The document discusses concepts related to effective campaigning and mobilization including momentum, leadership, storytelling, and empowerment. It provides examples and references from political campaigns and organizations that demonstrate how to build momentum through strong leadership, tell compelling stories to engage supporters, and ultimately empower people to join a movement. Visual graphics and links to videos are included to illustrate these campaigning strategies.
Auf der Suche nach dem Mobilisierungsgen: Campaigning Summit 2012
1. AUF DER SUCHE NACH DEM
MOBILISIERUNGS-GEN
PHILIPP MADERTHANER
2. CAMPAIGNING HIP
DNA. RS ÜHRU
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DE
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(c) PHILIPP MADERTHANER 2012 D
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TI
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KOMMUNIKATION
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MOMENTUM
IN
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MP
V
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A NISATIO N
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13. CAMPAIGNING HIP
DNA. RS FÜ
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DE
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TI
(c) PHILIPP MADERTHANER 2012
STO
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MOMENTUM
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CAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT
15. SSEL
www.oevp.at
CAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT
Im pre ss u m : M e die nin h a b er: Ö sterreic his c h e Vo lk s p artei, Lic hte nfe ls g a ss e 7, 1010 Wie n , Te l. 01/401 26-0
16. CAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT
17. CAMPAIGNING HIP
DNA. RS EF
ÜHRU
NG
AK
DE
D
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(c) PHILIPP MADERTHANER 2012
STO
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CAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT
18. CAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT
19. CAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT
20. CAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT
21. LEAD AND
THEY WILL
FOLLOW.
CAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT
22. CAMPAIGNING HIP
DNA. RS EF
ÜHRU
NG
AK
DE
D
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TI
(c) PHILIPP MADERTHANER 2012
STO
VIE
UG
LEA
RZE
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NDE
ÜBE
KOMMUNIKATION
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IN
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MP
V
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E END
E O RG
A NISATIO N
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CAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT
29. CAMPAIGNING HIP
DNA. RS ÜHRU
NG
EF AK
DE
(c) PHILIPP MADERTHANER 2012 D
EN
TI
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VIE
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CAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT
30. WE
WANT
CAMPAIGNING MOMENTUM LEADERSHIP
YOU
STORY EMPOWERMENT
31. THEORY OF
CHANGE
CAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT
36. CAMPAIGNING HIP
DNA. RS ÜHRU
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EF
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(c) PHILIPP MADERTHANER 2012 D
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MOMENTUM
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ERME
38. CAMPAIGNING HIP
DNA. RS ÜHRU
NG
EF
DE
AK
(c) PHILIPP MADERTHANER 2012 D
EN
TI
STO
UG
VIE
LEA
RZE
RE
NDE
ÜBE
KOMMUNIKATION
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MOMENTUM
IN
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MP
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E O RG
A NISATIO N
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ERME
39. AUF DER SUCHE NACH DEM
MOBILISIERUNGS-GEN
FOLLOW ME @MADERTHANER
40. QUELLEN.
(15) + (16) ÖVP
(19) OBAMA FOR AMERICA
(20) + (26) APPLE
(28) GREENPEACE
http://www.youtube.com/watch?v=0f3yKDAP8VA
(24) + (25) + (27) WHY-HOW-WHAT
Based on Simon Sinek, startwithwhy.com & Prof. Marshall Ganz (Harvard 2010) „Leading Change“
(32) INNOCENT SMOOTHIES
http://www.youtube.com/watch?v=Pol5YJmC8zA
(35) INNOCENT SMOOTHIES
http://www.youtube.com/watch?v=8bQVo7NoHPA
(33) + (34) INNOCENT SMOOTHIES
(37) SASQUATCH MUSIC FESTIVAL
http://www.youtube.com/watch?v=GA8z7f7a2Pk
Text based on Derek Sivers; sivers.org