A 4 hour workshop as a follow up to the "What is UX?" presentation.
Group exercises designed to get people thinking about how UX skills are applied to their daily digital work.
Putting the theory of UX into practice with some simple core tasks.
11. Some things have gotten complicated
As technology and methodologies advance, websites and services have
become progressively more complex.
What used to be a one-way static medium has evolved into a very rich and
interactive experience.
And it’s still going.
12. The web is complicated
“If something is hard to use then I just don’t
use it as much”
99% of users everywhere
“Customers don’t care about your solution,
they care about their problems.”
Dave McClure
13. UX is everyone’s responsibility
Design
Account / Project
Management
UX
Development
&
Production
15. UX case study
Taylorism (1890)
Scientific management that analysed workflows.
Primary objective was to improve economic
efficiency and labour productivity.
American mechanical engineer Frederick Taylor
sought to improve industrial efficiency and
pioneered scientific management.
He was the first management consultant.
16. UX case study
Toyota Production System (1948)
TPS eliminates wasted material, time, idle
equipment, and inventory.
It seeks continuous improvement and a
mutual respect for people and teamwork.
25. Creative Technical
Open
Closed
Research based on
new technologies is
required to see what
the best fit is
Concepting is
required to define
an unknown
solution
New creative is
closely restricted by
an existing design
style
Technical
requirements are
known and the
focus is on an
efficient build
Understanding the brief
27. Qualitative interview techniques
What are interviews?
The brief
The techniques
What we want to get out of it
Remember to… listen, open questions, capture feedback
Distill these ideas
30. Qualitative interview techniques
The client: http://www.barworks.co.nz/
The brief: the client has requested an app for customers to make it easier
to pay in restaurants. We’ve brainstormed some ideas but have no idea
which to build first.
We need to carry out research to understand what the opportunities are.
The challenge is to hold a conversation without influencing the responses,
to be the one who listens, and to take notes of the insights all at the same
time.
31. Qualitative interview techniques
The client: http://www.barworks.co.nz/
The brief: the client has requested an app for customers to make it easier
to pay in restaurants. We’ve brainstormed some ideas but have no idea
which to build first.
20 minutes of interviewing in pairs.
Remember to… listen, ask open questions, capture feedback.
32. Qualitative interview techniques
The client: http://www.barworks.co.nz/
The brief: the client has requested an app for customers to make it easier
to pay in restaurants. We’ve brainstormed some ideas but have no idea
which to build first.
How did it go? Problems / opportunities?
Feedback & insights? Your conclusions? Evidence to support conclusions?
How are we going to distill these ideas and present back to the client?
34. User Journeys
What are user journeys?
The brief
The techniques
What we want to get out of it
Remember to… have a laptop and user journey template ready
Distill these ideas
35. User Journeys
There’s no one way to do these.
We just want to remember to map the digital journey.
Here are some examples to get you started.
40. User Journeys
The client: http://www.doc.govt.nz/
The brief: the client is getting feedback from customers that it’s not easy
to find activities on their website.
We need to understand what the opportunities are and feed this back to the
project team before coming up with a solution.
The challenge is to map the user’s journey both on and off site and to
understand where we can improve it.
41. User Journeys
The client: http://www.doc.govt.nz/
The brief: the client is getting feedback from customers that it’s not easy
to find activities on their website.
Who? The customer profiles are:
1. Young backpacker couple using a hostel computer on a Thursday before
the weekend camping trip.
2. Family driving to Coromandel and checking on the phone.
3. Group of friends planning a trip for Easter weekend.
4. Office manager planning a company team building outing.
42. User Journeys
The client: http://www.doc.govt.nz/
The brief: the client is getting feedback from customers that it’s not easy
to find activities on their website.
30 minutes of mapping user journeys in pairs.
Remember to… map each step in the user’s journey in order to see where
the issues are.
What are the opportunities for improvement?
43. User Journeys
The client: http://www.doc.govt.nz/
The brief: the client is getting feedback from customers that it’s not easy
to find activities on their website.
How did it go?
What are the main journeys and issues?
Is there a “golden path” journey? Experience map vs user journey?
How are we going to present opportunities back to the project team?
45. Usability testing
What is usability testing?
The brief
The techniques
What we want to get out of it
Remember to… have a laptop and tasklist ready
Distill these ideas
51. Usability testing
The client: http://www.houseoftravel.co.nz/
The brief: the client is losing money to their competitors and wants their
flight search functionality improved.
We need to quickly test this and get back to them with some
recommendations for improvement.
The challenge is to capture the user’s expectation of the functionality by
asking them to carry out a series of tasks.
52. Usability testing
The client: http://www.houseoftravel.co.nz/
The brief: the client is losing money to their competitors and wants their
flight search functionality improved.
30 minutes of usability testing in pairs - one person is the participant, the
other is the test facilitator who will use a script to help them.
Participants: remember to… talk about what you’re doing and why.
Facilitators: remember to… probe why things are happening and to not
lead the participant or influence their responses. Stay on time!
53. Usability testing
The client: http://www.houseoftravel.co.nz/
The brief: the client is losing money to their competitors and wants their
flight search functionality improved.
How did it go?
What are the main findings? Can we prioritise them? Any recommendations?
How are we going to report back to the client?
Is it a good idea to test your own work?
56. Rapid Prototyping
What is rapid prototyping?
The brief
The techniques
What we want to get out of it
Remember to… have a laptop, sketching materials, POP ready
Distill these ideas
59. Rapid Prototyping
The client: http://www.thedenizen.co.nz/
The brief: this online magazine is taking off! The client wants it working
on mobile but needs to see some proof of concept first.
We need to get the 3 key page templates mocked up to show how we’d lay
them out on mobile.
The challenge is to understand the priority of the information on each of
these pages and prototype them for mobile.
60. Rapid Prototyping
The client: http://www.thedenizen.co.nz/
The brief: this online magazine is taking off! The client wants it working on
mobile but needs to see some proof of concept first.
40 minutes of prototyping in pairs - designers, please support non-creatives!
Remember to… get at least 3 pages sketched (even if they’re not in POP).
61. Rapid Prototyping
The client: http://www.thedenizen.co.nz/
The brief: this online magazine is taking off! The client wants it working on
mobile but needs to see some proof of concept first.
How did it go? Let’s see your prototypes!
What are the main decisions? Why have those layouts been chosen?
What would be the next steps?