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AUF DER SUCHE NACH DEM
MOBILISIERUNGS-GEN
         PHILIPP MADERTHANER
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„LA CAMPAGNE“
 DIE EINNAHME VON NEUNBURG, 1645
FACEBOOK
WELTWEITE VERBINDUNGEN
JOIN US ON
FACEBOOK
50.640
„GLOBAL WARMING“
116.138
„REGGAE“
767.011
„PASTA“
4.810
„BADEENTE“
67
„PINK SOCKS!“
CAMPAIGNING                                             HIP
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CAMPAIGNING                    MOMENTUM   LEADERSHIP                               STORY                          EMPOWERMENT
MOMENTUM



CAMPAIGNING   MOMENTUM   LEADERSHIP   STORY   EMPOWERMENT
SSEL




                                                                                                                                                                  www.oevp.at
       CAMPAIGNING   MOMENTUM                                                                                       LEADERSHIP                                                  STORY   EMPOWERMENT
                          Im pre ss u m : M e die nin h a b er: Ö sterreic his c h e Vo lk s p artei, Lic hte nfe ls g a ss e 7, 1010 Wie n , Te l. 01/401 26-0
CAMPAIGNING   MOMENTUM   LEADERSHIP   STORY   EMPOWERMENT
CAMPAIGNING                                             HIP
DNA.                                                  RS      EF
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CAMPAIGNING                    MOMENTUM   LEADERSHIP                               STORY                          EMPOWERMENT
CAMPAIGNING   MOMENTUM   LEADERSHIP   STORY   EMPOWERMENT
CAMPAIGNING   MOMENTUM   LEADERSHIP   STORY   EMPOWERMENT
CAMPAIGNING   MOMENTUM   LEADERSHIP   STORY   EMPOWERMENT
LEAD AND
 THEY WILL
 FOLLOW.

CAMPAIGNING   MOMENTUM   LEADERSHIP   STORY   EMPOWERMENT
CAMPAIGNING                                             HIP
DNA.                                                  RS      EF
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CAMPAIGNING                    MOMENTUM   LEADERSHIP                               STORY                          EMPOWERMENT
STORIES SELL.
CAMPAIGNING   MOMENTUM   LEADERSHIP   STORY   EMPOWERMENT
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CAMPAIGNING   MOMENTUM   LEADERSHIP       STORY   EMPOWERMENT
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CAMPAIGNING   MOMENTUM   LEADERSHIP
                                      W   STORY   EMPOWERMENT
CAMPAIGNING   MOMENTUM   LEADERSHIP   STORY   EMPOWERMENT
?
                         HY
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CAMPAIGNING   MOMENTUM   LEADERSHIP
                                      W   STORY   EMPOWERMENT
http://www.youtube.com/watch?v=0f3yKDAP8VA
CAMPAIGNING                                             HIP
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(c) PHILIPP MADERTHANER 2012                                 D




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                                                                                   A NISATIO N
                                                         OW                    NT
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CAMPAIGNING                    MOMENTUM   LEADERSHIP                               STORY                          EMPOWERMENT
WE
                                  WANT
CAMPAIGNING   MOMENTUM   LEADERSHIP
                                      YOU
                                       STORY   EMPOWERMENT
THEORY OF
                                        CHANGE




CAMPAIGNING   MOMENTUM   LEADERSHIP   STORY   EMPOWERMENT
http://www.youtube.com/watch?v=Pol5YJmC8zA
EMPOWERMENT.



CAMPAIGNING   MOMENTUM   LEADERSHIP   STORY   EMPOWERMENT
MESSBAR.
CAMPAIGNING   MOMENTUM   LEADERSHIP   STORY   EMPOWERMENT
http://www.youtube.com/watch?v=8bQVo7NoHPA
CAMPAIGNING                               HIP
DNA.                                    RS        ÜHRU
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(c) PHILIPP MADERTHANER 2012                   D




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                                        V
                                            VI
                                 E               ER
                                                      END
                                                            E O RG
                                                                     A NISATIO N
                                           OW                    NT
                                                            ERME
http://www.youtube.com/watch?v=GA8z7f7a2Pk
CAMPAIGNING                               HIP
DNA.                                    RS        ÜHRU
                                                      NG
                                                EF




                                  DE
                                                                                   AK
(c) PHILIPP MADERTHANER 2012                   D




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                                                                                               KOMMUNIKATION
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                                      IN
                                          OL

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                                            VI
                                 E               ER
                                                      END
                                                            E O RG
                                                                     A NISATIO N
                                           OW                    NT
                                                            ERME
AUF DER SUCHE NACH DEM
MOBILISIERUNGS-GEN
    FOLLOW ME @MADERTHANER
QUELLEN.
(15) + (16) ÖVP

(19) OBAMA FOR AMERICA

(20) + (26) APPLE

(28) GREENPEACE
http://www.youtube.com/watch?v=0f3yKDAP8VA

(24) + (25) + (27) WHY-HOW-WHAT
Based on Simon Sinek, startwithwhy.com & Prof. Marshall Ganz (Harvard 2010) „Leading Change“

(32) INNOCENT SMOOTHIES
http://www.youtube.com/watch?v=Pol5YJmC8zA

(35) INNOCENT SMOOTHIES
http://www.youtube.com/watch?v=8bQVo7NoHPA

(33) + (34) INNOCENT SMOOTHIES

(37) SASQUATCH MUSIC FESTIVAL
http://www.youtube.com/watch?v=GA8z7f7a2Pk
Text based on Derek Sivers; sivers.org

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Auf der Suche nach dem Mobilisierungsgen: Campaigning Summit 2012

  • 1. AUF DER SUCHE NACH DEM MOBILISIERUNGS-GEN PHILIPP MADERTHANER
  • 2. CAMPAIGNING HIP DNA. RS ÜHRU NG EF DE AK (c) PHILIPP MADERTHANER 2012 D EN TI STO UG VIE LEA RZE RE NDE ÜBE KOMMUNIKATION RY MOMENTUM IN OL MP V VI E ER END E O RG A NISATIO N OW NT ERME
  • 3. „LA CAMPAGNE“ DIE EINNAHME VON NEUNBURG, 1645
  • 4.
  • 6.
  • 13. CAMPAIGNING HIP DNA. RS FÜ HRU NG DE AK DE EN TI (c) PHILIPP MADERTHANER 2012 STO UG VIE LEA RZE RE NDE ÜBE KOMMUNIKATION RY MOMENTUM IN OL MP V VI ER E END E O RG A NISATIO N OW ERMENT CAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT
  • 14. MOMENTUM CAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT
  • 15. SSEL www.oevp.at CAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT Im pre ss u m : M e die nin h a b er: Ö sterreic his c h e Vo lk s p artei, Lic hte nfe ls g a ss e 7, 1010 Wie n , Te l. 01/401 26-0
  • 16. CAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT
  • 17. CAMPAIGNING HIP DNA. RS EF ÜHRU NG AK DE D EN TI (c) PHILIPP MADERTHANER 2012 STO VIE UG LEA RZE RE NDE ÜBE KOMMUNIKATION RY IN OL MP V VI ER E END E O RG A NISATIO N OW ERMENT CAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT
  • 18. CAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT
  • 19. CAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT
  • 20. CAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT
  • 21. LEAD AND THEY WILL FOLLOW. CAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT
  • 22. CAMPAIGNING HIP DNA. RS EF ÜHRU NG AK DE D EN TI (c) PHILIPP MADERTHANER 2012 STO VIE UG LEA RZE RE NDE ÜBE KOMMUNIKATION RY IN OL MP V VI ER E END E O RG A NISATIO N OW ERMENT CAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT
  • 23. STORIES SELL. CAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT
  • 24. ? HY W ? W HO CAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT
  • 25. ? HY W HA ? W HO T? CAMPAIGNING MOMENTUM LEADERSHIP W STORY EMPOWERMENT
  • 26. CAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT
  • 27. ? HY W HA ? W HO T? CAMPAIGNING MOMENTUM LEADERSHIP W STORY EMPOWERMENT
  • 29. CAMPAIGNING HIP DNA. RS ÜHRU NG EF AK DE (c) PHILIPP MADERTHANER 2012 D EN TI STO VIE UG LEA RZE RE NDE ÜBE KOMMUNIKATION RY IN OL MP V VI E ER END E O RG A NISATIO N OW NT ERME CAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT
  • 30. WE WANT CAMPAIGNING MOMENTUM LEADERSHIP YOU STORY EMPOWERMENT
  • 31. THEORY OF CHANGE CAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT
  • 33. EMPOWERMENT. CAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT
  • 34. MESSBAR. CAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT
  • 36. CAMPAIGNING HIP DNA. RS ÜHRU NG EF DE AK (c) PHILIPP MADERTHANER 2012 D EN TI STO UG VIE LEA RZE RE NDE ÜBE KOMMUNIKATION RY MOMENTUM IN OL MP V VI E ER END E O RG A NISATIO N OW NT ERME
  • 38. CAMPAIGNING HIP DNA. RS ÜHRU NG EF DE AK (c) PHILIPP MADERTHANER 2012 D EN TI STO UG VIE LEA RZE RE NDE ÜBE KOMMUNIKATION RY MOMENTUM IN OL MP V VI E ER END E O RG A NISATIO N OW NT ERME
  • 39. AUF DER SUCHE NACH DEM MOBILISIERUNGS-GEN FOLLOW ME @MADERTHANER
  • 40. QUELLEN. (15) + (16) ÖVP (19) OBAMA FOR AMERICA (20) + (26) APPLE (28) GREENPEACE http://www.youtube.com/watch?v=0f3yKDAP8VA (24) + (25) + (27) WHY-HOW-WHAT Based on Simon Sinek, startwithwhy.com & Prof. Marshall Ganz (Harvard 2010) „Leading Change“ (32) INNOCENT SMOOTHIES http://www.youtube.com/watch?v=Pol5YJmC8zA (35) INNOCENT SMOOTHIES http://www.youtube.com/watch?v=8bQVo7NoHPA (33) + (34) INNOCENT SMOOTHIES (37) SASQUATCH MUSIC FESTIVAL http://www.youtube.com/watch?v=GA8z7f7a2Pk Text based on Derek Sivers; sivers.org