LJ Hooker and Harveys Real Estate New Zealand
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Digital Media in Real Estate Presentation by Peter Brewer and Tara Christianson to the Annual LJ Hooker Conference.
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LJ Hooker and Harveys Real Estate New Zealand
- 7. Welcome! ! • Who am I?! ! • What are We doing here?! ! • What’s it going to take to get there?!
- 8. ! ! ! * Social media doesn’t replace what we currently do. It simply complements it.! ! *Don’t confuse social networking with social ‘notworking’.! ! *Old school is still gooood!! ! *Belly to Belly is still where it’s at!
- 9. ! ! ! ! ! If you knew your biggest competitor ! was going ‘100% Digital’ in the next 6 months, what would you do? ! ! 1. Nothing.. We have ‘online’ nailed..! ! 2. Panic.. We’re miles behind already..! ! 3. Act promptly to get an edge fast! ! 4. Its just a fad. No-one uses ‘Online’
- 10. ! ! Who’s already having a play online?
- 11. ! ! ! Success starts with a plan…
- 12. WHAT’S YOUR ONE THING?
- 13. ! ! #POD
- 14. NECESSARY EVIL?
- 15. 58/31
- 16. 58/31 Our face to face communication methods! ! Our online communication methods and channels! ! Our devices for communicating messages and info! ! Our response times for communication! ! Our vocabulary in our communication - other generations! •Does 58/31 affect these things?
- 17. DIGITAL TWIN?
- 18. “Real estate agents won’t be replaced by technology.. they’ll be replaced by real estate agents who effectively use technology…” Me
- 19. ! ! Are You lost in a sea of your competitors?
- 20. OFFLINE RE Agent (DJ!)! • Chamber of Commerce! • Footy Club! • Local School! • Post Office! • Waves hello! • Pillar of the Community •ONLINE RE Agent! ! • Facebook ! • (personal use to check on kids)! ! • Twitter ! • (he’s heard of it)! ! • YouTube ! • (watched a funny cat video once)! ! • LinkedIn ! • (gets annoying emails from them) Digital Twin ?
- 22. GOALS = 1. TLA 2. PAGE 1
- 23. How Have! Online Behaviours ! Changed?
- 24. •2012 - 208,000 photos uploaded per minute ! •2014 - 243,000 photos uploaded per minute
- 25. ARE YOU THERE? ! ARE YOUR SETTINGS LOCKED DOWN? ! DO YOU USE ‘LISTS’? ! DO YOU POST WITH A PURPOSE? ! HAVE YOU CREATED A CONVERSATION CALENDAR? ! DO YOU POST LISTINGS ON YOUR PROFILE? ! DO YOU KNOW THE DIFFERENCE BETWEEN A PAGE AND A PROFILE? ! HAVE YOU RUN FACEBOOK ADS?
- 26. •2012 - 100,000 tweets per minute! •2014 - 350,000 tweets per minute
- 27. Check it out! Claim your name! Is your community there?! Determine whether it deserves your time!
- 28. •2012 - $ 85,000 revenue per minute ! •2014 - $130,000 revenue per minute
- 29. •2012 - 30 hours of video uploaded per minute! •2014 - 100 hours of video uploaded per minute
- 30. Josh Hart Drovers Run Estate
- 31. HAVE YOU CREATED YOUR CHANNEL! ! ARE YOU CREATING VIDEOS FOR ALL STOCK?! ! DO YOU HAVE A PROFILE VIDEO?! ! - ON YOUR COMPANY WEBSITE! ! -ON YOUR OWN SITE! ! -ON YOUR EMAIL STATIONERY?! HAVE YOU CREATED NEIGHBOURHOOD VIDEOS?! DO YOU HAVE TESTIMONIAL VIDEOS FROM ALL YOUR CLIENTS?! ! !
- 32. •2012 - 2 million searches per minute! •2014 3.5 million searches per minute
- 33. •2012 - 100 new accounts per minute! •2014 - 120 new accounts per minute
- 34. HAVE YOU COMPLETED YOUR ACCOUNT SETUP?! PROFESSIONAL PIC! PROFESSIONAL TITLE?! FULL RESUME?! SUCCESS INDICATORS?! LOTS OF RECOMMENDATIONS?! GROWN YOUR SPHERE? ! CONVERSATION CALENDAR?! REGULARLY INSTIGATE ENGAGEMENT? !
- 35. ! ! ! ! ! 2014 - What’s your plan?
- 36. “THE CURRENCY OF THE NEW MILLENNIUM” ! ROBERT BEVAN 2000
- 37. WHAT’S YOUR’S GOING TO BE?
- 38. IT’S NO LONGER WHAT ‘THE GIRL’ DOES WHEN SHE’S FINISHED HER REAL WORK..
- 39. • ThatPeterBrewer.com! • +61 417 - 630 - 962 ! • facebook.com/thatpeterbrewer! • twitter.com/thatpeterbrewer! • youtube.com/thispeterbrewer! • linkedin.com/thatpeterbrewer
- 40. “You need to have a reason to be on every channel on which you decide to publish content .” –Cathy McPhillips, CMI
- 41. Quite Simply… ! •What is Your WHY? ! ! •HOW do You Accomplish That?
- 42. CONTENT IS KING (WHY, and therefore WHAT)
- 43. WHAT IS THE VOID IN YOUR BUSINESS THAT NEEDS TO BE FILLED?
- 45. • “Magnificent Point of Difference” • Continue Conversations • Create Connections • Stay Top of Mind • Mirrored Communication
- 46. • Listen • Engage • Explain/Educate = TLA • SEO (Search Engine Optimization) ! …To MOVE People
- 47. (What I didn’t say… “Get More Likes/Friends/etc”) ! QUALITY over QUANTITY ! Be an INFORMER, not a MEFORMER
- 48. CONTEXT IS QUEEN (HOW, and therefore WHERE)
- 54. YouTube CHANNEL
- 55. Google/Google+ +PROFILE! HANGOUTS! GOOGLE MY BUSINESSADS!
- 56. Other Visual Marketing Sites: ! Pinterest (80%+ Women, 18-49yrs old) ! Instagram (IGers Community - Miamism) ! Canva.com (easy way to create visuals)
- 57. EXAMPLE: Residential Agent In New Zealand WHY = Magnificent POD, Create Connections with Community, Top of Mind, Be the TLA, SEO HOW =! ! Magnificent POD - Video/YouTube! ! Create Connections w/Community- Commenting on local pages! ! Be the TLA - Websites/Blogs! ! Top of Mind - Facebook! ! SEO - Any and all!
- 58. ! LIVE AND BREATHE YOUR DATABASE. !
- 59. CHOOSE ONE THING (MAYBE TWO). ! BE AWESOME.
- 60. CONSISTENCY IS KEY (aka Making It All Happen)
- 61. CREATE A CONVERSATION CALENDAR * What is it? * What could it look like? !
- 62. HOW TO START
- 63. FILL IN THE X
- 64. USE HELP: • ASSISTANTS, ADMINS, COACHES • BUFFER APP • TWEETDECK • HOOTSUITE • SPREDFAST, SPROUTSOCIAL, ETC.
- 66. COMMUNITY
- 67. • IDENTIFY YOUR WHY • Pick One or Two Things • Be Awesome ! • KNOW HOW TO ACCOMPLISH THAT • Have a Plan • MAKE IT YOUR MANTRA: ! Content is King. Context is Queen. Consistency is Key.
- 68. TARA L. CHRISTIANSON! ! About Me: tchristianson.com! ! Twitter: @TechWithTLC! ! LinkedIn: http://www.linkedin.com/in/ tchristianson! ! Websites: c21redwood.com, agentdriventech.com, techwithtlc.com! ! Email: tara@techwithtlc.com !