The document is a presentation by Peter Jones of Blue Oyster Business Growth about an innovation toolkit for startup CEOs and product managers. It discusses entrepreneurial mindset, the roles and responsibilities of CEOs, critical pre-business questions, and 10 foundation stones for business growth such as leadership, product-market fit, and marketing. The presentation provides an overview of the innovation toolkit and Peter Jones' background to help entrepreneurs and product managers.

1. The Innovation Toolkit
A 10 Minute Rapid Intro
For Startup CEOs & Product Managers
Presented By
Peter Jones
of
Blue Oyster Business Growth
(c) Blue Oyster Leading Edge Solns - 2014 1

2. Entrepreneurial Mindset
Thomas Aquinas – c. 1225-1274
“We all have a duty to
act according to our conscience...
But we also all have a duty to
feed our conscience”
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3. Product & Knowledge Development
Market Influences
Market
Product
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4. What Does a CEO Do?
● A Hunter / Gatherer
– Finding and engaging resources for the business
– Keeping costs low and looking to maximise quality
● A Farmer / Nurturer
– Developing and nurturing existing resources
– Helping resources achieve above expectations
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5. The Entrepreneur’s Lifelong
Challenge
(c) Blooms Taxonomy – Knowledge Classification
Evaluation
Synthesis
Analysis
Application
Comprehension
Creating
Evaluating
Analysing
Applying
Understanding
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Knowledge
Remembering
1956 – Original / Scientific 2001 – Revised / Business

6. Critical Pre-Business Questions
● Who are my audience?
● Where do I find them?
● Why might they buy my services?
● Why would others pay to access my audiences?
● Should I ignore support from friends / family?
● Who can help me acquire the knowledge I need?
● It's too late to ask after starting a business!
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7. Hipsters, Hackers, Hustlers....
● … And Business Engineers!
● Hipsters have the ideas, understand the market
● Hackers typically provide technology solutions
● Hustlers can find customers or investors
● Who builds function, innovates & manages?
● CEOs MUST bridge & troubleshoot all functions!
● Vision, Co-ordination, Cohesion, Risk Management
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8. Rapid Personal Development
Unknown
Known
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9. 10 Foundation Stones
for Business Growth
Leadership
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Lean
Business
Business
Ethics
Product
Market Fit & USP
Knowledge Depth
Investment Funded
Growth
Team Building
Operational &
Financial
Management
Social Marketing
Guerrilla Marketing
Digital Marketing
Social Sales

10. Typical First Time Startup
Leadership
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Lean
Business
Business
Ethics
Product
Market Fit & USP
Knowledge Depth
Investment Funded
Growth
Team Building
Operational &
Financial
Management
Social Marketing
Guerrilla Marketing
Digital Marketing
Social Sales

11. Second or Third Time Startup
Leadership
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Lean
Business
Business
Ethics
Product
Market Fit & USP
Knowledge Depth
Investment Funded
Growth
Team Building
Operational &
Financial
Management
Social Marketing
Guerrilla Marketing
Digital Marketing
Social Sales

12. Seed Funded Startup
Leadership
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Lean
Business
Business
Ethics
Product
Market Fit & USP
Knowledge Depth
Investment Funded
Growth
Team Building
Operational &
Financial
Management
Social Marketing
Guerrilla Marketing
Digital Marketing
Social Sales

13. Startup With Traction
Leadership
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Lean
Business
Business
Ethics
Product
Market Fit & USP
Knowledge Depth
Investment Funded
Growth
Team Building
Operational &
Financial
Management
Social Marketing
Guerrilla Marketing
Digital Marketing
Social Sales

14. Series A Startup
Leadership
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Lean
Business
Business
Ethics
Product
Market Fit & USP
Knowledge Depth
Investment Funded
Growth
Team Building
Operational &
Financial
Management
Social Marketing
Guerrilla Marketing
Digital Marketing
Social Sales

15. When Meeting a Startup Founder
Are These Investor Perceptions?
Leadership
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Lean
Business
Business
Ethics
Product
Market Fit & USP
Knowledge Depth
Investment Funded
Growth
Team Building
Operational &
Financial
Management
Social Marketing
Guerrilla Marketing
Digital Marketing
Social Sales

16. Also Available – Please Ask
● The Innovation Toolkit – The Full Intro
● The Innovation Toolkit – 10 Full Modules
● Innovation for Corporate Product Managers
● Innovation Consultancy
App Team Co-Founders Required
Ideation, Tech Solution, Funding
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17. Peter Jones - Bio
● 20 years corporate product development
● 10+ years developing his own small business
● 4 years helping other business owners
● 3 years building own product sets
● 2 years research into startup markets
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