1. ADVERT PLAN!
What is my advert going to be about?
My advert it going to advertise Barry M Makeup
Products.
I'm going to focus on the new crackle
Barry m nail polish.

2. Ideologies.
The primary target audience for my
advert would be women; and also
1. Colourful teenagers.
In lifestyle categories my target would
2. High street be for groupies,trendies. In social class
categories I think it would be targeted
at c1 and b.
3. Affordable The secondary target audience for my
product, could be men too;
considering that they might want to
Looking at Maslow's hierarchy of needs the needs I will
buy it as a gift for there daughter or
be targeting would be esteem; self-esteem , confidence
wife.
and respect of others more than any others.

3. • Sex sells; if people think my product will make them better looking/prettier. Then this will persuade them to
buy it.
•Beautiful people; if I use a beautiful model to hold and show off my product it will sell more than if I used a
unattractive person.
The colours in my ad which are going to be dominant are feminine colours like Pink for
example. Also very bright colours because that is what Barry m is about..being different.