1. Social Media Policy
Short decalogue about how an employer should use Social Media
Social Media Policy
2. “ Be transparent: Use your real name,
identify that you work for a
company, and be clear about your
role
Social Media Policy
”
3. “ Be truthful: If you have a vested
interest in something you are
discussing, be the first to point it out
and be specific about what it is
Social Media Policy
”
4. “ Be yourself: stick to your area of
expertise; write what you know. If
you publish to a website outside
your company, please use a
disclaimer
Social Media Policy
”
5. “ Be careful: Social Media lets you
communicate incredibly fast and
have your message go viral in
”
seconds
Social Media Policy
6. “ Under this Guidance Note,
managers in each area will decide
what is appropriate
Social Media Policy
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7. “ Be responsible: if you aren't an
authority on a subject, send
someone to the expert rather than
”
responding yourself
Social Media Policy
8. “ If you write for a blog remember:
you are an employer of your
company
Social Media Policy
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9. “ Don’t share everything, share what
you and your follower/friend would
be interested to see
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10. “ Use common sense: perception is
reality and in online social networks,
the lines between public and
private, personal and professional
are blurred
Social Media Policy
”
11. “ Remember…Be Nice, Have Fun and
Connect!
Social Media Policy
”
12. Thank you!
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Social Media Policy