1. © 2013 Pikslme Limited | All rights reserved | Confidential
Competitive Intelligence For Digital Marketers

2. © 2013 Pikslme Limited | All rights reserved | Confidential
Making Vendor selection and adoption decisions is
fraught with inefficiency and risk
This is the industry’s Vendor “database”? Does this cut it?
Source: LUMA Partners LLC 2012

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Technology Stacks within Retail
Industry
“Your approach is interesting as I am
faced with many choices when I shop
around for Adtech solutions and often is
not clear what to do”
Digital Marketer of Global Brand

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Site tag audit for Google Analytics
Proportion of missing tag
36% of Google analytics
tags are missing at 18
pages of the website.
Meaning the data provided
by analytics of the site is
misleading and doesn’t
reflects 100% of site traffic
Pages missing tags
Pages correctly tagged

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Demand Side Platform’s Landscape
UK Market

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Demand Side Platform’s UK Market Share by
Number of Sites, Unique Visitors and Page Views
Pikslme Sample data June 2012

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Demand Side Platform(DSP) Market Share
according the industries in the UK
* Data from June 2012
Pikslme helps to track leading
vendors across the industries.
Select more effectively!

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Pikslme is..
The only platform created
by digital marketing professionals
for digital marketing professionals
for strategic vendor intelligence

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Thank you
Questions and feedback are welcomed!
Please email us:
valeria@pikslme.com
nino@pikslme.com
Or call us:
+44 (0)20 3290 9850

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If you want to read more
Appendix with:
Pikslme Products descriptions:
• Intel
• Inspect
• Mobile

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Agencies
Publishers
Advertisers
•Evaluate the industry of your chosen market
•Improve strategic decision-making for clients
•Technology Stacks – use our data to instantly
know what technologies the competition is using
•Gain comparative advantage by improved
selection of vendors
•Visualise advertisers-vendors collaboration map
Intel

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Agencies
Publishers
Advertisers
Present credentials with confidence
•Increase traffic by addressing any tag omissions
•Unveil how ads are managed on your web-site
•Understand who are 3rd party vendors on your web-site
•Get 100% tracking of your web-site traffic
•Identify redundant vendors’ tags written across the
business and reduce page load time, speed up your site
for users, by removing them
•Identify 1st and 3rd party cookies distributed by your
web-site
Discover legacy or unnecessary tags
Identify data leakage
•Capitalise on the monetisation of a site's content and
protect the brand
•Identify rogue tags capturing data from online business
Inspect

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•Identify market gaps & growth opportunities for mobile
sites market
•Get competitive environment insight (which vendors are
losing/gaining market share with mobile websites)
•Categorize your competitors’ mobile customers and
select target segment
•Develop better go-to-mobile-market strategy
•Industry analysis of mobile websites technologies of your
chosen geographic market
Vendors
Agencies
Publishers
Advertisers
M-Intel

14. © 2013 Pikslme Limited | All rights reserved | Confidential
Agencies
Publishers
Advertisers
Present credentials with confidence
•Capitalise on the monetisation of a mobile site's
content and protect the brand
•Identify rogue tags capturing data from mobile web-
site
•Increase traffic by addressing any tag omissions
•Get 100% tracking of your web-site traffic
•Unveil how ads are managed on your mobile web-site
•Improve latency in loading time of mobile web-site
Discover legacy or unnecessary tags
Identify data leakage
•Understand who are 3rd party vendors on your mobile
web-site
•Identify 1st and 3rd party cookies distributed by your
mobile web-site
•Identify redundant vendors’ tags written across the
business and reduce page load time, speed up your site
for users, by removing them
M-Inspect

15. © 2013 Pikslme Limited | All rights reserved | Confidential
“Competition is the keen cutting edge of business,
always shaving away at costs.”
- Henry Ford