This slideshare gives you tips, tools, strategies and resources for branding your business online.

1. z
The Ultimate Guide to Branding
Your Business Online
by Marsha Lynn Hudson

2. z Marsha Lynn Hudson
Social Media & Branding Strategist
▪ Social Media & Branding Strategist
▪ Professional Photographer
▪ Professor of English at Wharton County Jr.
College
▪ Presents private training and workshops to
companies and individuals.
▪ Certified Solution Provider for Constant
Contact
▪ Enjoys walking, reading and day trips.
Website: www.marshalynnhudson.com
Email: marshahudsontraining@gmail.com

3. z
Marsha Lynn Hudson
Speaks
▪ Training Seminars
▪ Colleges and Universities
▪ Chamber Events
▪ Companies and
Organizations
▪ Mastermind Weekends
▪ Texas Professional
Photographers
Association

4. z What is Branding?
➢ Branding is what people
say about you and their
perception of you.
➢ Branding builds authority
for your business, generate
leads and most of all…
“Makes a name for business"

5. z
What is
Branding?
Branding is a way to get
➢ more exposure for your business on all
levels of marketing,
➢especially with online searching and social
media.

6. z
The Hub
of
Branding
Be Be consistent in your branding.
Deliver
Deliver valuable content on your
sites.
Decide
on
Decide on your style for your
content and brand story.
Make
Make your branding consistent
across all online channels--
choose the same headshot or
logo for all channels.
Define Define Your Target Audience

7. z
z
Companies
Who Brand Well

8. z
Ten Outcomes of Branding
Increases brand awareness.#1
Gives your brand a voice.#2
Establishes your brand as a thought leader.#3
Stays on top of people’s minds.#4
Drives traffic to your website.#5

9. z
More Branding Outcomes…
#6 Generates leads.
#7 Boosts sales.
#8 Builds trust and loyalty.
#9 Betters Search Engine Rankings.
#10 More Opportunities to Convert.

10. z
Every visible
evidence of
your
business…
Should reflect
your branding
signature or
story…
From the colors
and textures of
your packaging
and business
cards,
To the staff you
hire is part of
your brand
story,
Every element
should reflect
the truth about
your brand
back to your
audience.
Develop
Your
Brand
Story

11. z
Start with…
A Story to
Build…
A successful
sustainable business
With a brand that
garners loyalty.

12. z
The Hub of
Branding
Your
Website

13. z Your Website:
About Us
Page
The About Us Page
is one of the most
important pages on
your company
website.

14. Strategy #1
Creating Brand Awareness
Cast Your Net
Wide!
Spread your branding
content across a wide
range of media.

15. Implementing Brand Strategies
Your Website - This
is your 24/7
Marketing Tool
Social Media -
Pick 2-3 sites and
learn to manage
them
Blogging -
Develop a
business blog and
blog once a week
Email Marketing -
Send out emails
once a month
Video - Videos
can be on
YouTube and on
your social media
Networking -
Attend events and
help others

16. Ways to Create Brand Awareness
* Team up with locals. Make some partnerships. Be creative.
* Give away freebies. People love them and you can build
your email list.
* Run social media contests.
* Join Facebook or Linkedin Groups. It is free word of mouth.
* Email tagline - link your blog or website to your emails.
* Use Hashtags (#) - grow your reach. (Google Hashtags).
* @Mentions - Mention other businesses in your posts.

17. Networking…
 How do I get connections?
 What will networking do for
me?
1. Position yourself as a leader in
your industry.
2. Label you as a trustworthy
source.
3. Develop a loyal following.
4. Give your brand a voice.
5. Become someone people can
rely on. To Grow Your Business!

18. Making Connections through
Online Networking
▪ Find networking events to attend.
▪ Don’t just sell—make connections.
▪ Network online through shares, comments and likes.
▪ Get to know more about people than just what their
business is about.
▪ Follow up with valuable information with the people you
meet. Make good use of those business cards.
▪ Use email to share some content or something helpful
that will help their business.
The Fortune is in the Follow-Up

19. The
Fortune
is in the
Follow-Up
What should you do after attending a
networking function?
 Put the business cards you collect in
your database.
 Follow them on Linkedin or other sites.
 Reach out to the people you meet in
about 2 days.
 Don’t try to sell to people… be a
valuable connection.
 Send a few people an email and an
article that can help their business. Find
an article on Google and share with
them.
 Let them know they can call you if they
have questions or if they are interested
in your services. Tell them it was good
to meet them.

20. z
z
Branding Techniques
Have a Logo
that Visually
Represents
your
Business
Colors bring
out your
Brand’s
Personality
Fonts
Communicate
who you are
Your Brand
Brings it all
together

21. z
The Key
to
Branding
Success!
▪ If You Are
Persistent, You
will Get Them.
▪ If You Are
Consistent, You
will Keep Them.

22. z
Weekly Themes… Simple and Fast
Motivation
Mon. – Mon.
Tip of the Day-Can do
this with your phone
Tuesday
Wisdom-Share a link or
article
Wed. – Wed.
Thought of the Day/ Tips
Thursday
Fun Facts/ 5- Finds for
Friday
Friday

23. z Create a
Weekly Calendar
1. Pick a day to work on your
weekly plan (Sundays are
good).
2. Make your plan for the
upcoming week.
3. Schedule 3 days for posting
to different sites (about 30-
min a day).
4. Reply, retweet, share and
respond.

24. z
z
Where to Get
Good Content
▪ Hubspot
▪ Buzzsumo
▪ Other Social Media
(Twitter, Instagram and
Pinterest).
▪ Feedly
▪ Scoop it
▪ Curata
▪ Social Media Examiner
▪ Reddit
▪ Slideshare
▪ Post Planner

25. z Ideas for Posting
Posting is about sharing helpful and valuable information-not selling.
* Slideshare- Visit slideshare.net
* Articles from trusted sources
* Business resources
* Infographics - ( see Google for Infographics)
* Quotes
* Fill in the blanks
* Behind the Scenes
No one can get you going but you! It is about your mindset.

26. Follow Influencers
Five Social Media /You Tube influencers that I follow:
Rebekah
Radice
Kim Garst
Kim
Jimenez
Sunny
Lenarduzzi
Katie
Lance
An influencer is an individual who has the power to
affect purchase decisions of others because of
his/her authority, knowledge, position or relationship
with his/her audience.

27. z Marsha’s
“Yes to Branding Success”
3 – 3 - 30 System
▪ You can build a brand for your business with a simple
system…
▪ 3- Online Branding Components
▪ (Social Media, Blogging, Email Marketing, Podcasts, Video)
▪ 3- Days a Week
▪ 30-Minutes a Day

28. z
Say “Yes” to Success
Thank you for staying to the end!
Marsha Lynn Hudson ( 832.860.3080)
▪ Social Media & Branding Strategist
▪ Authorized Local Expert for Constant Contact
▪ Website Creator and Designer
Web: www.marshalynnhudson.com
Email: marshahudsontraining@gmail.com
▪ Find Me! Google: Marsha Lynn Hudson
Facebook, Twitter, Linkedin, Pinterest, Instagram,