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Social Media Policy
                      Short decalogue about how an employer should use Social Media




Social Media Policy
“         Be transparent: Use your real name,
                identify that you work for a
                company, and be clear about your
                role




Social Media Policy
                                                ”
“          Be truthful: If you have a vested
                 interest in something you are
                 discussing, be the first to point it out
                 and be specific about what it is



Social Media Policy
                                                     ”
“          Be yourself: stick to your area of
                 expertise; write what you know. If
                 you publish to a website outside
                 your company, please use a
                 disclaimer


Social Media Policy
                                                  ”
“        Be careful: Social Media lets you
               communicate incredibly fast and
               have your message go viral in



                                                   ”
               seconds



Social Media Policy
“        Under this Guidance Note,
               managers in each area will decide
               what is appropriate




Social Media Policy
                                                   ”
“        Be responsible: if you aren't an
               authority on a subject, send
               someone to the expert rather than



                                               ”
               responding yourself



Social Media Policy
“        If you write for a blog remember:
               you are an employer of your
               company




Social Media Policy
                                                   ”
“        Don’t share everything, share what
               you and your follower/friend would
               be interested to see




Social Media Policy
                                               ”
“        Use common sense: perception is
               reality and in online social networks,
               the lines between public and
               private, personal and professional
               are blurred


Social Media Policy
                                                  ”
“        Remember…Be Nice, Have Fun and
               Connect!




Social Media Policy
                                            ”
Thank you!
                      You can also find me on Likedin or Twitter. Stay in touch




Social Media Policy

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Social Media policy

  • 1. Social Media Policy Short decalogue about how an employer should use Social Media Social Media Policy
  • 2. Be transparent: Use your real name, identify that you work for a company, and be clear about your role Social Media Policy ”
  • 3. Be truthful: If you have a vested interest in something you are discussing, be the first to point it out and be specific about what it is Social Media Policy ”
  • 4. Be yourself: stick to your area of expertise; write what you know. If you publish to a website outside your company, please use a disclaimer Social Media Policy ”
  • 5. Be careful: Social Media lets you communicate incredibly fast and have your message go viral in ” seconds Social Media Policy
  • 6. Under this Guidance Note, managers in each area will decide what is appropriate Social Media Policy ”
  • 7. Be responsible: if you aren't an authority on a subject, send someone to the expert rather than ” responding yourself Social Media Policy
  • 8. If you write for a blog remember: you are an employer of your company Social Media Policy ”
  • 9. Don’t share everything, share what you and your follower/friend would be interested to see Social Media Policy ”
  • 10. Use common sense: perception is reality and in online social networks, the lines between public and private, personal and professional are blurred Social Media Policy ”
  • 11. Remember…Be Nice, Have Fun and Connect! Social Media Policy ”
  • 12. Thank you! You can also find me on Likedin or Twitter. Stay in touch Social Media Policy