This presentation looks at what might have been done differently to save WYMS- Jazz89 a public radio station in Milwaukee, WI. The station lost its jazz format and talent in April of 2002.

1. FUTURE
ALTERNATIVES
Prepared by
Peter Zehren
Fundraising Director

2.  WYMS must raise 200,000 a year
 Move towards self-sustainability
 Progress monitored every year

4. Diverse Support
Ethnic Business Political Artist Children

5.  On-Air Fundraising Increased
 Community Based Programming
 Strong Jazz Community
 Support of Mayor, Senator

6. Few School Programs
Secret Clubhouse

7.  Other Public Radio Stations
 Salaries Set by School Board
 Few Corporate Sponsors
 Board not a Fundraising Board

8. Show Jazz is Educational
American History & Jazz Theory

9.  Use Kids in Programs
 Teach Radio to Students
 Build Membership Base
 Partner With Other Stations

10. Sell Frequency
WUWM Expands Signal

11.  Jazz Stations Cut Nationally
 Other Formats More Viable
 School Programs More Important

12.  Raise $200,000
 Reinstate Funding
 Transfer License

13.  Fundraising On-Air
 Engage community leaders
 Add Challenges/Power Hour
 Train Ethnic Hosts

14.  Reduce Expenses
 Corporate Sponsorships
 Events
 Philanthropic Donor

15.  Political
 Lobby School Board
 Pressure from Mayor
 Organize Parents for Jazz

16.  Programming
 Tie programs to schools
 Teach radio

17.  Organize Community Group
 Find an Interested Party

18. Depends on You
Keep Jazz Radio in Milwaukee