Being design focused is a good way to add value and remove risk in any operation but is particularly suited to/useful for the internet in 2012. The landscape of company building is changing, and companies that make the design mindset a full-stack commitment will win. From my experience, companies that have successfully committed to the design mindset create a culture with

1. Flickr:: AndyArmstrong
RPMs > Horsepower

2. Flickr:: rbs10025
My design classroom

3. Flickr::Cory660
changing landscape of company building

4. modern languages
cloud services
distribution platforms

5. The web has returned to the basics of customer development
design must follow

6. …or choose to lead
problem
sketch
improve
implement
definition
or prototype
solutions
best solution

7. to max RPMs, mindset > skillset

8. #1
and
*

9. value option value
9
Flickr::billaday
9

10. Caveat to #1: Steve Jobs

11. #2

12. Feedback usually looks like this
Flickr:: a_big_big_world

13. It should be an effort to understand
Flickr:: r4n

14. shhhh…watch
Flickr:: DrewTM

15. Flickr::fx.visual
#3

16. www.warbyparker.com/annual-report-2011

17. Flickr::Traftery
#4
17

18. make it tangible
18
1

19. Flickr:: bredgur

20. sneakerheadVC.com
@phineasb