Linked In - Professional Communications Presentation

1. Why being “Linked” online is the “in” thing ?
How it can help you leverage professionally & market your personal brand ?
How you can get started with an online profile

2. • Check Account/Privacy Settings
• Create a Profile: Professional Headline, Summary, Experience, Public URL
• Add Connections
• Resources: Skills and Expertise
• Add Companies and Associations
• Browse Jobs
Have your
E-Resume & a Shoulder Shot
Picture Ready!

3. • Add Sections
• Understand Applications Add on
• Do I need to add a twitter account?
• Free vs. Paid LinkedIn
• Effective Communication on LinkedIn
• Asking for Recommendations and Referring People
• LinkedIn Etiquettes
Have your
E-Resume and a Shoulder
Shot Picture Ready!

4. Tip: Remember to turn off your broadcast while updating your profile!!

5. Professional Headline:
•Your Brand
•Current Position
•Past Experiences
•Education
•Websites
•Twitter
•Public Profile URL
Tips:
•Headline (120 Characters) may reflect your
Career Level, Goal & Brand
•Clear, Front Shot for Picture; Pixel Size 80 X
80, JPEG, GIF, or PNG
Add a Photo?? Let’s Discuss

6. Tip: Think SEO
Search Engine
Optimization!!!

7. Summary section is your
opportunity to communicate
succinctly your Brand.
Tip: State what you do
Mention your skills or
specialties
Add Your Personality!!

8. Tip:
-Briefly describe the
company
-State what you do in
your role within the
company
Advantages of using
this style?
- Crisp and Clear
- Branding

9. Tip:
-Highlight Key points
of your position
Advantages of using
this style?
-Snapshot of your
Resume

10. 1st Degree Connection
2nd Degree Connection
3rd Degree Connection

11. Who to connect with?
Tip:
-Start with trusted friends with
a professional network
- Consider past colleagues
- Send personal in-mail (if paid
version) to new contacts
-What is a Symbiotic
relationship?
-Both should benefit from the
connection
Check colleagues, Alumni, People
you may know

12. Enter a Skill or
Expertise You want
to Develop More
In…
Great Tool for:
- Definition of that
particular
skill/expertise
- Related skills
Tip: Key Words to
use in your profile!!

13. Tip:
-Know how in demand
the skill or expertise is
- Search related
companies
- Browse through jobs
related to that
skill/expertise

14. Tip:
-An opportunity to
connect with
individuals with
similar skill/expertise
- Connect with
groups

15. Tip:
Search for relevant
companies that
match your
professional
background!
Great way to keep
on top of Industry
related news!

17. Tip:
-Only use sections
which will enhance
your profile and not
overcrowd it!
- Sometimes less is
more!

18. Tip: Only Add Applications
which will support you in your
Job-search or any work that
you are doing!

19. Tip: Only if you are adding Twitter to
your Public Profile!!
And if you are an avid Tweeter …
Job-Seekers – Good way to connect
efforts on two social media sites!!

22. This is not Twitter and this is not Facebook!
The Tone, Style, and Diction is semi-formal to formal with a hint of
your personality.
Examine Summary & Experience Section
Remember to answer from Why to How to What ( Inside Out
Explanation)
Why is Your Brand a certain way; How you represent your Brand;
and What you offer via your Brand

23. Tip: Personalize your
message.
Why – The reason you
believe why you have
chosen the person to
recommend you
How – Mention how
would you reciprocate
that favor or send a
snapshot of how you
would like to be
recommended for a
certain position
What – State what
qualities and skills you
have and what the
position requirements
are…

24. Tip: Personalize your
message.
Remember the Why, How
and What Strategy
Take initiative and be a
leader for your Brand.

26. Tip: Read privacy rules
carefully
Delete cookies after
browsing.

27. What can you do to be effective?
How can you enhance your Linkedin profile ?
How you can really make an impact to a recruiter?

28. • Add and Create Groups
• Creating a presentation for recruiters/companies
• Contacting Recruiters through In-mail
• Post/Manage Jobs
• Advanced Account Settings
• Resources: Adding Skills
• Using the Skills/Expertise panel
• Understanding SEO for searching
Have access to your active
LinkedIn account and log in

29. Have access to your LinkedIn
account and log in
• Advertise on LinkedIn
• Understanding connection levels
• Talent solutions
• Applications
• Resources: Skills and Expertise
• Job Search Advanced

30. Tip:
-Search groups in the
search field and add
them to your profile
Advantages of adding
groups?
-Following groups will
help you establish
professional dialogue
with industry leaders

31. Tip:
-Under the Groups you
may like tab, find
suggested groups to
follow
- See which contacts
(1st, 2nd, or 3rd degree)
are following which
groups

32. Tip:
- The Directory will list
all groups that are
related to your career.
- You have a language
tab, and may search
different groups in
different languages

33. Tip:
- If you have a lot of
information to share,
you might want to
consider it.

34. Tip:
- To enhance your profile,
consider a presentation.
Click on Get Started.
Tip:
- A presentation will
highlight your portfolio
works and
accomplishments

35. Tip:
- If you choose Google,
you will need a Google
account!
Tip:
- You may upload a
Powerpoint or create
one with Google
presentations

36. Tip:
- Consider Inmail options
– contact people outside
your network!
Tip:
- Job Seeker Premium
gives you options for
better job searching

37. Tip:
- See recent postings in
timeline
Tip:
- As a recruiter, its
important to post a job
- click on this option

38. Tip:
- Create a job – if you’re
serious about targeting
the right audience, you
have to pay!Tip:
- Receive ideal candidate
profiles based on
keyword search – SEO!

39. Tip:
- When you pull up a
posting, look at the
“Posted By” box and the
connection degree
Tip:
- Company connections
are listed below
Contact this
person through
InMail!

40. Tip:
- Serious recruiters can
pay to connect with
anyone!

41. Tip:
- You can post ads on the
side bar if you have your
own business!
Tip:
- This is great for
attracting potential talent
as well!

42. Tip:
- When you are creating
your ad, you make sure
to preview it beforehand!
Tip:
- It’s always good to link
your ad to a company
profile or website

43. Tip:
- When you are creating
your ad, you make sure
to preview it beforehand!
Tip:
- It’s always good to link
your ad to a company
profile or website

50. Tip: Present your portfolio
of accomplishments in
digital format

51. Centre for Education & Training
Employment Services
Simran Kaur
Outreach & Marketing Specialist
skaur@tcet.com
Peter Lawrent
Bilingual Coordinator
plawrent@tcet.com