multi-CDN
9 %
19 %
29 %
43 %
37,5 %
38,6 %
42,5 %
28,6 %
ADVERTISING
Respondents from companies operating OTT services -multiple & single choice questions
Respondents: Consumers from USA & Canada
Sticks and boxes outdistancing SmartTVs
In this dynamic market a modular, variable and open solution that meets all
of the specific requirements – today and tomorrow – will be vastly superior to
a static, proprietary backend.
Infographic brought to you by Siemens Convergence Creators,
published at http://www.convergence-creators.siemens.com/ott-streaming-video-management.html
One of many crucial aspects: OTT security
strategies across all networks & devices
Quality of service/
Quality of experience
Bandwidth
limitation
Player/UI
functionality
Broad device
support
Search/Discovery
functionality
Content
security
Player window for
live linear content
Scalability
Traffic spikes
21,2 %
14,4 %
14,2 %
13,8 %
11,1 %
10,3 %
8,5 %
6,4 %
6,1 %
Authentication
Geoblocking/Geofencing
DRM
(multiple schemes)
Access control
Controlled access (CA)
Tokenization
DRM
(single)
Uncertain/Not applicable
Technical challenges in offering OTT services
19,7 %
15,8 %
15,3 %
10,8 % 10,4 %
8,4 % 8,2 %
11,3 %
Tablets
90 % 88,6 % 87,1 %
55,4 %
47,1 %
33,2 %
27,9 %
2,9 %
Desktop/
Laptop
Internet/
Streaming
STB
Smart TVs Game
Consoles
Traditional
STB
Uncertain/
Not applicable
Smartphones