The Indian food and beverage industry is on the brink of a major shift, with indigenous consumers gaining more exposure, engaging &becoming more health conscious.
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The new wave of Indian F&B Industry
1.
2. The Indian food and beverage industryis on the brink of a major shift, with
indigenous consumers gaining more exposure,engaging & becoming more
health conscious.
5. Indian consumer
• Younger, more than 50% consumer base is below 30 years
• High income earning, change in consumptionpatterns
• Internet savvy, prefers shopping online for convenience& deals
• Apps & delivery services are transforming consumers’ access to deals,niche
offerings and even fullmeals
8. • Rise of food-centric media has sparked new interest in cooking,both for
nourishment, and also for sharing one’s creations via socialmedia
• People taking divergent paths– some competing on popular television
programmes, while others cultivatingspecialties ranging from cupcakes to
curries
Either way, people are cooking to share with friends andfollowers.
11. • Packaging has become another crucial aspect in today’s consumers’ minds
• Brands are experimentingwith vibrantcolours, novel shapes, designs etcto
make packaged products worthy of consumer praise and social mediaposts
14. • Consumer demands for natural and “less processed” food and drink are
forcing companies to remove artificialingredients
• Products that have yet todo, face scrutiny
17. • “It is what’s on the inside that counts.” Consumers arerecognizing that diets
can connect with the way they look &feel
• This is creating a market for products enhanced with everything from collagen
to probiotics for brooming people’s physical appearance & personal wellness
20. • Many consumers don't actuallyneed products free from gluten, wheat &
dairy, but are demandingthem, as they believe them to behealthier
• Industry has been successfully responding to this demand which is seen in the
recent surge in mainstream gluten free and veganproducts
• Other "free from" platforms are also gatheringpace
23. •Rise of part-time vegetarians, who have reduced their meat consumption
because of health, sustainability &animal welfare, is having a major impacton
brands
• This includes the technological development and promotion of better-tasting
products more reminiscent of meat, &usage of alternative protein sources and
more animal-friendly processes
26. Due to the consumers’ conscious effort to the impact of their purchase on
environmentaland social issues, there has been an increased demand for
environment-friendly products– organic, natural,nongenetically modified foods.