The document discusses the enterprise integration platform as a service (iPaaS) market in 2016. It finds that the worldwide market growth rate will decline 5.8% in 2016. Informatica is the clear market leader, while MuleSoft and Dell Boomi have strong growth potential at 26% and 31% respectively. The role of channel partners is expected to increase. Hybrid integration platforms and meeting specific project requirements will be important factors for platform choice.

1. Enterprise Integration Platform as a Service
– Worldwide 2016
PM Ngoma
pm@ngoma.biz
February 2016

2.  Worldwide market growth rate will decline -5.8%
 Informatica is the clear market leader
 MuleSoft challenging with 26% growth potential
 Dell Boomi making strides with 31%
 SnapLogic the dark horse?
 What's happening with Microsoft?
The Year Ahead

3.  Market segmentation is still mandatory
 Hybrid integration platforms will gain importance
 Platform choice will continue to be lead by project
requirements and business need
 The role and contribution of the channel partner
should increase
 Complimentary functionality creates a convincing
enterprise story
Insights

4. Market Growth
Demand Index
Enterprise Integration Platform as a Service
2014 2015 Growth 2016
Worldwide 610 575 -5.8%
Australia 23 14 -39.2%
United States 130 145 11.6%
United Kingdom 40 36 -9.4%
Germany 40 46 15.7%
Singapore 14 19 41.2%

5. Benchmark – Informatica Digital
Acquisition (USA)
Benchmark (USA)
Referral Analysis UVs Per Month Ref Ratio
Domains I P Addresses Organic Paid Organic Paid
Informatica 1,500 1,400 44,000 2,900 0.066 1.000

6. 0
10,000
20,000
30,000
40,000
50,000
2011 2012 2013 2014 2015 2016 Est 2017
Benchmark – Informatica UVs per
month (USA)

7. Benchmark – Competitor Growth
Potential
Sales Index
Worldwide
2014 2015 Growth 2016
Informatica 377,875 324,819 -14%
Dell Boomi 17,388 22,857 31%
MuleSoft 43,788 55,110 26%
SAP 895 1,191 33%
SnapLogic 6,650 8,916 34%
IBM 1,310 1,028 -22%
Microsoft 27,250 23,058 -15%
Youredi 438 285 -35%
Adaptris 550 714 30%
Fujitsu 2,025 1,685 -17%
Jitterbit 8,000 8,957 12%
Celigo 2,588 2,795 8%
TerraSky 3,648 1,187 -67%
Cloud Elements 2,063 3,516 70%
Attunity 9,825 9,523 -3%
Flowgear 255 168 -34%