Webinar from Go Sportn President and Founder Ned Desmond as he explains why he chose to build his site on Drupal distribution OpenPublish, running on Acquia Managed Cloud. Bassmaster.com is the website for the Bass Anglers Sportsman Society, or B.A.S.S., with more than a half-million members. Bassmaster.com is the digital home for many annual bass angler tournaments, where members connect, share results and talk about the sport of bass fishing.

1. Webinar Audio Options Listen to streaming audio via your computer’s audio WebEx Audio Broadcast pop-up Trouble listening via your computer’s audio? Please request phone access Technical support US & Canada 866-229-3239 International support 408-435-7088 International phone access numbers: http://support.webex.com/support/phone-numbers.html

2. Lessons Learned Building BassMaster.comwith OpenPublish and Acquia Cloud Ned Desmond President & Founder Go Sportn Inc. Joel Sackett Senior Technical Project & Creative Manager Phase2 Technology Bryan House VP, Marketing Acquia August 18th, 2011

3. Webinar Audio Options Listen to streaming audio via your computer’s audio WebEx Audio Broadcast pop-up Trouble listening via your computer’s audio? Please request phone access Technical support US & Canada 866-229-3239 International support 408-435-7088 International phone access numbers: http://support.webex.com/support/phone-numbers.html

4. Housekeeping Today’s webinar is being recorded. Slides and recording will be posted in next few days at: http://acquia.com/resources/recorded_webinars Submit questions via Q&A Tabin WebEx, we’ll answer as many as we can Give it a try & tell us where you joining from today

5. Upcoming Webinars Tuesday August 23rd 1pm ET / 5pm UTC Communities in the Cloud – How SaaS Addresses IT Challenges Thursday September 8th 1pm ET / 5pm UTC Managing Web Content in the Cloud with Drupal Register Today - http://acquia.com/webinars

6. Upcoming Training Events – Aug & Sept 2011http://training.acquia.com/events @ Drupalcon London Mississauga, ON Vancouver, BC Geneve, Switzerland Sydney & Melbourne, Australia Koln, Germany Nashville, TN Chicago, IL Boise, ID San Diego, CA Courses include: Drupal in a Day Site Building with Drupal Drupal Module Development Drupal Theming The Views & CCK Modules Panels for Site Builders Development Best Practices Register for Drupal Training in your area

7. Introductions Ned Desmond Founder of GoFISHn and GoHUNTn Joel Sackett Phase2 Technology

8. The Background Last fall, new owners acquired Bassmaster from ESPN. #1 fishing site on web 70M page views in 2010 Growing 30% per year Six months to move the website off ESPN’s infrastructure ESPN technical staff were assigned to help

9. The Assignment Launch new Bassmaster.comby May 1, 2011 Replicate the ESPN site; improve if possible Minimize traffic loss; Preserve ad revenue Facts of Life: ESPN’s proprietary templating and CMS not usable ESPN’s url naming convention not usable 20,000+ articles/photo galleries, plus 1000s videos Critical to preserve site’s Google PageRank of 7 Complex, real time tournament results databases Launching at height of tournament season Tight budget!!

10. Opportunities & Issues Opportunities Admin interface for editors Site search SEO attributes friendly urls, tagging Performance Site navigation Tournament presentation Tournament angler stats Issues Bassmaster staff limited experience; no pm Distracted by transitions Distributed team – Orlando, Birmingham, Little Rock

11. Pulling the Solution Together The easy part Brightcove for video DoubleClick for Ad serving Omniture for analytics The tougher bit CMS, engineering/design partner, hosting Content migration Process NYC CMS consensus: Open Source (Drupal or WP) RFPs to six engineering firms

12. The Outcome Engineering and CMS Chose Drupal and Phase2 Technology in Alexandria, VA Migration Persuaded ESPN’s content management engineers to provide a mass content export and iterated with Phase2 engineers to tweak data outputs Phase2 imported content Temp team + Bassmaster editors published content

13. BassMaster.com Demonstration Joel Sackett, Phase2 Techology

14. Why Drupal? Why Phase2? Drupal Content organization (nodes + taxonomy, views) Publishing admin Proven scaling Acquia and Phase2 Full range of services to support a small publisher Good answers to the hard questions

15. Phase2 and OpenPublish Phase2 understands publisher limitations OpenPublish anticipates what publishers need Provide project management, design, full-scope engineering services The team at Phase2 understands scaling, performance, SEO, and training Most realistic response to RFP Flat rate portion + time & materials portion Agile development

16. Acquia Managed Cloud Acquia and Phase2: Mutual recommendation Why Acquia Managed Cloud? Affordable cloud hosting Drupal ”awareness” – security updates etc. 24/7 ops at reasonable cost Drupal “optimized” infrastructure and staffing Vanish, MySQL Apache SOLR faceted search Variable infrastructure scaling, short notice

17. The Results May 1 launch Under budget Much improved SEO Edit admin Navigation / No dead ends Tournaments Angler stats Migration under budget PageRank maintained Traffic accelerated!

18. The Hiccups Original environment sizing was not adequate Client management -- bias for manage by ticket P2/Acquia overlaps – who looks after what? Small crises – quickly resolved Cache setting error knocked out publishing Drush upgrade caused partial site outage

19. Lessons Learned Keep transition goals specific and realistic – remind client that traffic usually goes down! Frequent, written updates to extended team Build client’s “reality” into choices for vendors and technology Make sure hosting firm understands all details of high-use scenarios – authenticated users, publishing, and unauthenticated traffic Intensive, face-to-face training for client producers and editors is a must

20. Acquia & Phase2 Are Hiring Do you love working with Drupal? If so, we are hiring in North America & Europe: Engineering & design Client advisors and consulting Inside sales Check out openings at http://acquia.com/careers http://www.phase2technology.com/careers

21. Questions For more information, visit: http://acquia.com http://phase2technology.com http://openpublishapp.com http://twitter.com/phase2tech http://twitter.com/acquia Contact us: sales@acquia.com 888.9.ACQUIA sales@phase2technology.com 703.548.6050 ned@gosportn.com Download OpenPublish today: http://acquia.com/downloads Today’s webinar recording will be posted at: http://acquia.com/resources/recorded_webinars