1. Directed: Tom Hooper
Production: Cameron Mackintosh Productions (Cameron Mackintosh owns the rights to 'Les
Miserables'), Working Title
Distribution and Marketing: Universal
Cast: Hugh Jackman, Russell Crowe, Anne Hathaway, Amanda Seyfried, Eddie Redmayne
UK Release: 11th January 2013 (set back from its earlier scheduled release in December, in order to pass
the Christmas market and avoid being associated with the Christmas seasons and films)
Budget: $61, 000, 000
Grossed:
$437,710,466
Marketing Campaigns:
•
Les Miserables had a huge marketing campaign to publicise and build interest in the film in time for its January release.
•
The DVD/Blu-ray release of 'Les Misérables: 25th Anniversary Concert' confirmed an announcement of the musical's film adaptation.
•
On 30 May 2012, the film's first teaser trailer debuted online, and later in theatres. On 20 September 2012, an extended first look was released
on the film's official Facebook page.
•
Clips of Jackman, Hathaway, Seyfried, Redmayne and Barks singing were released, especially the teaser trailer's presentation of "I Dreamed a
Dream" by Hathaway.
•
Interviews of the main cast were also released, talking about production and promoted the film
•
The iconic Les Mis poster featuring an image of Cosette was released on the film's official Facebook page, as well as further posters of Jean
Valjean, Javert, Fantine, and Cosette, Thénardiers and Marius.
•
The film used a gimmick of having the vocals recorded live on set using live piano accompaniments played through earpieces as a guide, with
the orchestral accompaniment recorded in post-production.
•
The film also released the soundtrack for the film before Les Mis was released in cinemas.

2. Senna is a British 2010 documentary film that depicts the life and death of Brazilian motor-racing champion, Ayrton
Senna.
The film was produced by StudioCanal and Working Title Films, one of the companies “passion project”
Was distributed by the parent company of Working Title Films production company, Universal Pictures.
Director: Asif Kapadia
Grossed: $1,612,430, it is the highest grossing British documentary in the UK, (made a loss)
A special screening of Senna was held on October 7, 2010 at the 2010 Japanese Grand Prix, at the Suzuka Circuit in
Suzuka, Japan. The official world première was held at the Cinemark Theatre in Sao Paulo, Brazil on November 3, 2010.
It was released in Brazil on 12 November 2010 and the UK on 3 June 2011.
It has received great critical acclaim e.g. won a BAFTA for best documentary.
during the UK release, promoting
interactivity by reaching out to page
with similar interests.
●
The campaign also designed and
integrated apps for critic reviews,
worldwide trailers, UK screening
locations and global competitions.
●
They drove the activity for SENNA Day,
when the movie was screened at over
300 cinemas across the UK, and
hundreds of fans changed their
Facebook profile picture to the SENNA
poster.
Marketing Campaign:
●
Universal designed, delivered and
managed the UK SENNA Twitter
campaign through @SENNAmovie.
●
It was a successful launch, attracting
over 6,000 followers, and for a short
while during the UK release SENNA was
trending on Twitter, and the account
appeared as a suggestion on Twitter's
home page.
●
The SENNA movie channel on YouTube
was set up as well.
●
On Facebook, the marketing campaign
generated 25,000 'Likes'

3. Marketing Campaigns:
•
Trailers and posters
•
Main character, Ted, writing, blogging and tweeting as his character on social networking sites, in particular,
Twitter and Facebook e.g. Ted’s timeline, to generate interest
•
The company also set-up an interactive website for the film which, following an animation of Ted spray
painting the screen, allows users access to exclusive features such as “watch restricted content”, get the
official soundtrack to the film, “Mobile Ted” app , as well as videos and photos of production and the film.
Directed: Seth McFarlane
Production: Universal Pictures
Distribution and Marketing: Universal
Cast: Mark Wahlberg, Mila Kunis, Seth
McFarlane
UK Release: 1st August 2012
Budget: $50, 000, 000
Grossed: $218, 000, 000

4. Director: Gareth Edwards
The film was devised, story boarded and
directed by Gareth Edwards
The filming equipment
cost approximately
$15,000, with the budget
coming in at "way under"
$500,000
For about 90% of the
filming the crew
comprised seven people
Made by an independent company with only
backing from a minor company, Vertigo Films
Produced and distributed by
Vertigo Film
Was mainly released in film
festivals e.g. 64th Edinburgh
International Film Festival
Release Date: 3rd December
2010
Little connections Or exposure
•
On 17 March, Magnet
Releasing acquired the
rights for the North American
distribution
•
Monsters had its UK
premiere as part of the 64th
Edinburgh International Film
Festival, on 18 June 2010.
•
Magnolia Pictures released
Monsters in U.S. theatres on
29 October 2010.
In the weeks leading up to
the UK release, a
marketing campaign using
social network Foursquare
was announced. Vue
Entertainment and
Cineworld Cinemas set up
'infected locations' which
gave users access to
exclusive Monsters content
and the chance to win
random on-the-spot prizes.

5. (Merged)

6. Media Synergy
In 2000, AOL and Time
Warner merged
Adverts for the first
Harry Potter film were
shown on HBO and
WB, both American TV
channels which are
subsidiaries of Time
Warner
Adverts and articles
appeared bout the film in
magazines and newspapers
owned by Time Warner
The soundtrack was
released on Atlantic
Records, part of Warner
Music
AOL’s internet service was
offering merchandise, and
ticket promotions tied to
subscriptions for AOL’s
services
Disney Synergy
The Disney company owns a
variety of companies in Disney’s
name across a number of media
platforms
“The Disney Store
promotes the
merchandise with
promotes the theme
parks with promote the
television shows which
promote the company”
Former Disney CEO
Michael Eisner
The series ‘Indiana Jones’
was produced and
distributed by Disney, the
merchandise retailed by
them, including the
calendars and dolls, the
theme parks are run by them
as well as the Disney Store
All these are promoted
by Disney through
each other, leading to
the sequel and so on

7. Piracy
Film Piracy clearly violates the
rites of ownership companies
producing and distributing
the films have
Allow cheaper, lower
quality copies of films
to be made and sold
and this results in a
lower profit for those
who made the film
Film-piracy contributes to a number of
illegal activity such as drug-dealing and
sex-trafficking
Is an on-going
problem the film-
industry has to deal
with constantly
Consequently,
movie piracy
caused a 7%
decline in
international
sales for
Hollywood
studios between
2005 and 2006
the film industry as a
whole loses roughly $446
million per year
Technological
Convergence
The technological
convergence of the Xbox
allows the consumer to
watch a film, play video
games, listen to music,
and connect to the
internet all using one
machine.
Sony owns all the rights to Blu-
ray and so any DVD players
made by companies other
than Sony have to pay them
for the rights as well as other
media devices that use it
Xbox includes a
variety of media
devices including Blu-
ray
However, this costs the companies producing the
technology money as it costs more to include a Blu-ray
player within the Xbox device
Without increasing the
price companies like
Toshiba make a loss
from producing the
device and paying more
for the privilege of
including it than
profiting

8. Strategy of synchronising and actively forging connections between directly related
areas of entertainment
•
Synergy is the process by which a media institution tries to use various platforms
to sell various products e.g. Film, soundtrack and video game
The Amazing
Spiderman=++Synergy
Convergence
Convergence is the process by which a range of media platforms are integrated
within a single piece of media technology e.g. The iPhone is a phone, camera, video
camera, mp3 player, FM radio, games console, web browser.
=++
Exchange
The relationship between audiences and institutions in the film industry e.g. The
produces make a film, the distribution generate interest and release it and the
audience’s watch and react to it.