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90 Days Is Not Enough:
Get	
  New	
  Hire	
  Engagement	
  Right	
  in	
  2014	
  	
  
By	
  Pi	
  Wen	
  Looi,	
  PhD	
  
Novacrea	
  Research	
  ConsulCng	
  
April	
  2014	
  
 The	
  Good	
  News…	
  
Source:	
  PwC	
  Trendse0er	
  Barometer	
  Business	
  Outlook,	
  Winter	
  2014	
  	
  
h0p://www.pwc.com/us/en/private-­‐company-­‐services/publicaGons/pcs-­‐trendse0er-­‐barometer.jhtml	
  
…57%	
  of	
  US	
  companies	
  plan	
  to	
  hire	
  more	
  employees	
  
	
  in	
  2014.	
  
 The	
  Challenge…	
  
Source:	
  PwC	
  Trendse0er	
  Barometer	
  Business	
  Outlook,	
  Winter	
  2014	
  	
  
h0p://www.pwc.com/us/en/private-­‐company-­‐services/publicaGons/pcs-­‐trendse0er-­‐barometer.jhtml	
  
	
  The	
  Race	
  for	
  Talent	
  ConCnues…	
  
 And	
  StarCng	
  Salaries	
  Have	
  Increased…	
  
	
  …by	
  3.7%	
  on	
  average;	
  and	
  nearly	
  8%	
  for	
  mobile	
  apps	
  
	
  developers,	
  soUware	
  developers,	
  and	
  UX	
  designers.	
  	
  
Source:	
  Robert	
  Half	
  2014	
  Salary	
  and	
  Hiring	
  Outlook	
  
	
  hWp://www.mulCvu.com/assets/63814/photos/63814-­‐RH-­‐Salary-­‐and-­‐Hiring-­‐Outlook-­‐MNR-­‐original.jpg	
  
…And	
  what’s	
  the	
  cost	
  of	
  losing	
  them?	
  
	
  What	
  are	
  you	
  doing	
  to	
  engage	
  and	
  	
  	
  	
  
	
  retain	
  your	
  valuable	
  new	
  hires?	
  
 When	
  New	
  Hires	
  Walk	
  Out	
  the	
  Door…	
  
You	
  risk	
  tarnishing	
  your	
  employer	
  brand.	
  
 You	
  waste	
  valuable	
  Cme	
  and	
  resources.	
  
 You	
  risk	
  disengaging	
  other	
  employees.	
  
 What	
  Is	
  Your	
  New	
  Hire	
  RetenCon	
  Rate?	
  
0%	
  
10%	
  
20%	
  
30%	
  
40%	
  
50%	
  
60%	
  
70%	
  
80%	
  
90%	
  
100%	
  
less	
  than	
  
3	
  months	
  
3-­‐5	
  
months	
  
6-­‐8	
  
months	
  
9-­‐11	
  
months	
  
12-­‐14	
  
months	
  
15-­‐17	
  
months	
  
18-­‐20	
  
months	
  
21-­‐23	
  
months	
  	
  
24-­‐26	
  
months	
  
27	
  -­‐29	
  
months	
  
30	
  
months	
  or	
  
more	
  
Length	
  of	
  Service	
  
Engagement	
  Score	
  	
  Do	
  You	
  Know?	
  
Engagement	
  can	
  sharply	
  decline	
  as	
  early	
  as	
  9	
  months	
  and	
  	
  	
  
stay	
  low	
  for	
  as	
  long	
  as	
  12	
  to	
  24	
  months.	
  
Data	
  based	
  on	
  aggregate	
  results	
  from	
  
client	
  surveys.	
  ©	
  2014	
  Novacrea	
  Research	
  ConsulCng	
  
0%	
  
10%	
  
20%	
  
30%	
  
40%	
  
50%	
  
60%	
  
70%	
  
80%	
  
90%	
  
100%	
  
less	
  than	
  
3	
  months	
  
3-­‐5	
  
months	
  
6-­‐8	
  
months	
  
9-­‐11	
  
months	
  
12-­‐14	
  
months	
  
15-­‐17	
  
months	
  
18-­‐20	
  
months	
  
21-­‐23	
  
months	
  	
  
24-­‐26	
  
months	
  
27	
  -­‐29	
  
months	
  
30	
  
months	
  or	
  
more	
  
Length	
  of	
  Service	
  
Engagement	
  Score	
  
The	
  Risk	
  Zone	
  
	
  Avoid	
  the	
  Risk	
  Zone!	
  
Data	
  based	
  on	
  aggregate	
  results	
  from	
  
client	
  surveys.	
  ©	
  2014	
  Novacrea	
  Research	
  ConsulCng	
  
…especially	
  for	
  onboarding	
  knowledge	
  workers.	
  
3.	
  Socializa1on	
  with	
  
Coworkers	
  and	
  Team	
  
Members	
  
1.	
  Compliance	
  and	
  	
  
Basic	
  Training	
  	
  
4.	
  Assimila1on	
  with	
  
Company	
  Culture	
  
2.	
  Role	
  Clarity	
  
Challenging	
  and	
  
Interes1ng	
  Assignments	
  
	
  Successful	
  Onboarding	
  Involves…	
  
	
  But	
  90	
  Days	
  Is	
  Not	
  Enough	
  
 Are	
  you	
  enabling	
  your	
  new	
  hires	
  to	
  be	
  
	
  successful	
  beyond	
  90	
  days?	
  
0%	
  
10%	
  
20%	
  
30%	
  
40%	
  
50%	
  
60%	
  
70%	
  
80%	
  
90%	
  
100%	
  
less	
  than	
  
3	
  months	
  
3-­‐5	
  
months	
  
6-­‐8	
  
months	
  
9-­‐11	
  
months	
  
12-­‐14	
  
months	
  
15-­‐17	
  
months	
  
18-­‐20	
  
months	
  
21-­‐23	
  
months	
  	
  
24-­‐26	
  
months	
  
27	
  -­‐29	
  
months	
  
30	
  
months	
  or	
  
more	
  
Length	
  of	
  Service	
  
Engagement	
  Score	
  
The	
  Risk	
  Zone	
  
90-­‐day	
  New	
  
Hire	
  Survey	
  
	
  Typical	
  New	
  Hire	
  Surveys…	
  
…	
  are	
  conducted	
  at	
  30,	
  60,	
  or	
  90	
  days.	
  
Data	
  based	
  on	
  aggregate	
  results	
  from	
  
client	
  surveys.	
  ©	
  2014	
  Novacrea	
  Research	
  ConsulCng	
  
0%	
  
10%	
  
20%	
  
30%	
  
40%	
  
50%	
  
60%	
  
70%	
  
80%	
  
90%	
  
100%	
  
less	
  than	
  
3	
  months	
  
3-­‐5	
  
months	
  
6-­‐8	
  
months	
  
9-­‐11	
  
months	
  
12-­‐14	
  
months	
  
15-­‐17	
  
months	
  
18-­‐20	
  
months	
  
21-­‐23	
  
months	
  	
  
24-­‐26	
  
months	
  
27	
  -­‐29	
  
months	
  
30	
  
months	
  or	
  
more	
  
Length	
  of	
  Service	
  
Engagement	
  Score	
  
The	
  Risk	
  Zone	
  
90-­‐day	
  New	
  
Hire	
  Survey	
  
!	
  Missed	
  Opportunity	
  "	
  
	
  What	
  Happens	
  AUer	
  90	
  Days?	
  
A	
  missed	
  opportunity	
  to	
  assess	
  	
  
new	
  hire	
  engagement	
  during	
  a	
  criCcal	
  period.	
  
Data	
  based	
  on	
  aggregate	
  results	
  from	
  
client	
  surveys.	
  ©	
  2014	
  Novacrea	
  Research	
  ConsulCng	
  
Help	
  your	
  new	
  hires	
  through	
  	
  
the	
  Risk	
  Zone!	
  
Here’s	
  how…	
  
•  Discover	
  What	
  Mo1vates	
  Your	
  New	
  Hires	
  	
  
–  Hint:	
  it’s	
  not	
  just	
  the	
  signing	
  bonus	
  
•  Iden1fy	
  Poten1al	
  Engagement	
  Barriers	
  Throughout	
  the	
  First	
  
Year	
  of	
  Employment	
  
–  Enable	
  managers	
  and	
  supervisors	
  to	
  take	
  acGon	
  before	
  it’s	
  
too	
  late	
  
•  Provide	
  Insights	
  for	
  Managers	
  and	
  Employees	
  
–  Facilitate	
  collaboraGon	
  and	
  creaGon	
  of	
  a	
  posiGve	
  	
  
work	
  environment	
  
•  Increase	
  New	
  Hire	
  Reten1on	
  	
  
–  Take	
  acGon!	
  Learn	
  how	
  to	
  integrate	
  new	
  hire	
  insights	
  with	
  
your	
  onboarding	
  programs	
  and	
  beyond	
  
TalentFocusTM	
  New	
  Hire	
  Survey	
  
Avoid	
  the	
  Risk	
  Zone!	
  
Contact	
  Novacrea	
  today	
  to	
  learn	
  how	
  you	
  can	
  engage	
  and	
  
retain	
  your	
  new	
  hires	
  in	
  2014.	
  
NovacreaResearch.com	
  |	
  Email:	
  info@novacrearesearch.com	
  |	
  Phone:	
  (510)	
  926-­‐2883	
  
Follow	
  us	
  @Novacrea	
  	
  
Image	
  credit:	
  page	
  1,	
  by	
  Pi	
  Wen	
  Looi,	
  other	
  pages,	
  Bigstock	
  	
  

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90 days is not enough to engage your new hires.

  • 1. 90 Days Is Not Enough: Get  New  Hire  Engagement  Right  in  2014     By  Pi  Wen  Looi,  PhD   Novacrea  Research  ConsulCng   April  2014  
  • 2.  The  Good  News…   Source:  PwC  Trendse0er  Barometer  Business  Outlook,  Winter  2014     h0p://www.pwc.com/us/en/private-­‐company-­‐services/publicaGons/pcs-­‐trendse0er-­‐barometer.jhtml   …57%  of  US  companies  plan  to  hire  more  employees    in  2014.  
  • 3.  The  Challenge…   Source:  PwC  Trendse0er  Barometer  Business  Outlook,  Winter  2014     h0p://www.pwc.com/us/en/private-­‐company-­‐services/publicaGons/pcs-­‐trendse0er-­‐barometer.jhtml    The  Race  for  Talent  ConCnues…  
  • 4.  And  StarCng  Salaries  Have  Increased…    …by  3.7%  on  average;  and  nearly  8%  for  mobile  apps    developers,  soUware  developers,  and  UX  designers.     Source:  Robert  Half  2014  Salary  and  Hiring  Outlook    hWp://www.mulCvu.com/assets/63814/photos/63814-­‐RH-­‐Salary-­‐and-­‐Hiring-­‐Outlook-­‐MNR-­‐original.jpg  
  • 5. …And  what’s  the  cost  of  losing  them?    What  are  you  doing  to  engage  and          retain  your  valuable  new  hires?  
  • 6.  When  New  Hires  Walk  Out  the  Door…  
  • 7. You  risk  tarnishing  your  employer  brand.  
  • 8.  You  waste  valuable  Cme  and  resources.  
  • 9.  You  risk  disengaging  other  employees.  
  • 10.  What  Is  Your  New  Hire  RetenCon  Rate?  
  • 11. 0%   10%   20%   30%   40%   50%   60%   70%   80%   90%   100%   less  than   3  months   3-­‐5   months   6-­‐8   months   9-­‐11   months   12-­‐14   months   15-­‐17   months   18-­‐20   months   21-­‐23   months     24-­‐26   months   27  -­‐29   months   30   months  or   more   Length  of  Service   Engagement  Score    Do  You  Know?   Engagement  can  sharply  decline  as  early  as  9  months  and       stay  low  for  as  long  as  12  to  24  months.   Data  based  on  aggregate  results  from   client  surveys.  ©  2014  Novacrea  Research  ConsulCng  
  • 12. 0%   10%   20%   30%   40%   50%   60%   70%   80%   90%   100%   less  than   3  months   3-­‐5   months   6-­‐8   months   9-­‐11   months   12-­‐14   months   15-­‐17   months   18-­‐20   months   21-­‐23   months     24-­‐26   months   27  -­‐29   months   30   months  or   more   Length  of  Service   Engagement  Score   The  Risk  Zone    Avoid  the  Risk  Zone!   Data  based  on  aggregate  results  from   client  surveys.  ©  2014  Novacrea  Research  ConsulCng  
  • 13. …especially  for  onboarding  knowledge  workers.   3.  Socializa1on  with   Coworkers  and  Team   Members   1.  Compliance  and     Basic  Training     4.  Assimila1on  with   Company  Culture   2.  Role  Clarity   Challenging  and   Interes1ng  Assignments    Successful  Onboarding  Involves…    But  90  Days  Is  Not  Enough  
  • 14.  Are  you  enabling  your  new  hires  to  be    successful  beyond  90  days?  
  • 15. 0%   10%   20%   30%   40%   50%   60%   70%   80%   90%   100%   less  than   3  months   3-­‐5   months   6-­‐8   months   9-­‐11   months   12-­‐14   months   15-­‐17   months   18-­‐20   months   21-­‐23   months     24-­‐26   months   27  -­‐29   months   30   months  or   more   Length  of  Service   Engagement  Score   The  Risk  Zone   90-­‐day  New   Hire  Survey    Typical  New  Hire  Surveys…   …  are  conducted  at  30,  60,  or  90  days.   Data  based  on  aggregate  results  from   client  surveys.  ©  2014  Novacrea  Research  ConsulCng  
  • 16. 0%   10%   20%   30%   40%   50%   60%   70%   80%   90%   100%   less  than   3  months   3-­‐5   months   6-­‐8   months   9-­‐11   months   12-­‐14   months   15-­‐17   months   18-­‐20   months   21-­‐23   months     24-­‐26   months   27  -­‐29   months   30   months  or   more   Length  of  Service   Engagement  Score   The  Risk  Zone   90-­‐day  New   Hire  Survey   !  Missed  Opportunity  "    What  Happens  AUer  90  Days?   A  missed  opportunity  to  assess     new  hire  engagement  during  a  criCcal  period.   Data  based  on  aggregate  results  from   client  surveys.  ©  2014  Novacrea  Research  ConsulCng  
  • 17. Help  your  new  hires  through     the  Risk  Zone!   Here’s  how…  
  • 18. •  Discover  What  Mo1vates  Your  New  Hires     –  Hint:  it’s  not  just  the  signing  bonus   •  Iden1fy  Poten1al  Engagement  Barriers  Throughout  the  First   Year  of  Employment   –  Enable  managers  and  supervisors  to  take  acGon  before  it’s   too  late   •  Provide  Insights  for  Managers  and  Employees   –  Facilitate  collaboraGon  and  creaGon  of  a  posiGve     work  environment   •  Increase  New  Hire  Reten1on     –  Take  acGon!  Learn  how  to  integrate  new  hire  insights  with   your  onboarding  programs  and  beyond   TalentFocusTM  New  Hire  Survey  
  • 19. Avoid  the  Risk  Zone!  
  • 20. Contact  Novacrea  today  to  learn  how  you  can  engage  and   retain  your  new  hires  in  2014.   NovacreaResearch.com  |  Email:  info@novacrearesearch.com  |  Phone:  (510)  926-­‐2883   Follow  us  @Novacrea     Image  credit:  page  1,  by  Pi  Wen  Looi,  other  pages,  Bigstock