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?IT’S NOT YOU
IT’S ME
Decent clothes x
Good beard x
Charisma x
Money x
Humour x
Physical fitness x
Sexual appeal x
Personal hygiene x
Strong eyesight x
Kindness x
Musical taste x
Cooking ability x
Conversation x
Pleasant smell x
Nice hands x
Family oriented x
Committed x
Sweet-natured x
Socially outgoing x
Ambitious x
Hardworking x
Considerate x
Happy x
Motorbike x
Wetherspoons, Deptford
Phil Haslehurst Residence
Victoria Park
Londis, New Road
M&M’s World, Leicester Square
Marks & Spencer, Farringdon
The Slug & Lettuce, Barbican
McDonalds, Charing Cross
Phil Haslehurst Residence
Wetherspoons, Deptford
Pizza Express, The Strand
Waterstones, Oxford Street
B&Q, Greenwich
Battersea Dog’s Home, Battersea
St Paul’s Cathedral
Gregg’s the Baker, Deptford
McDonalds, Angel
Council Library, Whitechapel
Esso Petrol, New Cross
McDonalds, Angel
Wetherspoons, Deptford
Homebase, Peckham
Tesco Supermarket, New Cross
Phil Haslehurst Residence
All Bar One, Leicester Square
Angus Steak House, Leicester Square
The British Library, Euston Road
AdTech Europe, Olympia
Wetherspoons, Deptford
The Wheatsheaf, Peckham
Phil Haslehurst Residence
Hyde Park
Brixton Police Station, Brixton
Wetherspoons, Deptford
McDonalds, The Strand
PC World, New Cross
The River Thames
02/03/12
02/03/12
05/03/12
06/03/12
15/03/12
20/03/12
21/03/12
02/04/12
09/04/12
10/04/12
10/04/12
12/04/12
22/04/12
23/04/12
02/05/12
02/05/12
12/05/12
13/05/12
14/05/12
19/05/12
20/05/12
29/05/12
05/06/12
15/06/12
15/06/12
15/06/12
21/06/12
22/06/12
22/06/12
25/06/12
27/06/12
11/08/12
11/08/12
12/08/12
13/08/12
13/08/12
20/08/12
1345
1211
1622
1514
1700
1252
1655
1844
2202
2102
1730
1728
1325
1627
1956
1904
1501
0901
1400
1015
1145
1201
1900
1937
1010
1620
1744
1806
1159
1810
1922
1930
0904
1512
1954
2000
2400
25
100
66
48
51
201
19
2
24
57
481
100
65
95
59
266
23
057
78
84
50
89
53
28
12
804
11
156
91
97
62
368
34
55
60
19
40
AA
AB
B
C
CC
BC
B
B
CC
C
B
AB
B
AA
BC
B
CC
D
CD
D
D
DE
D
DE
BC
C
D
DE
BC
BB
BC
C
C
D
DE
CD
D
yes
no
yes
yes
no
yes
yes
no
no
yes
no
no
yes
no
no
no
yes
no
no
yes
no
no
no
yes
yes
no
yes
no
yes
no
yes
yes
yes
no
no
no
no
Tshirt
Pants
Socks
Chinos
Shirt
Pants
Socks
Jeans
Tshirt
Pants
Sweatshirt
Jeans
Socks
Pants
Pants
Jeans
Tshirt
Pants
Sweatshirt
Jeans
Pants
Sweatshirt
Jeans
Jacket
Hat
Scarf
Pants
Raincoat
Pants
Socks
Tshirt
Pants
Sweatshirt
Jeans
Pants
Sweatshirt
Jeans
M
M
L
M
M
L
L
L
XL
XL
M
M
L
S
XL
M
M
M
M
L
L
M
L
M
S
M
L
XL
L
M
L
L
S
M
M
L
M
CLEAN
CLEAN
2ND
2ND
3RD
CLEAN
3RD
4TH
3RD
2ND
3RD
CLEAN
2ND
2ND
3RD
CLEAN
4TH
4TH
3RD
2ND
2ND
3RD
CLEAN
CLEAN
3RD
4TH
5TH
4TH
2ND
3RD
2ND
4TH
4TH
3RD
CLEAN
2ND
3RD
Y
N
N
N
N
N
Y
N
N
N
N
N
N
N
Y
N
N
N
Y
N
N
N
Y
N
Y
N
N
N
N
N
Y
N
Y
N
N
N
N
RIPPED
RIPPED
STAINED
NA
NA
RIPPED
STAINED
STAINED
RIPPED
RIPPED
STAINED
STAINED
NA
NA
STAINED
NA
RIPPED
STAINED
NA
RIPPED
NA
NA
STAINED
RIPPED
STAINED
NA
RIPPED
NA
STAINED
RIPPED
RIPPED
RIPPED
NA
NA
NA
BORROWED
NA
Cats
Politics
One Flew Over the Cuckoo’s Nest
Darwin
Work
Emotions
Corfu
Rugby
Friends
Cabbages
Tea
Why I’m a poor listener
Her mother
Why I’m a poor boyfriend
What I can do to improve myself
Cats
Religion
Wine
Work
Politics
Voting
E-Cigarettes
Her mother
My mother
What my mother can do to improve herself
Flying
Work
University
Her friends
Cats
Work
Religion
One Direction
Frankie Goes to Hollywood
Parties
Wine
Monopoly
02/03/12
02/03/12
05/03/12
06/03/12
15/03/12
20/03/12
21/03/12
02/04/12
09/04/12
10/04/12
12/04/12
22/04/12
23/04/12
02/05/12
02/05/12
12/05/12
13/05/12
19/05/12
20/05/12
29/05/12
05/06/12
15/06/12
15/06/12
15/06/12
21/06/12
22/06/12
22/06/12
25/06/12
27/06/12
05/07/12
10/08/12
11/08/12
11/08/12
12/08/12
13/08/12
13/08/12
20/08/12
6 %
7 %
11 %
26 %
4 %
16 %
10 %
7 %
18 %
55 %
4 %
32 %
8 %
70 %
23 %
3 %
9 %
18 %
28 %
3 %
7 %
6 %
5 %
1 %
24 %
10 %
11 %
2 %
18 %
6 %
6 %
12 %
80 %
11 %
25 %
8 %
7 %
:-(
:-(
:-)
:-|
:-(
:*(
:-|
:-s
:-(
:-)
:*(
:-(
:-|
:-(
:*(
:-)
:-|
:-(
:*(
:-|
:-|
:-(
:-)
:-(
:*(
:-|
:-s
:-|
:-(
:-)
:-s
:-|
:-(
:-|
:-|
:-(
:*(
00:24
00:48
00:17
00:19
00:12
00:31
00:10
00:02
00:40
00:03
00:52
00:05
00:03
00:00
00:44
00:14
00:07
00:19
00:38
00:22
00:08
00:18
00:32
00:19
00:09
00:01
00:15
00:18
00:22
00:37
00:00
00:05
00:04
00:07
00:27
00:13
00:06
TIME SPENT TOGETHER
TIME SPENT TOGETHER
MY PLACE
TIME SPENT TOGETHER
MY PLACE
HER PLACE
TIME SPENT TOGETHER
RESTAURANTS
TIME SPENT TOGETHER
FANCY
RESTAURANTS
TIME SPENT TOGETHER
CULTURE
TIME SPENT TOGETHER
WETHERSPOONS
SOCKS
+PANTS
VESTS
JOGGING BOTTOMS
HATS
TSHIRTS
SHORTS TSHIRTS
SMART
SHIRTS
SMART
TROUSERS
LAUNDRY
(MISC)
SOCKS
+PANTS
VESTS
JOGGING BOTTOMS
HATS
TSHIRTS
SHORTS TSHIRTS
SMART
SHIRTS
SMART
TROUSERS
LAUNDRY
(MISC)
SOCKS
+PANTS
VESTS
JOGGING BOTTOMS
HATS
TSHIRTS
SHORTS TSHIRTS
SMART
SHIRTS
SMART
TROUSERS
LAUNDRY
(MISC)
START
END
START
END
START
END
START
END
START
END
START
END
START
END
START
END
START
END
START
END
?OUR CONVERSION
RATE IS DOWN
100%
60%
40%
smaller
move
down
ACTIONABLE
INSIGHT
FREE CAKE
PRIZES
NICE PEOPLE
DECIBELINSIGHT.COM
@DECIBELPHIL

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Bad Breakups and Web Analytics - Measurefest, May 2014