Flipkart's flagship event Big Billion Day is about to kick off from 2nd October 2016. Internet will be flooded with jaw dropping deals and offers. Do you know why its called #BigBillionDay and lot more things you need to know
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Big Billion Day - All You Need To Know
1.
2. What is Big Billion Day?
• Big Billion Day is mega sale event from
Flipkart.com
• It’s a Flagship Event of Flipkart to
celebrate Festive Season.
• It was first introduced in 2014 and since
then it’s a Major Online Event in Indian
Ecommerce Space.
• Big Deals on Best Selling Products was
the basic concept.
3. Why it’s named Big Billion Day?
• With full of enthusiasm Flipkart set an
unbelievable target for the festive season
and planned a mother of all sales India
had ever witnessed.
• Flipkart set a milestone of $100Million
($1Billion) GMV in 24hrs.
• To keep the event relevant with the
mission Flipkart named it Big Billion
Day.
• The name BigBillionDay gone viral with
the introduction and Flipkart never
thought of dropping it.
4. Why its scheduled on 6/10
• 610 was the Flat No. where Flipkart
was started in 2007.
• An excellent way to pay a tribute.
5. When is next BigBillionDay scheduled?
• Big Billion Day 2016 will start from 2nd
October 2016.
• Big Billion Day Sale will end on 6th
October 2016.
2nd Oct: Fashion, Home, TV & Appliances
3rd Oct: Mobile & Accessories
4th Oct: Electronics
5-6th Oct: All on Sale
6. What to expect this BigBillionDay?
• Aggressive Deals on Best Sellers.
• Exclusive Launches
• Apple iPhone 7
• 10% Cashback on SBI cards.
• No cost EMI payment.
• Buy with Exchange.
• Buy now and Pay later
8. BigBillionDay 2015 -
From the memories
• Five day event, started on 13th Oct and
concluded on 17th Oct
• Business turnover $300Million in
GMV
• App only sale
• Participation of 40000 sellers and
millions of visitors
• 20 Million visits in first 19hrs
• 1 Million product sold in first 10hrs
9. BigBillionDay 2014 -
From the memories
• One Day Sale schedule on 6th October
• Sales begin at 8:00 AM
• Business turnover more $100Million in
GMV
• $100Million GMV in first 10hrs
• Lowest price item at Rs.1/-
• 300000 orders in first 6 hrs
• 500000+ orders in Mobile and Fashion
Category
10. What is
BigBillionDayBlopper
• Sales Kicked off before time
• Discounts shown on paper ads seems
misleading
• Servers crashes frequently
• Bestsellers with Big Discounts gone
OOS within seconds
• Prices were hiked on most of the
products.
• Confirmed orders got cancelled
11. All Data in this deck was taken from
publicly available sources on Internet
including the News Paper reports and
Public Statements by the Executives of
the respective company.
