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BVC Action for Happiness

  1. 1. National Values Assessment HeadlinesAction for Happiness Meeting – Feb 2012 www.valuescentre.comwww.valuescentre.com 1www.valuescentre.com
  2. 2. What is culture? 1. client satisfaction 1. blame L 2. making a difference 2. short term focus L 3. integrity 3. internal competition L 4. teamwork 4. buck passing L 5. humour/fun 5. risk averse L 6. quality 6. customer satisfaction 7. ethics 7. information hoarding L 8. financial stability 8. profitTalent Financial Excellence Ethics Resilience viability 2
  3. 3. Maslow’s Needs to Barrett’s Consciousness Self-Actualization Know and Know and Understand UnderstandAbraham Maslow Self-esteem Richard Barrett Love & Belonging Safety Physiological Needs Consciousness 3
  4. 4. 7 Levels of Organisational Consciousness Positive Focus / Excessive Focus Service To Humanity and the PlanetService Social responsibility, future generations, long-term perspective, ethics, compassion, humilityMaking a Strategic Alliances and Partnerships Environmental awareness, community involvement,Difference employee fulfilment, coaching/mentoring Building Internal CommunityInternal Cohesion Shared values, vision, commitment, integrity, trust, passion, creativity, openness, transparency Continuous Renewal and LearningTransformation Accountability, adaptability, empowerment, teamwork, goals orientation, personal growth High PerformanceSelf-esteem Systems, processes, quality, best practices, pride in performance. Bureaucracy, complacency Employee RecognitionRelationship Loyalty, open communication, customer satisfaction, friendship. Manipulation, blame Financial StabilitySurvival Shareholder value, organisational growth, employee health, safety. Control, corruption, greed 4
  5. 5. Stages in the Development of National Consciousness Positive Focus / Excessive Focus Global Sustainability Global 7 Human Rights, Future Generations, Ecological Resilience. Strategic Alliances Regional Collaboration, Environmental Awareness, External Cohesion 6 Quality of Life . Strong National Identity Internal Cohesion 5 Trust, Openness, Transparency, Shared Vision and Values, Fairness. Democratic Processes Transformation 4 Equality, Freedom of Speech, Consensus, Adaptability, Accountability. Institutional Effectiveness Rule of Law, National Pride, Governmental Efficiency Self-Esteem 3 Bureaucracy, Central Control, Elitism. Social Stability Relationship 2 Conflict Resolution, Racial Harmony, Rituals Inequality, Discrimination, Intolerance. Economic Stability Survival 1 Prosperity. Health, Defense, Social Safety Nets Corruption, Violence, Poverty, Greed. 5www.valuescentre.com
  6. 6. Service Be part of something bigger 7Self-less service Do things for others 6Making a DifferenceMaking a positive differencein the world Connect with people 2Internal Cohesion Take care of your body 1Finding meaning in existenceTransformation Notice the world around 6Letting go of fears. Thecourage to develop and grow Keep learning new things 4Self EsteemFeeling a sense of self-worth Have goals to look forward to 3Relationship Find ways to bounce back 4Feeling protected and loved Take a positive approach 5SurvivalSatisfying our physicaland survival needs Be comfortable with who you are 5
  7. 7. ServiceSelf-less serviceMaking a DifferenceMaking a positive differencein the worldInternal CohesionFinding meaning in existenceTransformationLetting go of fears. Thecourage to develop and growSelf EsteemFeeling a sense of self-worthRelationshipFeeling protected and lovedSurvivalSatisfying our physicaland survival needs
  8. 8. National/Regional Values Assessments Australia France Argentina Belgium Latvia Venezuela Bhutan South Africa Not statistically valid Brazil Spain (r) Sweden Requests from Canada United Arab Emirates Trinidad Switzerland Singapore Denmark New Zealand Israel United Kingdom (r) Hungary Finland Romania Slovakia USA Norway Iceland Puerto Rico Costa Rica Columbia Macedonia (r) As at Feb 2012 (r) = Region 8www.valuescentre.com
  9. 9. Survey Questions 1) Personal Values Please select ten of the following values/behaviours that most reflect who you are, not who you desire to become. 2) Current National Culture Values Please select ten of the following values/behaviours that most reflect how your society currently operates. 3) Desired National Culture Values Please select ten of the following values/behaviours that you would most like to see reflected in your nation. 9www.valuescentre.com
  10. 10. What do these plots tell you? Swedish National 2010 (1002) What the people Personal Values Current Culture Values Desired Culture Values believe is Level 7 necessary for Level 6 them toThe values that Level 5 improve theirare important to Level 4 lives and help people in their the nation Level 3 personal lives. achieve its Level 2 full potential? Level 1 IRS (P)= 5-5-0 | IRS (L)= 0-0-0 IROS (P)= 0-1-1-3 | IROS (L)= 1-1-3-0 IROS (P)= 3-0-2-5 | IROS (L)= 0-0-0-0 Matches 1. honesty 501 5(I) 1. freedom of speech 458 4(O) 1. employment opportunities 568 1(O) PV - CC 0 2. family 452 2(R) 2. bureaucracy (L) 448 3(O) 2. financial stability 423 1(I) CC - DC 1 PV - DC 2 380 7(S) 3. humour/fun 437 5(I) 3. unemployment (L) 424 1(O) 3. concern for future generations Health 4. responsibility 380 4(I) 4. peace 398 7(S) 4. honesty 314 5(I) Index (PL) 5. compassion 326 7(R) 5. wasted resources (L) 314 3(O) 5. nature conservancy 297 6(S) PV: 10-0 CC: 5-5 6. accountability 318 4(R) 6. environmental 303 6(S) 6. caring for the elderly 296 4(S) DC: 10-0 awareness 7. independence 268 4(I) 7. democratic process 298 4(R) 7. caring for the 245 4(S) 8. positive attitude 265 5(I) disadvantaged 8. blame (L) 297 2(R) 8. quality of life 239 6(I) 9. fairness 247 5(R) 9. human rights 281 7(S) 9. fairness 233 5(O) 10. respect 243 2(R) 10. uncertainty about the 280 1(I) 10. peace 229 7(S) future (L) How the people experience their society-- Black Underline = PV & CC Orange = CC & DC P = Positive L = Potentially Limiting I = Individual O = Organizational Orange = PV, CC & DC What Blue = PV & DC is working well? What circle) (white is undermining R = Relationship S = Societal the sustainability nation and quality of life ofValues Plot Copyright the citizens 2010 Barrett Values Centre March 2010 10www.valuescentre.com
  11. 11. Iceland 2008 11www.valuescentre.com
  12. 12. Iceland 12www.valuescentre.com
  13. 13. Iceland 1200 Citizens + 300 Government, NGOs & Institution Leaders + 500 VolunteersThemes: Education, Economy, Equal rights, Family, Environment, Public administration, Welfare, Sustainability 13 www.valuescentre.com
  14. 14. Iceland 2007 14www.valuescentre.com August 2007
  15. 15. Latvia 15www.valuescentre.com
  16. 16. Beliefs Divide & Values Unite Latvians Desired Culture Values Russians Desired Culture Values 1. caring for elderly 293 Level 4 1. economic growth 155 Level 1 2. economic growth 279 Level 1 2. caring for elderly 150 Level 4 3. concern for future 252 Level 7 3. affordable housing 99 Level 1 generations 4. job security 214 Level 1 4. concern for future 90 Level 7 generations 5. environmental 186 Level 6 5. job security 89 Level 1 awareness 6. caring for the 172 Level 4 6. social justice 85 Level 4 disadvantaged 7. affordable housing 165 Level 1 7. caring for the 84 Level 4 disadvantaged 8. education 148 Level 4 8. environmental 77 Level 6 awareness 9. honesty 142 Level 5 9. human rights 74 Level 7 10. prosperity 141 Level 1 10. material wealth 73 Level 1 16www.valuescentre.com
  17. 17. Latvia 17www.valuescentre.com
  18. 18. Assessments igniting and languaging dialogues to build community resilience and bridging the gap Citizens "Bridging the government citizen gap" Politcians Civil servants 18www.valuescentre.com
  19. 19. UK Northwest Region (2002) 2009 Personal Values Current Culture Values Desired Culture Values Level 7 Level 6 Level 5 Level 4 Level 3 Level 2 Level 1 IRS (P)= 3-7-0 | IRS (L)= 0-0-0 IROS (P)= 1-0-0-0 | IROS (L)= 3-3-3-0 IROS (P)= 2-0-4-4 | IROS (L)= 0-0-0-0 Matches 1. caring 995 2(R) 1. crime/violence (L) 925 1(R) 1. community pride 921 3(I) PV - CC 0 2. family 907 2(R) 2. uncertainty about the 746 1(I) 2. affordable housing 834 1(O) CC - DC 1 PV - DC 0 future (L) 3. humour/fun 866 5(I) 3. caring for the elderly 811 4(S) 3. unemployment (L) 700 1(O) Health 4. honesty 841 5(I) 4. caring for the 664 4(S) Index (PL) disadvantaged 4. wasted resources (L) 699 3(O) 5. friendship 720 2(R) 635 1(O) PV: 10-0 5. Employment CC: 1-9 5. bureaucracy (L) 610 3(O) opportunities DC: 10-0 6. respect 560 2(R) 6. quality of life 584 6(I) 6. apathy/ pessimism (L) 555 3(I) 7. fairness 540 5(R) 7. economic growth 556 1(O) 7. blame (L) 535 2(R) 8. trust 521 5(R) 8. concern for future 535 7(S) 8. conflict/aggression (L) 528 2(R) generations 9. listening 502 2(R) 9. poverty (L) 468 1(I) 10. patience 497 5(I) 9. community services 516 6(S) 10. community pride 448 3(I) 10. dependable public 509 3(O) services Black Underline = PV & CC Orange = CC & DC P = Positive L = Potentially Limiting I = Individual O = Organizational Orange = PV, CC & DC Blue = PV & DC (white circle) R = Relationship S = SocietalValues Plot Copyright 2009 Barrett Values Centre February 2009 19www.valuescentre.com
  20. 20. United Kingdom 20www.valuescentre.com
  21. 21. Entropy Percentages by Nation 80 72 70 63 62 60 60 57 56 54 53 51 48 50 43 42 42 39 40 32 30 26 21 20 10 4 0 Spain… UK (NW) Denmark Brazil Venezuela Sweden France USA Iceland Bhutan Canada Argentina Switzerland Latvia Finland South Africa Australia Belgium Cultural entropy is a measure of dysfunction or toxic energy in a system 21www.valuescentre.com
  22. 22. Estimated Cost of Entropy – National GDP Estimated cost to the GDP Cultural national economy $US,000 Entropy $US,000 Venezuela 387,852,000 72% 997,333,714 Iceland 12,094,000 63% 14,197,304 South Africa 363,704,000 62% 593,411,789 Argentina 368,712,000 60% 553,068,000 France 2,560,000,000 57% 3,393,000,000 USA 14,582,000,000 56% 18,558,909,091 Latvia 24,010,000 54% 28,185,652 Iceland 12,094,000 54% 20,592,486 Belgium 467,472,000 52% 506,428,000 Brazil 2,008,000,000 51% 2,089,959,184 Finland 238,801,000 48% 220,431,692 UK 2,246,000,000 43% 1,694,350,877 Sweden 458,004,000 42% 331,658,069 NB. Initial estimates based on calculation methods used for organisations. More research being done in this area. 22www.valuescentre.com
  23. 23. Estimated Cost of Entropy – National GDP Estimated cost to the GDP Cultural national economy $US,000 Entropy $US,000 Australia 924,843,000 42% 669,713,897 Spain 1,407,000,000 39% 899,557,377 Canada 1,574,000,000 32% 740,705,882 Switzerland 523,772,000 26% 184,028,000 Denmark 310,405,000 21% 82,512,722 Bhutan 1,516,000 4% 63,161 NB. Initial estimates based on calculation methods used for organisations. More research being done in this area. 23www.valuescentre.com
  24. 24. Values of Humanity: National View (16) Level Personal Values (PV) Current Culture Values (CC) Desired Culture Values (DC) 7 6 5 4 3 2 1 IRS (P)=4-8-0 IRS (L)=0-0-0 IROS (P)=0-0-0-0 IROS (L)=3-3-4-0 IROS (P)=1-0-5-4 IROS (L)=0-0-0-0 honesty 15 5(I) bureaucracy (L) 13 3(O) caring for the elderly 11 4(S) Matches family 14 2(R) wasted resources (L) 12 3(O) affordable housing 10 1(O) PV - CC 0 caring 12 2(R) crime/ violence (L) 11 1(R) concern for future 10 7(S) CC - DC 0 generations PV - DC 0 friendship 12 2(R) uncertainty about the 11 1(I) future (L) effective healthcare 9 1(O) humour/ fun 12 5(I) unemployment (L) 11 1(O) employment opportunities 9 1(O)Health Index responsibility 9 4(I) (PL) corruption (L) 9 1(O) caring for the 7 4(S) respect 8 2(R) disadvantaged PV - 12-0 conflict/ aggression (L) 8 2(R) CC-0-10 accountability 7 4(R) poverty reduction 7 1(O) DC-10-0 blame (L) 7 2(R) positive attitude 6 5(I) quality of life 7 6(I) materialistic (L) 7 1(I) compassion 5 7(R) dependable public services 6 3(O) 5 5(R) poverty (L) 7 1(I) fairness social justice 6 4(S) 5 5(R) trustBlack Underline = PV & CC Orange = CC & DC P = Positive I = Individual O = OrganisationalOrange = PV, CC & DC Blue = PV & DC L = Potentially Limiting (white circle) R = Relationship S = Societal 24www.valuescentre.com Values Plot Copyright 2012 Barrett Values Centre March 30, 2012
  25. 25. Proposal • UK National Values Assessment with Action for Happiness, ONS & BVC • Make data freely available to government, citizens, corporations and media to inform and deepen the dialogue • Media campaign and potential BBC programming 25www.valuescentre.com
  26. 26. National Values Assessment HeadlinesAdditional Data www.valuescentre.comwww.valuescentre.com 26www.valuescentre.com
  27. 27. Cultural Entropy Cultural Entropy in Nations Cultural entropy is the degree of dysfunction that occurs in a community or nation due to the felt presence of unmet needs and fear-based behaviours that impact the general population. We measure cultural entropy by determining the proportion of votes in a cultural values assessment for potentially limiting values/behaviours such as corruption, bureaucracy, unemployment, discrimination, etc. 27www.valuescentre.com
  28. 28. Cultural Entropy: Risk Bands 0-10% Healthy Culture: This a low level of entropy which is a good indication for the future. 11-20% Minor Issues: Some degree of dissatisfaction with the current culture that requires discussion and dialogue 21-30% Significant Issues: Potential unease among the population and/or conflicts that require immediate attention and/or resolution. 31-40% Serious Issues: Unresolved issues among the population that, if left unaddressed, could create social unrest. 41%+ Critical Issues: Leadership issues that could lead to social unrest, demonstrations, and civil disobedience, indicating a need for change in policy and/or a change in government 28www.valuescentre.com
  29. 29. 2001 Argentina 29www.valuescentre.com
  30. 30. Argentina 30www.valuescentre.com
  31. 31. Denmark: Group (923) 2008 Personal Values Current Culture Values Desired Culture Values Level 7 Level 6 Level 5 Level 4 Level 3 Level 2 Level 1 PL= 10-0 | IRS (P)= 4-6-0 | IRS (L)= 0-0-0 PL= 7-3 | IROS (P)= 3-1-2-1 | IROS (L)= 1-0-2-0 PL= 10-0 | IROS (P)= 3-1-2-4 | IROS (L)= 0-0-0-0 Matches 1. family 450 Level 2 1. freedom of speech 471 Level 4 1. freedom of speech 356 Level 4 PV - CC 0 2. honesty 431 Level 5 2. educational 437 Level 3 2. social responsibility 345 Level 4 CC - DC 6 opportunities PV - DC 0 3. humor/fun 400 Level 5 3. prosperity 356 Level 3 3. educational opportunities 341 Level 3 4. responsibility 381 Level 4 4. democratic process 344 Level 4 4. human rights 306 Level 7 5. positive attitude 302 Level 5 5. financial stability 322 Level 1 5. financial stability 300 Level 1 6. friendship 291 Level 2 6. personal freedom 293 Level 4 6. peace 289 Level 7 7. caring 284 Level 2 7. human rights 263 Level 7 7. democratic process 272 Level 4 8. fairness 243 Level 5 8. tradition (L) 256 Level 2 8. social justice 261 Level 4 9. listening 233 Level 2 9. bureaucracy (L) 253 Level 3 9. personal freedom 249 Level 4 10. cooperation 230 Level 5 10. materialistic (L) 232 Level 1 10. quality of life 233 Level 6 Black Underline = PV & CC Orange = CC & DC P = Positive L = Potentially Limiting I = Individual O = Organizational Orange = PV, CC & DC Blue = PV & DC (white circle) R = Relationship S = SocietalValues Plot Copyright 2008 Barrett Values Centre September 2008 31www.valuescentre.com
  32. 32. Denmark 32www.valuescentre.com
  33. 33. Iceland National Assessment (1094) 2010 Personal Values Current Culture Values Desired Culture Values Level 7 Level 6 Level 5 Level 4 Level 3 Level 2 Level 1 IRS (P)= 5-5-0 | IRS (L)= 0-0-0 IROS (P)= 0-0-0-1 | IROS (L)= 2-3-4-0 IROS (P)= 2-3-4-1 | IROS (L)= 0-0-0-0 Matches 1. family 598 2(R) 1. uncertainty about the 530 1(I) 1. honesty 295 5(I) 2. honesty 497 5(I) future (L) 2. financial stability 267 1(I) PV - CC 0 CC - DC 0 2. corruption (L) 507 1(O) PV - DC 3 3. friendship 357 2(R) 3. employment 259 1(O) 3. unemployment (L) 495 1(O) opportunities 4. positive attitude 335 5(I) Health 4. blame (L) 442 2(R) 4. family 235 2(R) Index (PL) 5. trust 298 5(R) 5. concern for future 347 7(S) 5. respect 230 2(R) 6. fairness 292 5(R) PV: 10-0 generations 6. dependable public 228 3(O) CC: 1-9 7. health 273 1(I) DC: 10-0 6. poverty (L) 326 1(I) services 8. accountability 268 4(R) 7. short-term focus (L) 307 1(O) 7. poverty reduction 228 1(O) 9. financial stability 268 1(I) 8. elitism (L) 296 3(R) 8. educational opportunities 220 3(O) 10. responsibility 264 4(I) 9. conflict/aggression (L) 283 2(R) 9. caring for the elderly 219 4(S) 10. wasted resources (L) 282 3(O) 10. democratic process 217 4(R) Black Underline = PV & CC Orange = CC & DC P = Positive L = Potentially Limiting I = Individual O = Organizational Orange = PV, CC & DC Blue = PV & DC (white circle) R = Relationship S = Societal Values Plot Copyright 2010 Barrett Values Centre September 2010 33www.valuescentre.com
  34. 34. USA National Assessment (1502) 2009 Personal Values Current Culture Values Desired Culture Values Level 7 Level 6 Level 5 Level 4 Level 3 Level 2 Level 1 IRS (P)= 5-6-0 | IRS (L)= 0-0-0 IROS (P)= 0-0-0-0 | IROS (L)= 3-3-4-0 IROS (P)= 2-1-3-4 | IROS (L)= 0-0-0-0 Matches 1. family 691 2(R) 1. corruption (L) 748 1(O) 1. accountability 703 4(R) PV - CC 0 2. caring 657 2(R) 2. blame (L) 681 2(R) 2. concern for future 516 7(S) CC - DC 0 generations PV - DC 1 3. honesty 576 5(I) 3. bureaucracy (L) 681 3(O) 3. employment 497 1(O) opportunities Health 4. humor/fun 548 5(I) 4. crime/violence (L) 628 1(R) 4. caring for the elderly 467 4(S) Index (PL) 5. compassion 469 7(R) 5. uncertainty about the 567 1(I) 5. affordable housing 429 1(O) PV: 11-0 future (L) CC: 0-10 DC: 10-0 6. responsibility 461 4(I) 6. wasted resources (L) 552 3(O) 6. peace 429 7(S) 7. friendship 407 2(R) 7. materialistic (L) 527 1(I) 7. caring for the 398 4(S) disadvantaged 8. respect 392 2(R) 8. unemployment (L) 466 1(O) 8. financial stability 368 1(I) 9. accountability 388 4(R) 9. conflict/aggression (L) 426 2(R) 9. quality of life 335 6(I) 10. independence 359 4(I) 10. poverty (L) 358 1(I) 10. poverty reduction 325 1(O) 11. patience 359 5(I) Black Underline = PV & CC Orange = CC & DC P = Positive L = Potentially Limiting I = Individual O = Organizational Orange = PV, CC & DC Blue = PV & DC (white circle) R = Relationship S = SocietalValues Plot Copyright 2009 Barrett Values Centre January 2009 34www.valuescentre.com
  35. 35. USA National Assessment (1504) 2010 Personal Values Current Culture Values Desired Culture Values Level 7 Level 6 Level 5 Level 4 Level 3 Level 2 Level 1 IRS (P)= 4-6-0 | IRS (L)= 0-0-0 IROS (P)= 0-0-1-0 | IROS (L)= 2-3-4-0 IROS (P)= 1-1-4-4 | IROS (L)= 0-0-0-0 Matches 1. family 655 2(R) 1. bureaucracy (L) 761 3(O) 1. accountability 826 4(R) PV - CC 0 2. caring 646 2(R) 2. corruption (L) 727 1(O) 2. concern for future 567 7(S) CC - DC 0 PV - DC 2 generations 3. honesty 610 5(I) 3. blame (L) 680 2(R) 529 5(I) 3. honesty Health 4. humor/fun 573 5(I) 4. uncertainty about the 651 1(I) 488 1(O) 4. employment Index future (L) (PL) 508 4(I) opportunities 5. responsibility 5. wasted resources (L) 647 3(O) 457 4(S) 5. caring for the elderly PV: 10-0 CC: 1-9 6. accountability 485 4(R) 586 1(I) 6. materialistic (L) 6. effective healthcare 435 1(O) DC: 10-0 7. independence 435 4(I) 534 1(R) 7. crime/violence (L) 7. economic growth 398 1(O) 8. friendship 434 2(R) 510 1(O) 8. unemployment (L) 8. caring for the 395 4(S) 9. compassion 427 7(R) 437 2(R) disadvantaged 9. conflict/aggression (L) 390 1(O) 9. affordable housing 10. respect 379 2(R) 402 3(O) 10. military strength 378 7(S) 10. peace Black Underline = PV & CC Orange = CC & DC P = Positive L = Potentially Limiting I = Individual O = Organizational Orange = PV, CC & DC Blue = PV & DC (white circle) R = Relationship S = SocietalValues Plot Copyright 2010 Barrett Values Centre January 2010 35www.valuescentre.com
  36. 36. US National Assessment (1505) 2011 Personal Values Current Culture Values Desired Culture Values Level 7 Level 6 Level 5 Level 4 Level 3 Level 2 Level 1 IRS (P)= 4-6-0 | IRS (L)= 0-0-0 IROS (P)= 0-0-0-0 | IROS (L)= 2-3-5-0 IROS (P)= 1-1-4-4 | IROS (L)= 0-0-0-0 Matches 1. family 672 2(R) 1. blame (L) 820 2(R) 1. accountability 834 4(R)PV - CC 0 2. caring 648 2(R) 2. bureaucracy (L) 771 3(O) 2. economic growth 574 1(O)CC - DC 0PV - DC 1 3. humor/ fun 584 5(I) 3. wasted resources (L) 696 3(O) 3. concern for future 551 7(S) 4. honesty 563 5(I) 4. corruption (L) 682 1(O) generations Health 5. responsibility 512 4(I) 5. materialistic (L) 671 1(I) 4. employment 468 1(O)Index (PL) opportunities 6. accountability 459 4(R) 6. uncertainty about 651 1(I) PV: 10-0 effective healthcare 462 1(O) CC: 0-10 7. compassion 442 7(R) the future (L) 5. DC: 10-0 6. caring for the elderly 444 4(S) 8. friendship 433 2(R) 7. conflict/ aggression (L) 560 2(R) 8. crime/ violence (L) 509 1(R) 7. caring for the 379 4(S) 9. independence 417 4(I) disadvantaged 10. respect 402 2(R) 9. unemployment (L) 504 1(O) 8. educational 358 3(O) 10. short-term focus (L) 444 1(O) opportunities 9. peace 355 7(S) 10. financial stability 344 1(I) Black Underline = PV & CC Orange = CC & DC P = Positive L = Potentially Limiting I = Individual O = Organizational Orange = PV, CC & DC Blue = PV & DC (white circle) R = Relationship S = SocietalValues Plot Copyright 2011 Barrett Values Centre June 2011
  37. 37. USA 2009 37www.valuescentre.com
  38. 38. Swedish National (1016) 2009 Personal Values Current Culture Values Desired Culture Values Level 7 Level 6 Level 5 Level 4 Level 3 Level 2 Level 1 IRS (P)= 5-5-0 | IRS (L)= 0-0-0 IROS (P)= 0-1-1-4 | IROS (L)= 1-0-3-0 IROS (P)= 2-0-3-5 | IROS (L)= 0-0-0-0 Matches 1. honesty 500 5(I) 1. freedom of speech 539 4(O) 1. employment 571 1(O) opportunities PV - CC 0 2. humour/fun 486 5(I) 2. peace 522 7(S) 2. financial stability 437 1(I) CC - DC 4 PV - DC 2 3. bureaucracy (L) 429 3(O) 3. family 467 2(R) 3. concern for future 415 7(S) generations Health 4. responsibility 393 4(I) 4. unemployment (L) 409 1(O) Index (PL) 4. nature conservancy 352 6(S) 5. accountability 342 4(R) 5. human rights 344 7(S) PV: 10-0 5. honesty 334 5(I) CC: 6-4 6. democratic process 317 4(R) DC: 10-0 6. compassion 298 7(R) 6. peace 307 7(S) 7. positive attitude 292 5(I) 7. environmental 311 6(S) awareness 7. caring for the elderly 283 4(S) 8. friendship 280 2(R) 8. uncertainty about the 301 1(I) 8. environmental 275 6(S) 9. independence 263 4(I) future (L) awareness 10. fairness 252 5(R) 9. wasted resources (L) 284 3(O) 9. freedom of speech 275 4(O) 10. nature conservancy 276 6(S) 10. fairness 254 5(O) Black Underline = PV & CC Orange = CC & DC P = Positive L = Potentially Limiting I = Individual O = Organizational Orange = PV, CC & DC Blue = PV & DC (white circle) R = Relationship S = SocietalValues Plot Copyright 2009 Barrett Values Centre February 2009 38www.valuescentre.com
  39. 39. Swedish National (1002) 2010 Personal Values Current Culture Values Desired Culture Values Level 7 Level 6 Level 5 Level 4 Level 3 Level 2 Level 1 IRS (P)= 5-5-0 | IRS (L)= 0-0-0 IROS (P)= 0-1-1-3 | IROS (L)= 1-1-3-0 IROS (P)= 3-0-2-5 | IROS (L)= 0-0-0-0 Matches 1. honesty 501 5(I) 1. freedom of speech 458 4(O) 1. employment opportunities 568 1(O) PV - CC 0 2. family 452 2(R) 2. bureaucracy (L) 448 3(O) 2. financial stability 423 1(I) CC - DC 1 PV - DC 2 380 7(S) 3. humour/fun 437 5(I) 3. unemployment (L) 424 1(O) 3. concern for future generations Health 4. responsibility 380 4(I) 4. peace 398 7(S) 4. honesty 314 5(I) Index (PL) 5. compassion 326 7(R) 5. wasted resources (L) 314 3(O) 5. nature conservancy 297 6(S) PV: 10-0 CC: 5-5 6. accountability 318 4(R) 6. environmental 303 6(S) 6. caring for the elderly 296 4(S) DC: 10-0 awareness 7. independence 268 4(I) 7. democratic process 298 4(R) 7. caring for the 245 4(S) 8. positive attitude 265 5(I) disadvantaged 8. blame (L) 297 2(R) 8. quality of life 239 6(I) 9. fairness 247 5(R) 9. human rights 281 7(S) 9. fairness 233 5(O) 10. respect 243 2(R) 10. uncertainty about the 280 1(I) 10. peace 229 7(S) future (L) Black Underline = PV & CC Orange = CC & DC P = Positive L = Potentially Limiting I = Individual O = Organizational Orange = PV, CC & DC Blue = PV & DC (white circle) R = Relationship S = SocietalValues Plot Copyright 2010 Barrett Values Centre March 2010 39www.valuescentre.com
  40. 40. Swedish National (1030) 2011 Personal Values Current Culture Values Desired Culture Values Level 7 Level 6 Level 5 Level 4 Level 3 Level 2 Level 1 IRS (P)= 5-5-0 | IRS (L)= 0-0-0 IROS (P)= 1-0-1-2 | IROS (L)= 2-1-3-0 IROS (P)= 1-1-2-6 | IROS (L)= 0-0-0-0 Matches 1. family 472 2(R) 1. unemployment (L) 535 1(O) 1. employment 629 1(O) 2. humour/ fun 467 5(I) 2. bureaucracy (L) 483 3(O) opportunitiesPV - CC 0CC - DC 2 2. financial stability 500 1(I)PV - DC 0 3. responsibility 388 4(I) 3. freedom of speech 408 4(O) 3. concern for future 423 7(S) 4. accountability 371 4(R) 4. uncertainty about the 369 1(I) generations Health 5. honesty 340 5(I) future (L) 4. effective healthcare 369 1(O)Index (PL) 6. positive attitude 305 5(I) 5. materialistic (L) 338 1(I) 5. democratic process 300 4(R) PV: 10-0 CC: 4-6 7. compassion 300 7(R) 6. blame (L) 331 2(R) 6. nature conservancy 284 6(S) DC: 10-0 8. fairness 262 5(R) 7. wasted resources (L) 326 3(O) 7. caring for the elderly 267 4(S) 8. peace 298 7(S) environmental 253 6(S) 9. adaptability 251 4(I) 8. 9. financial stability 288 1(I) awareness 10. caring 239 2(R) 10. environmental 286 6(S) 9. sustainability 248 6(S) awareness 10. caring for the 239 4(S) disadvantaged Black Underline = PV & CC Orange = CC & DC P = Positive L = Potentially Limiting I = Individual O = Organizational Orange = PV, CC & DC Blue = PV & DC (white circle) R = Relationship S = SocietalValues Plot Copyright 2011 Barrett Values Centre March 2011
  41. 41. Canadian National Assessment: Group (1250) 2009 Personal Values Current Culture Values Desired Culture Values Level 7 Level 6 Level 5 Level 4 Level 3 Level 2 Level 1 IRS (P)= 5-5-0 | IRS (L)= 0-0-0 IROS (P)= 1-0-2-1 | IROS (L)= 1-1-4-0 IROS (P)= 0-1-5-4 | IROS (L)= 0-0-0-0 Matches 1. honesty 577 5(I) 1. bureaucracy (L) 471 3(O) 1. accountability 511 4(R) PV - CC 0 2. family 481 2(R) 2. human rights 444 7(S) 2. caring for the elderly 461 4(S) CC - DC 1 PV - DC 0 3. caring 436 2(R) 3. freedom of speech 375 4(O) 3. affordable housing 450 1(O) Health 4. humor/fun 427 5(I) 4. wasted resources (L) 371 3(O) 4. effective healthcare 400 1(O) Index (PL) 5. respect 371 2(R) 5. unemployment (L) 304 1(O) 5. caring for the 377 4(S) disadvantaged PV: 10-0 CC: 4-6 6. friendship 360 2(R) 6. crime/violence (L) 299 1(R) DC: 10-0 6. concern for future 356 7(S) 7. responsibility 353 4(I) 7. law enforcement 284 3(O) generations 8. positive attitude 324 5(I) 8. corruption (L) 274 1(O) 7. poverty reduction 342 1(O) 9. trust 322 5(R) 9. uncertainty about the 272 1(I) 8. employment opportunities 337 1(O) future (L) 10. patience 313 5(I) 9. human rights 320 7(S) 10. quality of life 259 6(I) 10. governmental 317 3(O) effectiveness Black Underline = PV & CC Orange = CC & DC P = Positive L = Potentially Limiting I = Individual O = Organizational Orange = PV, CC & DC Blue = PV & DC (white circle) R = Relationship S = SocietalValues Plot Copyright 2009 Barrett Values Centre May 2009 41www.valuescentre.com
  42. 42. Bhutan: Group (403) 2007 Personal Values Current Culture Values Desired Culture Values Level 7 Level 6 Level 5 Level 4 Level 3 Level 2 Level 1 IRS (P)= 4-4-1 | IRS (L)= 1-0-0 IROS (P)= 1-0-8-2 | IROS (L)= 0-0-0-0 IROS (P)= 1-1-7-1 | IROS (L)= 0-0-0-0 Matches 1. friendship 180 2(R) 1. continuous improvement 195 4(O) 1. education 115 4(O) PV - CC 1 2. continuous learning 160 4(I) 2. environmental 104 1(O) 2. continuous improvement 113 4(O) CC - DC 6 protection PV - DC 2 3. compassion 128 7(R) 3. freedom of speech 113 4(O) 3. strict moral/religious 104 3(O) 4. caution (L) 122 1(I) codes 4. economic growth 107 1(O) Health Index (PL) 4. political rights 102 3(O) 5. sincerity 121 5(I) 5. social justice 100 4(S) PV: 9-1 CC: 11-0 5. education 100 4(O) 6. social justice 118 7(S) 6. contentment 93 5(I) DC: 10-0 6. nature conservancy 91 6(S) 7. self-discipline 102 1(I) 7. environmental protection 89 1(O) 7. shared vision 90 5(O) 8. optimism 95 5(I) 8. compassion 83 7(R) 8. information availability 88 3(O) 9. helpfulness 94 2(R) 9. full employment 82 3(O) 9. shared values 88 5(O) 10. caring 92 2(R) 10. strict moral/religious 82 3(O) codes 10. contentment 87 5(I) 11. social justice 87 4(S) Black Underline = PV & CC Orange = CC & DC P = Positive L = Potentially Limiting I = Individual O = Organizational Orange = PV, CC & DC Blue = PV & DC (white circle) R = Relationship S = SocietalValues Plot Copyright 2009 Barrett Values Centre January 2009 42www.valuescentre.com
  43. 43. Bhutan 43www.valuescentre.com
  44. 44. Venezuela: National Perspective (320) 2010 Personal Values Current Culture Values Desired Culture Values Level 7 Level 6 Level 5 Level 4 Level 3 Level 2 Level 1 IRS (P)= 7-3-0 | IRS (L)= 0-0-0 IROS (P)= 0-0-0-0 | IROS (L)= 2-3-5-0 IROS (P)= 3-0-4-3 | IROS (L)= 0-0-0-0 Matches 1. honesty 179 5(I) 1. corruption (L) 262 1(O) 1. quality of life 197 6(I) PV - CC 0 2. family 161 2(R) 2. conflict/aggression (L) 212 2(R) 2. values awareness 140 5(O) CC - DC 0 PV - DC 2 3. responsibility 136 4(I) 3. crime/violence (L) 207 1(R) 3. law enforcement 115 3(O) Health 4. commitment 134 5(I) 4. bureaucracy (L) 183 3(O) 4. freedom of speech 114 4(O) Index (PL) 5. positive attitude 131 5(I) 5. poverty (L) 178 1(I) 5. human rights 114 7(S) PV: 10-0 CC: 0-10 6. adaptability 115 4(I) 6. blame (L) 177 2(R) 6. employment opportunities 102 1(O) DC: 10-0 7. continuous learning 105 4(I) 7. uncertainty about the 174 1(I) 7. honesty 97 5(I) future (L) 8. respect 100 2(R) 8. centralized 143 3(O) 8. commitment 94 5(I) government (L) 9. dialogue 99 6(R) 9. wasted resources (L) 128 3(O) 9. social justice 91 4(S) 10. ethics 95 7(I) 10. unemployment (L) 126 1(O) 10. environmental awareness 90 6(S) Black Underline = PV & CC Orange = CC & DC P = Positive L = Potentially Limiting I = Individual O = Organizational Orange = PV, CC & DC Blue = PV & DC (white circle) R = Relationship S = SocietalValues Plot Copyright 2009 Barrett Values Centre June 2009 44www.valuescentre.com
  45. 45. Belgian National Assessment: Group (7650) 2009 Personal Values Current Culture Values Desired Culture Values Level 7 Level 6 Level 5 Level 4 Level 3 Level 2 Level 1 IRS (P)= 4-6-0 | IRS (L)= 0-0-0 IROS (P)= 0-0-0-0 | IROS (L)= 3-2-5-0 IROS (P)= 2-1-4-3 | IROS (L)= 0-0-0-0 4248 5(I) 1. materialistic (L) 3845 1(I) 3032 5(I) Matches 1. honesty 1. honesty PV - CC 0 3525 2(R) 2. uncertainty about the 3777 1(I) 2952 7(S) 2. respect 2. concern for future CC - DC 0 future (L) PV - DC 2 generations 3. friendship 3276 2(R) 3273 3(O) 3. wasted resources (L) 3. environmental awareness 2638 6(S) Health 4. family 2976 2(R) 3061 2(R) 4. conflict/aggression (L) 4. respect 2548 2(R) Index (PL) 5. caring 2917 2(R) 2916 3(O) 5. bureaucracy (L) 5. quality of life 2536 6(I) PV: 10-0 CC: 0-10 6. listening 2725 2(R) 2755 1(O) 6. unemployment (L) 6. effective healthcare 2517 1(O) DC: 10-0 7. health 2656 1(I) 2728 1(O) 7. short-term focus (L) 7. poverty reduction 2399 1(O) 8. responsibility 2487 4(I) 2523 1(I) 8. poverty (L) 8. affordable housing 2270 1(O) 9. trust 2212 5(R) 2512 1(R) 9. crime/violence (L) 9. peace 2183 7(S) 10. positive attitude 2141 5(I) 2379 1(O) 10. environmental 10. values awareness 2002 5(O) pollution (L) Black Underline = PV & CC Orange = CC & DC P = Positive L = Potentially Limiting I = Individual O = Organizational Orange = PV, CC & DC Blue = PV & DC (white circle) R = Relationship S = SocietalValues Plot Copyright 2010 Barrett Values Centre March 2010 45www.valuescentre.com
  46. 46. Australia National Assessment (13.626m) 2009 Personal Values Current Culture Values Desired Culture Values Level 7 Level 6 Level 5 Level 4 Level 3 Level 2 Level 1 IRS (P)= 4-6-0 | IRS (L)= 0-0-0 IROS (P)= 0-0-2-0 | IROS (L)= 2-2-4-0 IROS (P)= 1-1-5-3 | IROS (L)= 0-0-0-0 Matches 1. family 6.764m 2(R) 1. bureaucracy (L) 5.900m 3(O) 1. caring for the elderly 4.957m 4(S) PV - CC 0 2. honesty 6.366m 5(I) 2. crime/violence (L) 5.294m 1(R) 2. affordable housing 4.877m 1(O) CC - DC 0 PV - DC 0 6.337m 2(R) 3. caring 3. blame (L) 4.915m 2(R) 3. accountability 4.457m 4(R) Health 4. humour/fun 5.428m 5(I) 4. wasted resources (L) 4.664m 3(O) 4. caring for the 4(S) Index 4.247m (PL) disadvantaged 5. friendship 3.936m 2(R) 5. materialistic (L) 3.617m 1(I) 5. concern for future 7(S) PV: 10-0 4.136m 6. respect 3.768m 2(R) 6. corruption (L) 3.465m 1(O) generations CC: 2-8 DC: 10-0 6. effective healthcare 4.100m 1(O) 7. compassion 3.472m 7(R) 7. uncertainty about the 1(I) future (L) 7. employment 1(O) 3.384m 3.617m 8. independence 3.460m 4(I) opportunities 8. short-term focus (L) 3.002m 1(O) 8. community pride 3.261m 3(I) 9. responsibility 3.430m 4(I) 9. freedom of speech 2.953m 4(O) 9. governmental 3(O) 10. trust 3.253m 5(R) 3.065m effectiveness 10. economic growth 2.841m 1(O) 10. dependable public 3(O) 2.922m services Black Underline = PV & CC Orange = CC & DC P = Positive L = Potentially Limiting I = Individual O = Organizational Orange = PV, CC & DC Blue = PV & DC (white circle) R = Relationship S = SocietalValues Plot Copyright 2009 Barrett Values Centre December 2009 46www.valuescentre.com The assessment participant sample was 1052 and has been statistically adjusted to reflect the Australian population. NB.
  47. 47. Brazil National Assessment 2010 (2544) 2010 Personal Values Current Culture Values Desired Culture Values Level 7 Level 6 Level 5 Level 4 Level 3 Level 2 Level 1 IRS (P)= 6-4-0 | IRS (L)= 0-0-0 IROS (P)= 0-0-0-0 | IROS (L)= 3-2-5-0 IROS (P)= 1-1-5-3 | IROS (L)= 0-0-0-0 Matches 1. friendship 1295 2(R) 1. corruption (L) 1382 1(O) 1. peace 1031 7(S) PV - CC 0 2. family 1132 2(R) 2. poverty (L) 1329 1(I) 2. fairness 718 5(O) CC - DC 0 PV - DC 2 3. honesty 1005 5(I) 3. crime/violence (L) 1316 1(R) 3. poverty reduction 698 1(O) 4. respect 951 2(R) 4. unemployment (L) 1229 1(O) 4. affordable housing 674 1(O) Health Index (PL) 5. humility 885 7(I) 5. illiteracy (L) 963 3(I) 5. caring for the elderly 673 4(S) 6. humour/fun 876 5(I) 6. environmental 898 1(O) 6. employment 658 1(O) PV: 10-0 CC: 0-10 pollution (L) opportunities 7. health 741 1(I) DC: 10-0 8. fairness 678 5(R) 7. bureaucracy (L) 743 3(O) 7. effective healthcare 653 1(O) 8. conflict/aggression (L) 709 2(R) 8. respect 623 2(R) 9. hope 677 4(I) 10. patience 659 5(I) 9. uncertainty about 683 1(I) 9. quality of life 622 6(I) the future (L) 10. social justice 602 4(S) 10. wasted resources (L) 600 3(O) Black Underline = PV & CC Orange = CC & DC P = Positive L = Potentially Limiting I = Individual O = Organizational Orange = PV, CC & DC Blue = PV & DC (white circle) R = Relationship S = Societal Values Plot Copyright 2010 Barrett Values Centre September 2010 47www.valuescentre.com
  48. 48. Spain (Extremadura Region) (1182) 2010 Personal Values Current Culture Values Desired Culture Values Level 7 Level 6 Level 5 Level 4 Level 3 Level 2 Level 1 IRS (P)= 5-5-0 | IRS (L)= 0-0-0 IROS (P)= 1-1-0-1 | IROS (L)= 3-1-3-0 IROS (P)= 1-4-3-2 | IROS (L)= 0-0-0-0 Matches 1. family 715 2(R) 1. unemployment (L) 583 1(O) 1. employment 439 1(O) 2. respect 583 2(R) 2. illiteracy (L) 432 3(I) opportunities PV - CC 1 CC - DC 2 2. equality 394 4(R) PV - DC 3 3. friendship 558 2(R) 3. uncertainty about the 391 1(I) future (L) 3. respect 393 2(R) 4. health 495 1(I) Health 4. materialistic (L) 342 1(I) 4. diversity 386 4(R) Index (PL) 5. listening 389 2(R) 5. blame (L) 318 2(R) 5. family 341 2(R) 6. diversity 342 4(R) PV: 10-0 CC: 3-7 6. wasted resources (L) 313 3(O) 6. quality of life 313 6(I) 7. positive attitude 337 5(I) DC: 10-0 7. caring for the elderly 299 4(S) 7. community pride 298 5(O) 8. well-being 320 6(I) (physical/emotional/ 8. family 288 2(R) 8. concern for future 292 7(S) mental/spiritual) generations 9. quality of life 259 6(I) 9. adaptability 309 4(I) 9. affordable housing 272 1(O) 10. bureaucracy (L) 255 3(O) 10. continuous learning 302 4(I) 10. peace 269 7(S) Black Underline = PV & CC Orange = CC & DC P = Positive L = Potentially Limiting I = Individual O = Organizational Orange = PV, CC & DC Blue = PV & DC (white circle) R = Relationship S = Societal Values Plot Copyright 2010 Barrett Values Centre April 2010 48www.valuescentre.com
  49. 49. Finland National Assessment (1008) 2010 Personal Values Current Culture Values Desired Culture Values Level 7 Level 6 Level 5 Level 4 Level 3 Level 2 Level 1 IRS (P)= 6-5-0 | IRS (L)= 0-0-0 IROS (P)= 0-1-2-1 | IROS (L)= 2-0-4-0 IROS (P)= 3-1-4-2 | IROS (L)= 0-0-0-0 Matches 1. honesty 431 5(I) 1. bureaucracy (L) 565 3(O) 1. democratic process 449 4(R) PV - CC 0 2. caring 418 2(R) 2. unemployment (L) 431 1(O) 2. poverty reduction 371 1(O) CC - DC 2 PV - DC 1 3. family 387 2(R) 3. uncertainty about the 416 1(I) 3. caring for the elderly 363 4(S) 4. humour/fun 347 5(I) future (L) 4. quality of life 360 6(I) Health 5. accountability 334 4(R) 4. educational 405 3(O) 5. authenticity 293 5(I) Index (PL) opportunities 6. friendship 286 2(R) 6. affordable housing 291 1(O) PV: 11-0 5. wasted resources (L) 371 3(O) CC: 4-6 7. openness 266 5(R) 7. human rights 284 7(S) DC: 10-0 6. short-term focus (L) 353 1(O) 8. practicality 261 3(I) 8. dependable public 282 3(O) 7. freedom of speech 335 4(O) services 9. positive attitude 243 5(I) 8. peace 324 7(S) 9. educational 262 3(O) 10. authenticity 239 5(I) opportunities 9. envy (L) 298 2(I) 11. independence 239 4(I) financial stability 262 1(I) 10. democratic process 293 4(R) 10. Black Underline = PV & CC Orange = CC & DC P = Positive L = Potentially Limiting I = Individual O = Organizational Orange = PV, CC & DC Blue = PV & DC (white circle) R = Relationship S = Societal Values Plot Copyright 2010 Barrett Values Centre November 2010 49www.valuescentre.com

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